Smartphones have become more than tools of communication these days. From updating us constantly about the dynamic world around us to reminding us to be productive, mobile phones have become our best friends.
From wanting to know about the latest world news to looking for a new recipe, all we need to do is turn to our mobile phones. A major part of this popularity of mobile phones can be credited to apps that can be either downloaded or come pre-built in the phone.
Currently, there are over 5 million apps on the Google Playstore and the Apple App Store combined. Every new startup and business is keen on having its own mobile app.
However, it can be quite confusing on which platform to release the app, or whether to release it across different platforms.
With the overwhelming number of apps currently present, it can be very hard for businesses to stand out and create an app that impresses customers. However, this uncertainty should not be a reason to deter businesses from potentially considering making an app.
From apps tracking your health to those providing entertainment, there is a mobile application for everything. To capitalize on this growing app market, you need to know the steps to develop a successful mobile app.
The 10 Hallmarks of a Successful Mobile App
Ideating and then creating an app is no easy feat. Make sure that you keep the following points in mind while building a successful mobile app.
Your app offers value for time
Nowadays, everyone is always running late. With our days filled with essential and non-essential activities, we never have sufficient time in our hands. So, it is important for your app to keep real customers and their problems in mind.
Your app should be all-encompassing and be able to provide many services under one platform. Your app can be a platform to book a flight or reserve a hotel, pay utility bills or book movie tickets, without the user having to shuttle between many applications.
The app should solve a problem
Brainstorm about the problems that users these days are facing, that can be solved by an app. Conduct market research and find out about the burning issue, and if it can be solved by an app. It is important to understand the market and customer preferences before starting off.
Decide on the features of your app
This step is very important, as it will decide on how complex or simple your app will be, and how much it will cost you to build it.
To make a successful mobile app, it is better to go with a simple design that is user-friendly and easy to navigate. You also have to decide whether you will include push notifications, audio and images, a user directory, and a customer feedback panel in your app.
Another important thing to decide is whether your app will be free to use or a paid one. If you want to develop a successful mobile app, it is always a good idea to offer your app for free to clients, and let them use it. If they like it, you can offer a paid version of your app with exclusive features.
Creating a prototype for your app
This is like making rough notes on the feel and design of your app and is a crucial step. This step will ultimately help your developer understand what your expectations are on the app.
Start out by creating multiple wireframes of your app, either on paper or digitally, using a wireframing tool.
Choose the method of app development
Every app has a different function and is created differently. Based on your time availability and budget, you must decide on the method of your app development.
If you have a fairly good budget, you can choose to build your app natively. These apps are usually costlier to make and only run across a specified platform. However, they are efficient.
You can develop a web app, which is like a mobile version of a website. Though not very efficient, these apps can run across various platforms and are cost-effective.
You can also develop a hybrid app, which is like a cross between a native app and a web app. A hybrid app can run across platforms like a web app but is as efficient as a native app. Also, it is not very costly to develop.
Hiring the right developer
Hiring the right developer who understands your requirements and is keen to incorporate feedback is a key step in developing a successful mobile app.
You can choose between freelancers, a professional app developer, or hire a company for this. Freelancers are great if you are on a budget, and you can find many talented freelancers online offering their services.
If budget is not an issue and you want to develop the best app in your target niche, it is a good idea to hire a professional app developer. They usually have a good understanding of the market and can offer valuable feedback and insights during the app development process.
The very last option is to hire mobile app development company to help you with your app development. When hiring a company, you can get the feedback and insights of a community of professional app developers that might benefit you in the long run.
Creating an MVP and gathering customer feedback
Client feedback and satisfaction should be your topmost priority when trying to develop a successful mobile app, and the ideal way to do this is by building an MVP of your app.
The MVP or minimal viable product is a test version of your app. It has all the basic features of your app. You can build it and launch it to a select number of clients and collect their feedback. You can then implement them on the final product.
Testing your app
Make sure to put your app to rigorous testing prior to launch, as this will help spot bugs and security loopholes. This, too, is a crucial step to developing a successful mobile app.
Launching your app
After testing and fixing bugs, you are finally ready to launch your app. Decide on the platform you want to launch your app in and get the license on that specific platform.
Maintenance of the app post launching
Creating a successful mobile app entails ensuring customer security on the internet. That is why regularly updating your app and fixing bugs is key to building client loyalty.
With an increase in the number of mobile phone users, there has also been a rise in the risk of online fraud and identity theft. So, to get clients to use your app, you have to first ensure that they are safe while doing it. Make sure to have an admin website that can update the features of your app and resolve customer issues.
Do You Want to Create a Mobile App for Your Business?
App development is not a cakewalk, but neither is it so difficult that it cannot be understood. With the rapid tech advancement of today’s times, having a native mobile app for your business can make or break it.
When done right, your business will see massive growth and profit and can reach a huge client base. This is why you must know the steps to build a successful mobile app.