Create a Shopping App Like Target: A Marketplace Platform

Last updated on July 25th, 2024

Target is a popular retail brand that offers a wide range of products, from clothing and home goods to groceries and electronics. With its affordable prices and high-quality products, Target has become a go-to destination for many shoppers. In recent years, the company has also expanded into the digital realm with its online marketplace platform that allows third-party sellers to offer their products on Target’s website.

In this document, we will discuss how you can create your own shopping app like Target by building a marketplace platform with similar values and features. We will delve into the key elements that make Target stand out in the market and how you can incorporate them into your app to attract and retain customers.

What is a Target App?

The Target app is a comprehensive digital shopping platform developed by the retail giant, Target. It offers an extensive range of products across various categories such as clothing, home goods, electronics, and groceries. This app not only allows users to shop for Target’s own products but also includes a diverse selection from third-party sellers, expanding the range of available items.

Users can effortlessly navigate through the app to discover exclusive deals and promotions, use digital coupons to save on purchases, and even check for product availability in their local stores. The app’s user-friendly interface and robust search functionality make finding specific items a breeze. Furthermore, it supports order tracking to keep users updated on their purchases, provides personalized recommendations based on shopping habits, and offers the convenience of same-day delivery or in-store pickup for those who prefer to collect their items at a nearby Target location.

Additional features include a barcode scanner for quick price checks and product information, a wishlist for saving favorite items, and integration with Target’s loyalty program, ensuring that users can maximize their savings and benefits. The Target app is designed to enhance the shopping experience, making it more efficient and enjoyable for users, whether they are at home or on the go.

How Does It Work?

To use the Target app, users can download it for free from the App Store or Google Play Store. Once downloaded, they can create an account by providing their personal information and setting a password. Alternatively, users can also sign in with their existing Target.com or RedCard account credentials.

1. Download & Sign In  

After downloading the app from the App Store or Google Play, users can open it and click on the “Sign In” button located on the main screen. They will then be prompted to either sign in using their existing Target.com account or create a new one if they do not already have an account. Creating an account is a quick and simple process that requires basic information such as name, email, and password. Signing in allows users to access a range of personalized features and preferences, such as saved payment options, shopping lists, and order history. Additionally, users can easily track their purchases, receive special offers, and benefit from a more streamlined shopping experience.

2. Browse & Discover

Once signed in, users can browse through a wide array of categories including home goods, electronics, beauty products, fashion, and more. Each category offers a vast selection of items, ensuring there’s something for everyone. Users can also utilize the search bar to find specific products or brands quickly by typing in keywords or product names. The app features high-quality images and detailed product descriptions, including customer reviews and ratings, making it easy for users to discover new items and make informed purchasing decisions. Additionally, personalized recommendations and curated collections help users find products that match their interests and preferences, enhancing their shopping experience even further.

3. Plan Your Trip  

In addition to a seamless shopping experience, the Target app also offers features that make planning and organizing trips to the store more convenient. Users can access their local weekly ad directly from the app, making it easy to browse through current deals and promotions. They can also create and manage shopping lists, ensuring they don’t forget any essential items while in-store. The app also provides users with the ability to check item availability at their preferred store location, saving them time and effort. Furthermore, users can use the map feature to navigate through the store and locate specific products quickly.

4. Shop & Pay 

The app allows users to add items to their digital cart and pay for them directly through the app. This feature eliminates the need for physical shopping carts and long checkout lines, making the entire process more convenient and efficient. Users also have the option to save multiple payment methods, making it easy to choose their preferred method at checkout. The app also offers various delivery options, including same-day delivery, which can be a significant time-saver for busy individuals.

5. Target Circle Benefits 

Users can sign up for Target Circle, the store’s comprehensive loyalty program, directly through the app. This program offers numerous benefits, including earning 1% back on every purchase, access to exclusive deals and discounts, and a special birthday gift to celebrate their special day. Additionally, Target Circle members are provided with personalized recommendations based on their shopping habits. Another unique feature of this program is the ability for users to select a local non-profit organization to support with their purchases, allowing them to contribute to their community while shopping. Enrolling in Target Circle not only enhances the shopping experience but also fosters a sense of community involvement and personal savings.

Also Read: How Much Does it Cost to Create an AI-Based Shopping App Like Target?

Why is Target App a Successful AI Shopping App?

The Target app has achieved immense success due to its user-friendly interface, convenient features, and integration of AI technology. By leveraging AI algorithms, the app can create personalized recommendations for users based on their previous purchases and browsing history. This not only enhances the shopping experience but also increases customer satisfaction and loyalty.

1. Target Success Story

The Target app was launched in 2017 and has since seen a steady increase in its user base. In its first year, it had over 25 million downloads, and by 2019, it reached the milestone of $1 billion in sales generated through the app. This success can be attributed to the app’s seamless integration of AI technology, making shopping more efficient and personalized for users.

Streamlined Shopping Experience 

The Target app’s intuitive interface and advanced AI algorithms work together to provide a streamlined shopping experience for users. The app allows customers to easily browse and purchase products, track their orders, and receive personalized recommendations all in one place. This level of convenience has contributed to the app’s popularity among shoppers.

Integration with Target Circle 

Another key factor in the app’s success is its integration with Target Circle, the store’s loyalty and rewards program. This feature allows users to earn points for their purchases, receive exclusive deals and discounts, and support local communities through Target’s charitable donations. The incorporation of this program has not only increased customer engagement but also strengthened brand loyalty among users.

Omnichannel Experience

Target has also utilized AI technology to create an omnichannel experience for its customers. This means that users can seamlessly switch between the app and in-store shopping, with their preferences and purchase history synchronized across platforms. This feature not only makes shopping more convenient but also encourages users to explore different purchasing options.

2. Market Stats

In addition to the success of the Target app, recent market statistics also showcase the increasing adoption and impact of AI technology in the retail industry. According to a report by Juniper Research, AI use in retail is expected to generate over $340 billion in sales by 2022. Furthermore, a study by Gartner predicts that 85% of customer interactions will be managed without human support by 2020.

Personalization and Customer Satisfaction

One major benefit of incorporating AI technology in retail is the ability to personalize the shopping experience for customers. With data-driven recommendations and tailored promotions, retailers can better understand their customers’ needs and preferences, resulting in higher customer satisfaction and retention rates. This has been evident in Target’s success with their app, as they have reported a significant increase in customer satisfaction since its launch.

Operational Efficiency

AI technology also helps retailers automate various operational processes, such as inventory management and supply chain logistics. With real-time data analysis and predictive capabilities, retailers can optimize their operations, reduce costs, and minimize human error. This has enabled companies like Target to streamline their processes and improve overall efficiency.

3. Target App vs. AI Shopping Apps:

While there are other AI-powered shopping apps in the market, Target’s app sets itself apart with its seamless integration of AI technology and personalized features. The app offers a wide range of products from various categories, all tailored to the user’s preferences and past purchases. It also provides real-time recommendations and alerts for sales and promotions on items that may interest the user.

Personalized Recommendations: 

Target’s app uses AI technology to analyze customer data and provide personalized recommendations for products. This not only improves the shopping experience for customers, but also increases sales for Target.

Voice-Activated Shopping:

The app also offers a voice-activated shopping feature, which allows customers to add items to their cart simply by speaking into their device. This hands-free option makes it easier for customers to shop and adds convenience to their overall experience.

Augmented Reality Technology:

Target’s app also incorporates augmented reality technology, allowing customers to virtually try on products before making a purchase. This feature not only enhances the shopping experience but also reduces the chances of returns and exchanges.

Integration with Target Circle:

Target’s loyalty program, Target Circle, is seamlessly integrated into their app. This means that customers can earn and redeem rewards, as well as receive personalized offers and discounts directly through the app.

5 Popular Apps Like Target

5 Steps to Develop A Shopping App Like Target

1. Market Research and Planning  

The first step to developing a successful shopping app like Target is conducting thorough market research. This will help you understand your target audience, identify their needs and preferences, and analyze the competition in the market. Based on this research, create a solid plan for your app’s development.

2. Design and User Interface (UI/UX) 

The design and user interface of your shopping app are crucial for attracting and retaining users. It should be visually appealing, easy to navigate, and provide a seamless shopping experience. A well-designed app not only captures users’ attention but also keeps them engaged and encourages repeat purchases. To achieve this, it’s essential to conduct thorough market research and understand your target audience’s preferences. Hire a skilled UI/UX designer or a team with a proven track record to create an attractive and user-friendly design for your app. Invest in regular updates and user feedback sessions to continually refine and enhance the user experience.

3. Development and Integration 

Once you have a solid plan and design in place, it’s time to start the development process. You can either hire an in-house team, which allows for more direct oversight and communication or outsource the development to a reliable and experienced app development company, which can bring a wealth of specialized expertise. Make sure to use agile methodology for app development, which focuses on iterative development and frequent testing. This approach involves breaking down the project into smaller, manageable chunks called sprints, allowing for regular reassessment and adjustments. Frequent testing during these sprints allows for the early detection of any bugs or issues, ensuring that they are addressed promptly. This iterative process not only enhances the quality of the final product but also ensures that your app is functioning smoothly before its launch, significantly reducing the risk of post-launch issues.

4. Testing and Deployment 

Thorough testing is crucial for a successful app launch. This includes not only functional testing to ensure the app works as intended but also user experience testing to gather feedback and make any necessary adjustments before deployment. Consider beta testing with a select group of users to get valuable insights on the usability, design, and overall experience of your app.

When it comes to deployment, it’s important to choose the right platform(s) for your target audience. While iOS and Android are the most popular platforms, you may also want to consider other options such as web-based or cross-platform development if they align better with your business goals.

5. Maintenance and Updates  

Creating an app is just the beginning. To keep your users engaged and satisfied, it’s essential to regularly update and maintain your app. This includes bug fixes, performance improvements, and adding new features based on user feedback and market trends. Regular updates also show your commitment to providing a quality product and can help attract new users.

Moreover, staying up-to-date with the latest technologies and security measures is crucial for ensuring the longevity of your app in the ever-changing digital landscape. It’s important to have a dedicated team or partner who can handle this maintenance and update tasks efficiently.

Read More: 60 AI Statistics and Global Trends on Artificial Intelligence

5 Entrepreneur Benefits of Developing a Shopping App Like Target

1. Increased Convenience and Accessibility (Capture a Wider Market)

1. 24/7 Shopping: A shopping app allows customers to shop at any time of the day, eliminating the constraints of physical store hours. This convenience factor appeals to busy customers who may not have time to visit a brick-and-mortar store during regular business hours.
2. Improved Customer Experience: With a shopping app, customers can easily browse and purchase products with just a few taps on their phone. This streamlined process enhances the overall user experience and creates a positive perception of your brand.
3.  Global Reach:  By developing an app, you can reach potential customers all over the world, breaking geographical barriers and expanding your market.

2. Enhanced Client Engagement and Allegiance 

1. Personalized Experience: A shopping app allows you to gather and analyze customer data, such as purchase history and preferences, to provide a personalized shopping experience. This creates a sense of loyalty and connection between the customer and your brand.
2. Push Notifications:  By sending push notifications, you can keep customers updated on new products, sales, and promotions in real-time. This helps to maintain their interest and engagement with your brand.
3.  Loyalty Programs:  Shopping apps often include loyalty programs that incentivize customers to continue purchasing from your brand. These rewards can range from discounts to freebies, creating a sense of exclusivity and appreciation for your customers.

3. Valuable Customer Data and Insights

1. Real-time Analytics: Shopping apps allow you to track customer behavior and preferences, providing valuable insights to improve your marketing strategies and product offerings. This data can also help in identifying trends and patterns that can inform business decisions.
2. Improved Customer Service: Customers can easily contact customer service through the app, creating a more efficient and convenient way to resolve any issues or inquiries. By addressing customer concerns promptly, you can enhance their satisfaction and loyalty towards your brand.
3. Feedback and Reviews:  Apps provide an avenue for customers to give feedback and leave reviews, which can be used to improve product offerings and customer experiences. This also allows for direct communication with customers, building a stronger relationship and trust between the brand and its customers.

Key Features of Shopping Apps like Target

• User-Friendly Interface: Shopping apps like Target typically offer an intuitive and easy-to-navigate interface, ensuring users can find products quickly and effortlessly.
• Personalized Recommendations: By analyzing user data, these apps provide personalized product recommendations tailored to individual preferences and shopping habits.
• In-App Payment Options: Secure and diverse payment methods are available, including credit/debit cards, digital wallets, and buy-now-pay-later options, making the checkout process seamless.
• Barcode Scanning: Users can scan product barcodes to quickly find prices, ratings, and detailed information within the app, enhancing the in-store shopping experience.
• Order Tracking: Real-time order tracking features allow customers to monitor their purchases from dispatch to delivery, ensuring transparency and reliability.
• Exclusive App-Only Deals: Special promotions and discounts available exclusively through the app encourage users to engage and shop more frequently.
• Wishlist and Save for Later: These features enable customers to save products they are interested in, making future purchases more convenient.
• Store Locator: The app provides details of nearby store locations, including hours of operation and special in-store events, facilitating seamless offline shopping experiences.
• Push Notifications: Timely notifications about sales, new arrivals, and personalized offers keep customers informed and engaged.
• Augmented Reality (AR) Features: Some shopping apps offer AR capabilities, allowing users to visualize products in their own space before making a purchase.
• Customer Reviews and Ratings: Access to comprehensive customer reviews and ratings helps users make informed purchasing decisions.

How Much Does It Cost To Develop A Shopping App Like Target?

Developing a shopping app like Target involves a myriad of factors that can significantly influence the final cost. These factors include app design, user interface, backend development, integration with payment gateways, security measures, and ongoing maintenance. Each of these components requires careful planning and execution to ensure a seamless user experience and efficient functionality. Here are some key components and their estimated costs:

• Basic Functionality: For a shopping app with basic features like user registration, product listings, payment integration, and order tracking, the development cost can range from $30,000 to $50,000.
• Advanced Features: Adding advanced features such as barcode scanning, augmented reality, and personalized push notifications can increase the cost to between $70,000 and $100,000.
• Platform Choice: The cost will also be affected by whether the app is developed for a single platform (iOS or Android) or both. Developing for both platforms typically involves additional costs, potentially doubling the initial expenditure.
• Design and UI/UX: A well-designed user interface and experience are crucial for a shopping app. High-quality UI/UX design can cost between $10,000 and $20,000.
• Backend Development and API Integrations: Secure and scalable backend development, along with necessary API integrations, can add another $20,000 to $40,000 to the project.
• Testing and Maintenance: Ongoing testing to ensure the app runs smoothly and regular maintenance to fix bugs and update features can cost anywhere from $5,000 to $15,000 annually.

6 Factors Affecting the Cost to Develop A Shopping App Like Target?

1. Platform Compatibility

Developing a shopping app for both iOS and Android platforms can significantly increase the cost of development. This is because each platform has its unique requirements, design guidelines, and coding languages. For instance, iOS apps are primarily built using Swift or Objective-C, while Android apps are typically developed in Java or Kotlin. It may also require additional resources and time to ensure the app works seamlessly on both platforms. Moreover, thorough testing is required to address platform-specific bugs and ensure a consistent user experience across different devices and operating system versions.

2. App Complexity and Features 

The more complex the features and functionality of a shopping app, the higher its development cost. For example, an app with advanced search filters, social media integration, push notifications, in-app purchases, and secure payment options will require more time and resources to develop compared to a basic shopping app. Additionally, including personalized recommendations, user reviews, and wish lists further adds to the intricacy and cost. The development process involves extensive planning, design, coding, testing, and debugging to ensure a seamless user experience and robust security measures.

3. Development Team Location and Structure 

The cost of developing a shopping app also varies based on the location and structure of the development team. Hiring an in-house team with experienced developers located in countries with higher labor costs can significantly increase the overall development expenses. In contrast, outsourcing to a development company or hiring freelancers from countries with lower labor costs can provide cost savings. However, it is crucial to ensure that the chosen team has the necessary expertise and experience to deliver a high-quality shopping app.

4. User Interface (UI) and App Design

A well-designed and visually appealing user interface can enhance the overall user experience and attract more users. However, developing a custom UI for a shopping app requires additional time, effort, and resources compared to using pre-made templates or designs. Moreover, incorporating responsive design for different screen sizes and devices adds to the complexity and cost of development.

5. Security and Payment Integration 

Security is a critical aspect of any shopping app, and it is essential to implement robust security measures to protect user data and financial transactions. This can include integrating secure payment gateways that adhere to industry standards such as PCI-DSS, implementing advanced encryption methods to safeguard sensitive information, and providing data backup systems to ensure data integrity in the event of a breach. Additionally, employing multi-factor authentication (MFA) can add an extra layer of security by requiring users to verify their identity through multiple channels. Depending on the level of security required, these features can add significant costs to the development process, but the investment is crucial for maintaining user trust and preventing potential financial losses due to cyber threats. Regular security audits and updates are also recommended to keep up with evolving threats and ensure ongoing protection.

6. Updating and Maintenance 

Developing a shopping app is not a one-time project; it requires ongoing updates and maintenance to keep up with changing market trends, user feedback, and technological advancements. This can include bug fixes, new feature additions, and overall app performance improvements. Regular updates might involve integrating the latest security protocols to protect user data, optimizing the user interface for a better shopping experience, and ensuring compatibility with new devices and operating system versions. It is crucial to allocate resources and budget for these ongoing maintenance tasks to ensure the app remains relevant and competitive in the long run. Additionally, staying responsive to user reviews and swiftly addressing their concerns can significantly enhance user satisfaction and retention, ultimately contributing to the app’s success.

Why Choosing iTechnolabs for Target App Development a Smarter Choice?

Choosing the right development partner is crucial for the success of any app project. At iTechnolabs, we have a team of highly skilled and experienced mobile app developers who specialize in developing robust and user-friendly shopping apps. Our agile approach to development allows us to deliver high-quality apps within strict deadlines and budget constraints. We understand the importance of security in shopping apps and prioritize implementing the latest protocols to ensure maximum protection for our clients’ users. Additionally, our team stays up-to-date with market trends and advancements in technology to provide cutting-edge solutions for our clients’ target app development needs. Partnering with iTechnolabs ensures a smooth and hassle-free development process, resulting in a top-performing shopping app that will drive user engagement and revenue for your business.

• Expertise in cross-platform development: At iTechnolabs, we specialize in developing apps for both iOS and Android platforms using the latest cross-platform tools like Flutter, React Native, and Xamarin. This allows us to deliver apps that work seamlessly on multiple devices while reducing development time and cost.
• User-centric design approach: We follow a user-centric design approach to ensure our apps are intuitive, visually appealing, and easy to use. Our team conducts thorough research and user testing to understand users’ needs and preferences, resulting in a highly engaging shopping experience for your app’s users.
• Customized solutions: We understand that every business has unique requirements, and we tailor our solutions accordingly. Our team works closely with clients to understand their brand, target audience, and goals to develop custom features that align with their specific needs. This ensures that the app stands out in the market and delivers a personalized experience to its users.

Are you planning to build a shopping app like Target?

Selecting iTechnolabs for your target app development needs offers numerous advantages that set us apart in the competitive app development landscape. Our team of seasoned professionals brings extensive experience and expertise to every project, ensuring high-quality results. We prioritize understanding your unique requirements and tailor our solutions to meet your specific goals. With a commitment to innovation and customer satisfaction, we strive to deliver cutting-edge applications that drive success for your business.  Here are some compelling reasons why partnering with iTechnolabs is a smarter choice for your business:

• Comprehensive Expertise: Our team possesses a deep understanding of various industries and the unique challenges they present. This broad knowledge base allows us to tailor our app development approach to meet the specific needs of your business sector, ensuring your app is effective and relevant.
• Advanced Technology Integration: At iTechnolabs, we leverage the latest advancements in technology and development tools. By integrating cutting-edge tech solutions, we create robust, scalable, and future-proof applications that can adapt to evolving market demands and trends.
• Agile Development Process: Our agile development methodology ensures a flexible, transparent, and efficient workflow. This approach facilitates regular updates, continuous feedback loops, and quicker iterations, ultimately resulting in a high-quality product delivered within the stipulated time frame.
• Security and Compliance: We prioritize data security and regulatory compliance at every stage of development. Our team implements stringent security measures and stays abreast of the latest industry regulations to safeguard your app and users’ data from potential threats.
• Innovation and Creativity: We encourage a culture of innovation and creativity, which is reflected in the unique solutions we develop. By thinking outside the box and pushing the boundaries of conventional app development, we deliver products that are not only functional but also extraordinary.

Important: Crafting a Perfect App: Essential Steps in Shopping App Development

Conclusion:  

At iTechnolabs, we are committed to delivering top-notch app development services that exceed your expectations. From our comprehensive expertise and advanced technology integration to our agile development process and focus on security and compliance, we have all the necessary ingredients to create a successful app for your business. Let us help you turn your ideas into reality and take your business to new heights of success. Contact us today to learn more about our app development services and how we can assist you in achieving your goals.

FAQ On Target Shopping App Development

Q1. How Much Does It Cost To Develop A Shopping App Like Target?

The cost of developing a shopping app like Target can vary significantly depending on various factors such as the features, complexity, and technology used in development. For instance, incorporating advanced features like personalized recommendations, real-time inventory tracking, and secure payment gateways can increase the cost. Additionally, the choice of platform—whether it’s iOS, Android, or both—also plays a crucial role in determining the overall expenses. It is best to consult with an experienced app development company for a detailed cost estimate based on your specific requirements, including design preferences, user experience considerations, and any additional functionalities you wish to integrate.

Q2. How Long Does It Take To Develop A Shopping App Like Target?

The time required to develop a shopping app like Target depends on several factors. A simple app with basic features can take anywhere from 3-6 months, whereas a more complex one with advanced functionalities can take up to 12 months or longer. The development process involves various stages, such as ideation, design, development, testing, and deployment, that all require adequate time and effort. Additionally, the timeline may also be influenced by the availability of resources and any unforeseen challenges that may arise during the development process. It is best to consult with an experienced app development company for a realistic timeframe based on your specific requirements and the complexity of your app. They can also provide you with a detailed project plan with milestones to keep track of the progress.

Q3. What Are The Benefits Of Developing A Shopping App Like Target?

Developing a shopping app like Target can bring numerous benefits to your business. Some of the key advantages include:

• Increased Reach and Visibility: A shopping app can help you reach a wider audience, especially those who prefer mobile shopping over traditional methods. With millions of smartphone users worldwide, developing an app can give your business greater visibility and exposure.

• Enhanced Customer Engagement: By providing a seamless mobile shopping experience, a well-developed app can encourage customers to engage with your brand more often. Push notifications, personalized offers, and in-app promotions are some effective ways to keep users engaged and interested in your products.

• Improved Customer Loyalty: A shopping app can help you build a loyal customer base by offering convenience, personalized experiences, and exclusive deals. This can lead to repeat purchases and word-of-mouth recommendations, fostering brand loyalty and long-term customer relationships.

• Data Collection and Analysis: With a shopping app, you can collect valuable data on user behavior, preferences, and buying patterns. This information can be used to optimize your marketing strategies, improve product offerings, and enhance the overall customer experience.

Q4. Why Choose Us to Develop A Shopping App Like Target?

Choosing us to develop your shopping app like Target can bring several benefits to your business. Some of the reasons why you should consider us include:

• Expertise and Experience: We have a team of experienced developers, designers, and project managers who have successfully delivered various mobile app projects for clients across industries. Our expertise in developing robust and user-friendly apps can help ensure that your shopping app is top-notch.

• Customized Solutions: We understand that every business has unique requirements when it comes to their app development needs. That’s why we offer customized solutions tailored to your specific goals, budget, and timeline.

• User-Centric Approach: At our company, we put the user at the center of every development decision. We conduct thorough research and testing to ensure that your app meets the needs and expectations of your target audience.

• Latest Technologies: Our team is well-versed in the latest mobile app development technologies and trends. We can incorporate innovative features such as AR/VR, AI, or voice recognition to make your shopping app stand out from competitors.

Q5. How Can You Monetize a Shopping App Like Target?

There are several ways to monetize a shopping app like Target. Some common strategies include:

• In-app purchases: You can offer consumers the option to make in-app purchases for additional features, upgrades, or premium content within your app.

• Advertising: You can partner with brands and businesses to display their ads on your shopping app. This is a popular approach used by many apps, including Target.

• Subscription model: You can offer users a subscription-based service where they pay a monthly or yearly fee for access to exclusive deals, discounts, or personalized recommendations.

• Affiliate marketing: By partnering with other retailers and earning a commission on sales made through your app, you can generate revenue.
• Data monetization: By collecting and analyzing user data, you can offer valuable insights to businesses and organizations for a fee.