Top 10 Buy Now Pay Later Apps in 2024

iTechnolabs-Top Buy Now, Pay Later Apps


In recent years, the financial technology landscape has been significantly transformed by the emergence of “buy now pay later apps” (BNPL) applications. These innovative apps have revolutionized the traditional shopping experience by allowing consumers to make purchases and defer payment, spreading the cost over several installments. Typically, this is done without incurring any interest or additional fees, making it an attractive option for those who prefer not to pay the full price upfront.

Thanks to their convenience and financial flexibility, BNPL apps have surged in popularity among a wide range of consumers, especially those seeking alternative payment methods that better align with their budgeting needs. This trend is not only changing how people approach their spending but also influencing retailers’ sales strategies.

In this detailed exploration, we will delve into the top 10 BNPL apps that are anticipated to dominate the market in 2024. Each app offers unique features and benefits, designed to cater to the diverse needs of today’s digitally savvy shoppers. As we examine these leading platforms, it becomes clear why BNPL solutions are becoming an integral part of the modern shopping experience.

1. Affirm

Affirm stands out as a widely favored Buy Now, Pay Later (BNPL) application, providing flexible payment plans for a wide range of online and in-store purchases. When shopping, users can effortlessly select Affirm as their payment option at checkout. This allows them to conveniently split the total cost of their purchases into manageable monthly installments, making it easier to budget for bigger buys. Beyond facilitating payments, the app enhances the shopping experience by offering personalized recommendations based on users’ spending habits. This feature aids users in making more informed decisions, ensuring they get the best value out of their purchases while staying within their financial limits.

2. Afterpay

Afterpay is another popular BNPL app that has taken the e-commerce world by storm. It offers interest-free installment plans, enabling customers to pay for their purchases in four, bi-weekly installments. The app also provides a unique feature called “shop now, pay later,” allowing users to buy products and receive them immediately while deferring payment. With no credit checks or interest charges, Afterpay has become a go-to for shoppers looking to make affordable purchases without any financial stress.

3. Apple Pay Later

Apple Pay Later is a new BNPL service that operates within the Apple Wallet app. It allows users to split their purchases into four interest-free payments made every two weeks, or opt for a monthly installment plan with lower interest rates. What sets Apple Pay Later apart is its ability to seamlessly integrate with existing Apple services and devices, making it easy for iPhone, iPad, and Apple Watch users to make purchases with just a tap. Additionally, the app offers a budgeting tool that helps users stay on top of their payments and avoid overspending.

4. Klarna

Klarna, one of the renowned Buy Now Pay Later apps (BNPL), revolutionizes the shopping experience by offering users the flexibility to split their payments into four equal, interest-free installments, or opt for a longer-term financing plan with exceptionally low interest rates. This innovative app enhances shopping convenience with its “Pay in 30 days” feature, which allows customers to receive their products immediately and defer payment for up to 30 days without incurring any additional fees.

What truly sets Klarna apart in the competitive BNPL market is its unwavering commitment to delivering a seamless shopping experience. The app integrates directly with a myriad of your favorite stores, enabling users to browse and purchase without the hassle of leaving the app. This not only saves time but also ensures a smooth, uninterrupted journey from browsing to checkout. Klarna’s user-friendly interface and robust security measures provide an added layer of confidence, making it an attractive option for both seasoned online shoppers and newcomers alike..

5. PayPal Credit

PayPal, a well-established name in the digital payment space, offers its own version of Buy Now, Pay Later through PayPal Credit. This service allows users to make purchases and pay off their balance with no interest if paid in full within six months. For larger purchases, PayPal also offers longer-term financing options with competitive interest rates.

What makes PayPal Credit stand out is its widespread acceptance across a multitude of online retailers, making it a convenient option for those who frequently shop at a variety of stores. Additionally, PayPal Credit offers purchase protection and extended warranties on eligible items, providing peace of mind to users.

Also Read: Buy Now Pay Later App Development Process

6. Sezzle

Sezzle is another popular BNPL option, especially among younger consumers. This platform allows users to split their total purchase amount into four interest-free payments over six weeks. The app also offers a “buy now, pay later” virtual card for in-store purchases at select retailers.

One unique feature of Sezzle is its focus on sustainability and giving back. For every transaction made through the app, Sezzle donates a portion to environmental initiatives and charities. This can be an attractive bonus for socially conscious shoppers.

7. Zip

Zip, formerly recognized as QuadPay, is one of the Buy Now Pay Later apps (BNPL) platform that revolutionizes the way consumers approach their purchases by allowing them to divide their total purchase amount into four equal, interest-free payments spread over a six-week period. This innovative payment solution extends beyond online shopping, offering a virtual card feature that enables users to make in-store purchases at a wide range of participating retailers seamlessly.

What truly distinguishes Zip in the competitive BNPL market is its strong commitment to promoting responsible spending and financial management among its users. The platform is designed with budget-conscious consumers in mind, offering the ability to set predefined spending limits. This feature empowers users with real-time notifications as they approach their set limits, ensuring they remain mindful of their spending habits and stay within their budget.

8. LazyPay

LazyPay is a leading BNPL platform that has gained popularity in India in recent years. The platform offers consumers the option to pay for their purchases in four equal, interest-free installments over six weeks. LazyPay also caters to the Indian market by allowing users to make repayments through various local payment methods such as UPI, netbanking, and wallet transfers.

One of the unique features of LazyPay is its “pay later” option, which enables users to make purchases and pay for them up to 15 days after delivery. This gives consumers more time to evaluate their purchase and make sure they are satisfied with it before making a payment. Additionally, LazyPay provides users with personalized credit limits based on their credit history and transaction patterns, making it an inclusive and flexible payment solution.

9. Simpl

Simpl is another popular BNPL platform in India that offers consumers the option to break down their purchases into easy, interest-free payments. The platform boasts a seamless and hassle-free payment experience, with users only needing to enter their mobile number at checkout to complete a transaction.

One of Simpl’s standout features is its “Pay Later” option, which allows users to repay for their purchases within 15 days. This gives users more time to manage their finances and make timely payments without worrying about any interest charges. Simpl also offers users the ability to track their spending and view all of their transactions in one place, making it easier for them to stay on top of their budget.

10. SlicePay

SlicePay is a BNPL platform specifically designed for students in India. The platform offers students the option to make purchases and pay for them later, without any interest charges or hidden fees. SlicePay also provides students with a credit limit of up to 60,000 rupees, which can be used across various online and offline merchants.

One of the unique features of SlicePay is its referral program, where both the referrer and the referred student can earn cashback on their transactions. This not only incentivizes students to use the platform, but it also helps them save money on their purchases.

Compare buy now pay later apps

Feature Simpl SlicePay 
Target Audience General consumers Students
Interest Charges No interest charges if paid within 15 days No interest charges
Payment Flexibility Pay later within 15 days Flexible payment options
Credit Limit Varies based on credit history and transaction patterns Up to 60,000 rupees
Ease of Use Mobile number required at checkout for transactions Easy signup for students
Unique Features Track spending and transactions in one place Referral program with cashback rewards
Merchant Acceptance Wide acceptance online and offline Accepted across various online and offline merchants

Should you use a buy now, pay later app?

Using a buy now, pay later app can be a convenient and helpful option for managing your finances. However, it is important to consider your own financial situation and evaluate whether you will be able to make payments on time to avoid interest charges or fees.

For students, platforms like SlicePay can be a great way to budget their expenses and earn rewards through the referral program. It also offers a higher credit limit compared to other buy now, pay later apps.

No interest financing: Some buy now, pay later apps offer no interest financing if the balance is paid within a certain period of time, usually 15-30 days. This can be beneficial for those who want to make purchases without immediately paying the full amount.

Soft credit check only: Most buy now, pay later apps only require a soft credit check, which does not impact your credit score. This makes it a low-risk option for those who are concerned about their credit.

Simple, convenient and fast financing option: With just a mobile number and a few clicks, you can complete your purchase and pay for it later. This makes buy now, pay later apps an easy and efficient financing option.

Could encourage overspending: While buy now, pay later apps can be helpful for budgeting, it is important to use them responsibly. It may be tempting to make purchases without considering whether you truly need the item or if you have enough funds to cover it.

Likely won’t be able to build credit: Since most buy now, pay later apps only perform a soft credit check, they do not report to credit bureaus and therefore will not help build your credit score. This means that if you are looking to improve your credit, this may not be the best option.

Fees: Some buy now, pay later apps may charge fees for late payments or if the balance is not paid in full within the allotted time frame. It is important to read the terms and conditions carefully to understand any potential fees associated with using the app.

Customer service issues: As with any financial service, there is the possibility of encountering customer service issues. It is important to research the app and read reviews before using it to ensure a positive experience.

Alternatives to buy now pay later apps

While buy now, pay later apps can be a convenient and easy financing option, there are alternatives to consider. Some credit card companies offer 0% introductory APRs for a certain period of time, which could allow you to make a purchase and pay it off without accruing interest. Another option is to save up for purchases instead of relying on financing options.

0% interest credit card: If you have good credit, you may be able to qualify for a 0% interest credit card. This means that you can make purchases and pay off the balance within a set time period without accruing any interest.

Small personal loan: Instead of using a buy now, pay later app, you could also consider taking out a small personal loan from your bank or credit union. These loans may have lower interest rates and more flexible repayment terms compared to using a buy now, pay later app.

Layaway: Some retailers still offer layaway programs where you can reserve an item and make payments over time until it is paid off. This may be a good option for larger purchases that you don’t want to put on a credit card or use a buy now, pay later app for.

Saving up: Lastly, the most financially responsible option would be to save up for purchases instead of relying on financing options. This may require more patience and planning, but it can help prevent unnecessary debt and interest charges.

In the end, it’s important to carefully consider all your options before using a buy now, pay later app. While they can be convenient in the moment, they may end up costing you more in the long run. Take the time to research and compare alternatives to find the best option for your specific financial situation. And remember, always use these financing options responsibly and make sure to stay on top of payments to avoid late fees and damage to your credit score. By approaching purchases with a strategic and responsible mindset, you can avoid falling into a cycle of debt and instead work towards long-term financial stability.

Read More: The Comprehensive Guidance for Buy Now Pay Later BNPL App Development

How much does it cost to build Buy Now Pay Later Apps?

The cost to build a Buy Now, Pay Later (BNPL) app can vary greatly depending on several factors, including the complexity of the app, the geographic location of the development team, and the specific features you want to include. For a basic BNPL app, development costs can start from around $20,000 to $40,000. However, for a more advanced app that includes features such as AI-powered credit assessment, integration with multiple retailers, and enhanced security measures, the costs can quickly escalate to between $100,000 and $200,000 or more. Additionally, ongoing maintenance, updates, and marketing expenses should also be factored into the overall budget. To minimize costs without compromising on quality, it’s advisable to thoroughly research and select a development team that has experience in fintech apps and can offer scalable solutions tailored to your needs.

  • Basic Buy Now, Pay Later (BNPL) App Development Costs: Developing a straightforward BNPL application can cost anywhere from approximately $20,000 to $40,000. This range covers the essential features needed to launch a functional app but does not include more complex functionalities.
  • Advanced Features: To set your app apart, incorporating advanced features such as Artificial Intelligence (AI) for more accurate credit assessments, seamless retailer integrations for a wider merchant network, and enhanced security measures to protect against fraud can significantly increase development costs. These additions could push the budget to between $100,000 and $200,000, or even higher depending on the complexity and scope of the features.
  • Ongoing Expenses: Beyond the initial development cost, it’s important to factor in the ongoing expenses associated with maintaining the application. Regular maintenance, timely updates to keep the app current with the latest technologies, and strategic marketing efforts to attract and retain users are critical for long-term success. These costs can vary widely but are essential for the viability of your BNPL service.
  • Geographic Location of Development Team: The cost of app development can also be heavily influenced by the geographic location of your development team. Labor costs can vary dramatically from one country to another, which means the same project could cost significantly more or less depending on where your developers are based.
  • Thorough Research: Before selecting a development team, it’s crucial to conduct thorough research. Look for a team with specific experience in fintech to ensure they are familiar with the industry’s unique challenges and requirements. Choosing a team with the right expertise can help you achieve a high-quality product without unnecessary overspending. Prioritizing experience and reputation over the lowest bid will pay off in the long term by avoiding costly mistakes and reworks.

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How can iTechnolabs help you to build Buy Now Pay Later Apps?

iTechnolabs stands at the forefront of fintech app development, particularly renowned for our comprehensive expertise in crafting fintech solutions. This includes specialization in developing state-of-the-art Buy Now Pay Later apps (BNPL). Our team, composed of veteran developers, imaginative designers, and insightful strategists, is dedicated to transforming your BNPL concept into a reality. We not only focus on innovation and user experience but also prioritize cost-effectiveness, ensuring that your project is both high-quality and budget-friendly. With our depth of knowledge and industry experience, we’re equipped to navigate the complexities of fintech development and deliver solutions that stand out in the rapidly evolving digital landscape.  Here’s how we can support you:

  • Fintech Expertise: At iTechnolabs, we have a dedicated team of fintech experts who understand the unique challenges and requirements of developing a BNPL app. We stay updated on the latest industry trends and regulations to ensure your app is compliant and competitive.
  • Customized Solutions: Our team works closely with you to understand your specific business needs and goals. We develop customized solutions that are tailored to meet your requirements and provide a seamless user experience.
  • Scalable Architecture: As your BNPL app grows in popularity, it will need to handle a larger volume of transactions. At iTechnolabs, we develop scalable architectures that can handle this growth effectively without affecting the performance of your app or incurring additional costs.
  • Cost-Efficient Development: We understand the importance of keeping costs under control, especially for startups and small businesses. Our team follows an agile development methodology to ensure efficient use of resources and timely delivery of your app.
  • User-Centric Design: User experience is crucial for the success of any app, and we make sure that your BNPL app is intuitive, user-friendly, and visually appealing. Our design team focuses on creating a seamless flow for users, making it easy for them to navigate and complete transactions.
  • Ongoing Support: Our relationship with our clients does not end after the app is developed. We provide ongoing support and maintenance services to ensure your BNPL app continues to run smoothly and efficiently.
  • Security & Compliance: With sensitive financial information being exchanged in Buy Now Pay Later apps, security is of utmost importance. Our team adheres to strict security measures and ensures compliance with all relevant regulations, such as PCI DSS and GDPR, to protect your users’ data.

Are you planning to build buy now pay later apps?

iTechnolabs-Are you planning to build buy now, pay later apps

Choosing iTechnolabs to develop your BNPL app offers a multitude of benefits that directly contribute to the success and sustainability of your financial technology venture. Firstly, the custom solutions designed by our expert team ensure that the app aligns perfectly with your specific business objectives, providing a competitive edge in the rapidly growing BNPL market. Secondly, the scalable architecture we develop is crucial for accommodating growth, ensuring your app can handle increasing volumes of transactions without compromising performance or incurring exorbitant costs. Furthermore, our commitment to cost-efficient development means that your project is completed within budget, maximizing your return on investment.

  • Tailored Solutions: iTechnolabs offers bespoke BNPL app development services tailored to meet specific business needs, ensuring a perfect fit for your company’s objectives and operational model.
  • Expertise and Experience: With a team of seasoned professionals, iTechnolabs brings a wealth of knowledge and experience in fintech app development, particularly in the BNPL sector, ensuring the delivery of a sophisticated, market-ready product.
  • Cutting-Edge Technology: Utilizing the latest technological advancements, iTechnolabs ensures your BNPL app stays ahead of the curve, providing an engaging and efficient user experience.
  • Scalability: The scalable solutions developed by iTechnolabs guarantee that your app can grow alongside your business, handling increased transaction volumes and user numbers without a hitch.
  • Security and Compliance Priority: Understanding the importance of user data security, iTechnolabs employs stringent security protocols and ensures full compliance with financial regulations, offering peace of mind for both businesses and consumers.
  • Cost-Effectiveness: With a focus on efficient development processes, iTechnolabs offers cost-effective BNPL app development services, enabling businesses to achieve a higher return on investment.
  • Ongoing Support and Maintenance: Their commitment to long-term client success is underscored by comprehensive post-launch support and maintenance services, ensuring the BNPL app remains operational, updated, and competitive.

Important: Is the Buy Now, Pay Later Bubble About to Burst? Brief Explanation to BNPL Regulations


iTechnolabs is your trusted partner for developing a bespoke BNPL app that meets your unique business needs. With their expertise, cutting-edge technology, scalability, security and compliance focus, cost-effectiveness, and ongoing support, you can be confident in the success of your BNPL venture. Contact iTechnolabs today to start building a market-leading BNPL app that will drive your business forward.  A successful BNPL app requires a strategic and comprehensive approach, and iTechnolabs has the expertise to guide you through every step of the process.

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