Best Things To Sell On Facebook Marketplace

Published on October 23rd, 2024

The Facebook marketplace has also become the go-to place for sellers and buyers. Over 1.2 billion buyers actively buy on Facebook every month. With the Facebook marketplace, local sellers have access to a wide range of valuable and easy-to-use tools, making it pretty easy to sell their goods on this gigantic platform. In fact, 78% of buyers would buy from a local seller based on lowered cost of shipping and convenience. 

Moreover, certain product categories consistently outperform others in sales and user engagement. This highlights the importance of sellers to understand market trends and customize their product listings accordingly. 

Thus, by understanding buyer preferences and targeting popular product categories, sellers can significantly increase their chances of success.  

So, what are the best things to sell on the Facebook marketplace? What items guarantee fast returns? Let’s learn more about how to make the most out of this thriving platform.

Factors That Affect Product Sales On Facebook Marketplace

Before you decide to sell on the Facebook marketplace, there are a number of things you should consider. These factors help you plan well and make informed decisions. Here are the key factors:

1. Product Type and Audience Fit

The type of product you sell is important. For example, electronics, home goods, and furniture tend to sell faster due to high demand. However, niche products such as collectibles or vintage items may also perform well if they align with the right audience. For example, rare comic books or retro gadgets may attract collectors, leading to faster sales. 

Identifying your target audience is essential for ensuring your product resonates with potential buyers. This increases the likelihood of a quick sale and positive engagement. 

2. Market Trends

Another crucial factor is to stay updated on market trends, which is important to align your item lists with consumer interests. Products related to special occasions, holidays, seasonal events, or emerging fads tend to sell more.

For example, holiday decor and gifts saw a 30% increase in sales during the 2023 festive season on the Facebook marketplace. Sellers who adjust their offerings to reflect such trends can capitalize on spikes in demand. Understanding the growing needs of consumers will allow you to stock the right items and maintain relevance, helping boost sales and customer engagement. 

3. Pricing Strategy

How quickly an item sells has a lot to do with how cheap or expensive it is. Thorough market research will help you compare it with existing listings and determine the ideal price for your product. High-priced items may scare off the buyers. But, if your price is too low, buyers may question the quality of the item. By striking a balance between competitive pricing, your product can stand out. 

An ideal strategy is to adjust prices based on demand and competition. Sellers who use dynamic pricing strategies are more likely to experience better outcomes. 

4. Product Exposure 

Visibility has a direct impact on how easily your product can sell. Optimize your listings by adding detailed descriptions, high-quality images and tags relevant can help improve their search results.

Facebook’s algorithm favors listings with great visuals and accurate details. Also, providing local delivery or pick-up can improve convenience, as 78 percent of all buyers prefer buying locally. 

If you are in the highly competitive marketplace, consider using Facebook paid promotion tools, as this will help you reach a larger audience and increase your product visibility.

5. Competition 

To be successful on Facebook Marketplace, you need to understand the competition. The competition in popular categories such as electronics or home decor is high, so you need to differentiate your listing. The incentives you offer can include free delivery, discounts, and added value such as an extended warranty. By studying competitors’ pricing, marketing tactics, and customer reviews, sellers can take their approach and adapt for more market share.

Key Takeaways 

• Popular items like electronics and home goods sell faster, but niche products can thrive with the right audience. 
• Identifying your target audience increases the chances of quick sales and positive engagement. 
• Keeping up with market trends helps align your offerings with customer interests and seasonal demands.
• Optimize listings with detailed descriptions, high-quality images, and relevant tags to improve search results. 
• Competitive pricing is crucial; balance affordability with perceived value to attract customers. 
• Offer local delivery and pickup to enhance convenience for buyers, 
• Differentiate your listings and study competitors to capture more market share. 
• Leverage Facebook’s paid promotional tools to increase product visibility in a competitive marketplace. 

By addressing these factors, you can greatly improve your chances of success on Facebook marketplace. This leads to more sales and better customer satisfaction. 

Now, let’s move forward to listing the best things to sell on Facebook marketplace! 

Best Things To Sell on Facebook Marketplace

When entering into a new business on Facebook Marketplace, you should consider items that sell well for the platform. This increases your chances of creating a product catalog aligned with customers’ demands, leading to more sales, and hence greater profits. Facebook Marketplace offers low competition and no limits on selling. Further, it has no hidden fees. Besides, it has a large customer base, hence you can expect immense success. 

Here are the best things to sell on the Facebook marketplace and increase your chances of success. 

• Electronics

Electronics are top sellers on Facebook Marketplace because they have become essential to daily life. These products are used by people for convenience and comfort. To really stand out from the rest, you should work with suppliers that offer electronic warranties. The ability to offer a warranty can differentiate your store from others. Also, it will build more trust in customers, as they feel more secure to purchase from a seller that will warranty their products.

Here are some of the best-selling electronics items on the Facebook marketplace:

• Gaming Headset With Microphone
• Bluetooth Smartwatch 
• Outdoor Security Camera 
• LED Ring Light With Stand
• Front & Rear Dash Camera
• Wireless Keyboard & Mouse Set
• Waterproof Bluetooth Speaker 
• Car Door Light Projector
• USB Cable Management Organizer
• Ring Camera Doorbell

• Clothing

Clothing is a popular category on Facebook Marketplace, attracting a broad range of buyers. In fact, 48% of Facebook Marketplace users regularly search for fashion items, making it a strong niche for sellers. Offering a mix of trendy and classic pieces can help you stand out, and sourcing from suppliers with fast shipping or quality guarantees boosts buyer confidence. Providing diverse sizes, styles, and colors increases your chances of making more sales.

Here are some of the best-selling clothing items on the Facebook marketplace:

• Athletic Wear
• Vintage Jackets
• Casual T-shirts
• Winter Coats
• Maternity Dresses

• Furniture

Every home needs furniture, which makes it a great category to sell on Facebook Marketplace. Different furniture goes into different rooms, including living rooms, bedrooms, kitchens, and office spaces. So, the more variety of furniture in each room, the more the chances of making sales. Offering diverse products, such as sofas, dining sets, beds, desks, and storage solutions, in this category can attract more buyers and cater to different tastes and preferences. In addition, sellers should focus on trending styles, sustainable materials, and unique pieces to make their listings more appealing to potential buyers. 

Here are some popular furniture items to consider selling. 

• Over The Door Storage Organizer 
• Office Chair
• Bedside Table 
• Oversized Bean Bag
• Folding Step Stool
• Table Top Bookcase 
• Rocking Chair 
• TV Cabinet
• Outdoor Patio Sofa Set
• TV Wall Mount

• Home Decor

Demand for home decor has been growing as more people are investing in good quality home decor. A home is a long-term investment and thus, how it looks is important. Home decor products are meant to increase the look and feel of a home, making it appealing. Posting appealing images and videos on home decor on social media such as Instagram and Pinterest could help you lure more customers, which will increase sales. Engaging content, such as tutorials or decorating tips, can further capture interest and establish a brand’s presence in the competitive home decor market. 

Here are some popular home decor items to consider selling. 

• Fuzzy Rug
• Woven Basket
• Black Circle Mirror
• Abstract Throw Pillows 
• Rubik’s Cube Candle
• Ceiling Fan
• Ceramic Circular Vase
• Peel & Stick Wallpaper 
• Blackout Curtains
• Artificial Hanging Plants

For those looking to create their own marketplace for home decor or any other niche, check out how to create an online marketplace app.

• Home Appliances 

People are increasingly searching for affordable, second-hand, or discount home appliances to give their homes that much-needed touch-up. This makes them a hot-sellers category on Facebook Marketplace. Refrigerators, washing machines, and air conditioners have become the most sold energy-efficient products today. Further, small kitchen gadgets such as air fryers, coffee makers, and microwaves are very attractive to buyers, as they are practical and inexpensive.

Tip: Be promotional with clear pictures, descriptions, and local delivery options of these appliances, which will help boost sales. Listing items with great functionality and affordability makes them highly desirable on the FB marketplace. 

Some top-selling home appliances that you can consider selling are:

• Air fryers
• Instant pots
• Coffee makers
• Food processors
• Dishwashers
• Robot vacuums
• Blenders

• Gardening Tools

Gardening tool is another great niche to sell on Facebook Marketplace. During the COVID-19 lockdown, gardening became a popular hobby as people sought new pursuits. This continued to be a trend, where many want to beautify their outdoor spaces and grow their food. As a result, products like gardening tools, planters, and seeds are in high demand, making it an excellent opportunity for sellers to connect with enthusiast buyers looking to enhance their gardening experience. Sellers can further provide helpful gardening tips to further engage buyers and encourage repeat purchases. 

Popular gardening tools on FB are: 

• Garden Dump Cart
• Expandable Garden Hose
• Shovel
• Solar Swaying Garden Lights
• Gardening Tools Kit 
• Harvest Basket
• Handheld Hoe
• Grass Weeder
• Garden Hose Holder
• Gardening Gloves 

• Sports & Outdoor Equipment

Facebook Marketplace is a thriving category for Sports and Outdoor equipment. As more people seek outdoor activities for fun and fitness, items like bicycles, camping gear, and sports accessories are highly demanded. 

Using high-quality images, and accurate product specifications, can help sellers boost sales. They should also consider engaging with potential buyers through quick responses to build trust. Competitive pricing and discount deals can further attract buyers, persuading them to make a purchase.

Here are some items you can consider selling on the Facebook marketplace under this category:

• Resistance Loop Bands
• Waterproof Beach Blanket 
• Ski Goggles
• Flashlight 
• Swimming Water Shoes
• Hunting Trail Camera
• Large Camping Tent
• Scuba Diving Fins
• Full-Body Swimsuit 
• LED Camping Lantern

• Pet Supplies

Over 4.1 million pets are being adopted globally every year. To give the best pet care, pet parents look for quality and fancy pet supplies. To meet this increasing demand, pet supplies have become another top-selling category on the FB marketplace. In fact, pet supplies generated $4.54 billion in sales in the US last year, a 2.7% increase from the previous year.

So, if you too consider this a top category on Facebook and want to try your hand at it, here are some products you can consider. These include pet supplies for cats, dogs, birds, etc. 

• Pet Deshedding Brush
• Dog Bag Carrier 
• Cat Scratching Ball Toy
• Bird Cage Seed Catcher 
• Round Dog Cushion Bed
• Winter Dog Vest
• Pet Car Seat Cover 
• Portable Pet Water Bowl 
• Automatic Pet Feeder
• Pet Urine Pad 

For entrepreneurs interested in building marketplaces for freelancers or niche categories, check out how to build a freelance marketplace like Upwork.

Summary Of The Top-Selling Categories & Products 

The Final Words

That wraps it up! Selling on the Facebook marketplace can be profitable. On top of that, selling popular items can get you more profits. Conduct local market research to identify high-demand products tailored to your local area. Every category will yield different results based on a different location. For instance, electronics may succeed in urban areas, while garden tools might be more popular in suburban settings. In coastal areas, water sports equipment, like surfboards and gear like full-body swimsuits can see high demand due to local outdoor activities. Choosing your listings based on local preferences can maximize sales potential

So, fill your store with these best things to sell on the Facebook marketplace, and do not hesitate to try out various scaling methods and strategies to achieve success. 

All the best!