Key Considerations and Top Features for Developing a Mobile eWallet App

eWallets, also known as digital wallets, have gained immense popularity in recent years due to their convenience and ease of use. As the use of smartphones and mobile devices continues to grow, people are increasingly seeking ways to make transactions and manage their money effortlessly while on the go. With eWallet mobile apps, users can securely store their payment information, including credit card details and bank account information, and complete transactions with just a few taps.

But what sets eWallets apart is the seamless and user-friendly experience they offer. In addition to storing payment information, these apps provide a wide range of features to enhance financial management. Users can easily track their transaction history, monitor their account balance, and even split bills with friends. The flexibility and control offered by eWallets empower users to have a better grasp of their finances at their fingertips.

Moreover, eWallets go beyond just transactional convenience. Many of these apps offer rewards programs and exclusive discounts to further enhance the user experience. Imagine earning cash back or loyalty points every time you make a purchase through your digital wallet. It’s like getting rewarded for simply managing your finances!

From paying for a meal at a restaurant to purchasing groceries or even sending money to a friend, eWallets have revolutionized the way we handle our finances in the digital age. The security, simplicity, and added perks make eWallets an essential tool for anyone looking to stay ahead in the fast-paced world of digital transactions.

Let us provide a shortlist of these technologies that any mobile app development company dealing with online payment will find helpful.

• User-friendly Interface:

An intuitive and easy-to-navigate interface is vital to offer a seamless user experience. It should enable users to quickly locate and utilize features, such as payment, money transfer, and transaction history.

• Security Measures:

The eWallet should have robust security features, including end-to-end encryption, biometric authentication, and real-time transaction alerts to ensure user data protection and prevent fraudulent activities.

• Multi-Currency Support:

The eWallet should support multiple currencies, allowing users to make transactions globally without worrying about currency exchange rates.

• Instant Payment and Transfers:

The app should offer instant payment and money transfer services, enabling users to transact in real-time, anytime and anywhere.

• Transaction History:

Easy access to an organized transaction history helps users track their spending and manage their finances more efficiently.

• Reward Systems:

Integrating reward systems like cashback offers or loyalty points can significantly enhance user engagement and loyalty.

• Bill Splitting Feature:

A feature that allows users to split bills with friends or colleagues can add value to the user experience.

• Integration with other platforms:

The eWallet should be integrated seamlessly with various online platforms, such as e-commerce sites, utility services, and food delivery apps, for hassle-free payments.

• Offline Payments:

The eWallet should facilitate offline payments as well, ensuring that users can transact even in areas with poor internet connectivity.

• Customer Support:

A responsive customer support system is crucial to address user queries and resolve technical issues swiftly.

Different Types of e-Wallets

In addition to the features mentioned above, eWallets can also be classified based on their functionality and usage. For example, some eWallets offer a wide range of payment options and integrations with other financial services, making them versatile and convenient for users. On the other hand, there are eWallets that focus on specific industries or niche markets, providing tailored features and benefits for targeted users. By considering such factors, users can choose an eWallet that best suits their specific needs and preferences.

Key Features of eWallet Apps

• Easy Registration: The registration process should be simple, quick, and user-friendly, requiring minimal personal information.
• Security Measures: Strong security measures like two-factor authentication and biometric authentication ensure secure transactions and safeguard user data.
• Transaction History: Detailed transaction history with real-time updates provides users with transparency and control over their finances.
• Budgeting Tools: Some eWallets offer budgeting tools, allowing users to track expenses and manage their finances effectively.
• Rewards and Cashbacks: Many eWallets offer rewards and cashback programs, incentivizing users to use the app for transactions.
• Multiple Currencies: For international users, eWallets with support for multiple currencies are highly beneficial in avoiding currency conversion fees.
• Customer Support: Prompt and efficient customer support is crucial for resolving issues and providing a positive user experience.

User-Focused Features

• Personalization: Some eWallets allow users to customize their app interface, making it more user-friendly and visually appealing.
• Integration with Other Services: eWallets that offer integration with other services like online shopping platforms, transportation apps, and food delivery services provide a seamless experience for users.
• Offline Capabilities: Offline capabilities like QR code payments or peer-to-peer transfers are essential in areas with poor network connectivity.

• User Registration: eWallets should strive to provide users with a seamless and hassle-free registration process. A user-friendly interface, coupled with the convenience of social media login options, can significantly enhance the overall user experience. By offering multiple registration avenues, such as email, phone number, or social media accounts, eWallets can cater to the diverse preferences of their users, making the onboarding process more accessible and efficient.
• Banking Account Linking: Users should have the convenience of seamlessly linking their eWallets with their bank accounts, enabling effortless fund transfers and enhancing their financial management. This innovative feature not only facilitates easy tracking of expenses and transactions but also empowers users with a comprehensive overview of their financial activities, empowering them to make informed decisions and achieve greater financial control.
• Putting Money into Account: Users should be able to effortlessly add funds to their eWallets, enjoying the convenience of various methods such as secure bank transfers, hassle-free debit/credit card payments, or even the option of making cash deposits at designated locations. This wide array of funding options empowers users to choose the most convenient and cost-effective method that aligns with their preferences, enhancing the overall user experience and ensuring seamless transactions. With such flexibility and accessibility, managing finances has never been easier!
• Sending Or Receiving Money : eWallets enable users to transfer funds effortlessly and quickly, without the hassle of traditional methods such as bank transfers or checks. This feature has been a game-changer in revolutionizing financial transactions, offering unparalleled convenience and efficiency. Moreover, eWallets also allow users to send and receive money internationally, eliminating geographical barriers and empowering them with global financial mobility.
• eWallet Passbook : As more and more users switch to eWallets for their convenience and efficiency, it is imperative for businesses to provide a comprehensive overview of all transactions. This is where the eWallet Passbook feature comes into play. Users can access a detailed record of all their financial activities, including expenses, transfers, and purchases made using the eWallet. With just a few taps on the app, users can easily track their financial activities and plan ahead accordingly. This feature also enables businesses to gain valuable insights into user behavior and preferences, facilitating personalized services and targeted marketing strategies.
• Back to Bank money transfer : eWallets have also made it more convenient for users to transfer funds from their eWallet accounts to their bank accounts. This feature is particularly beneficial for individuals who still prefer traditional banking methods or need to make large transactions. With just a few clicks, users can easily transfer money back to their bank account and manage their finances accordingly.
• Bill Payment and utility : Bill payments and utility services are essential for our daily lives, and eWallets have streamlined this process significantly. With the bill payment feature, users can pay their bills directly through the app, without having to go through multiple steps or visit different websites. This not only saves time but also reduces the chances of errors in manual bill payments.

• Paying for Insurance : eWallets provide the added convenience of allowing users to seamlessly pay for their insurance premiums directly through the app. This innovative feature not only saves valuable time but also ensures that payments are made in a timely manner, eliminating the risk of any potential lapses in coverage. By enabling users to effortlessly manage their insurance payments within the app, eWallets simplify the process and offer peace of mind, providing a secure and efficient way to stay protected.
• Flight and Train Reservations : With eWallets, users can easily book flights and train tickets directly from their phones. This feature eliminates the need to visit multiple websites or stand in long queues at ticket counters, providing a hassle-free and convenient experience. Users can also save their travel preferences and payment information for future bookings, making the process even more efficient.
• Grocery and Daily Needs Shopping : eWallets have become increasingly popular for grocery and daily needs shopping, offering users the convenience of making purchases without having to step out of their homes. With just a few clicks, users can quickly pay for groceries or other essentials through the app, saving time and effort. Additionally, many eWallets offer discounts and cashback offers on these types of transactions, providing added savings for users.
• Promotion with Offers : eWallets often partner with various merchants and service providers to offer exclusive discounts and cashback offers for users. These promotions can range from discounts on online shopping to cashback on utility bill payments, providing users with added savings and incentives for using the app. With eWallets constantly looking for ways to attract and retain users, these promotions are a common feature that benefits both users and merchants.

• Ratings and Reviews : Many eWallets have a feature that allows users to rate and review their experiences with the app. This not only helps potential new users make an informed decision about using the app but also provides valuable feedback for the developers to improve the user experience. Users can share their positive experiences and highlight features they like, as well as suggest improvements or report any issues they may have faced while using the app.
• Order History : eWallets keep a record of all transactions made by the user, making it easy to track expenses and budget accordingly. Users can view their order history within the app, which includes details such as transaction amount, date and time, and merchant name. This feature also comes in handy when trying to reconcile monthly expenses or generating expense reports for personal or business use.
• Language Preference : Many eWallets offer multiple language options to cater to a diverse user base. This allows users to choose their preferred language for the app, making it more convenient and user-friendly. It also eliminates any language barriers, ensuring that all users can use the app comfortably without facing any difficulties or confusion. With globalization and cross-border transactions becoming more common, having a multi-lingual app is a key consideration for eWallet development.
• Security enhancement :
  eWallets have advanced security features that protect user information and financial data. Some common security measures include two-factor authentication, biometric login options, and encryption of sensitive data. These features ensure that users can safely store their payment information and make transactions without worrying about potential threats or data breaches.
• Real-time Analytics :
  eWallets provide real-time analytics and insights into user spending patterns, expenses, and trends. This feature allows users to track their financial habits and make informed decisions about their finances. It also helps businesses understand their customers’ spending patterns and preferences, which can be used for targeted marketing and improving customer satisfaction. Real-time analytics also allow eWallet providers to monitor the performance of their app and make necessary updates or changes to improve user experience.

Value-Added Features:

eWallets often come with additional features that enhance their usability and convenience. Some examples include peer-to-peer money transfers, bill payments, digital receipts, and loyalty programs. These value-added features make eWallets more attractive to users, as they offer convenience and save time. For businesses, this also means increased customer loyalty and engagement.

• Push Notification Messages :

eWallets use push notification messages to keep users updated about transactions, promotional offers, and other important information. This feature allows businesses to communicate directly with their customers and provide them with relevant updates in real-time.

• Geo-location :

eWallets can use geo-location technology to offer location-based services to users. This feature allows eWallet providers to offer personalized offers and recommendations based on a user’s location.

• App Designing:

eWallet mobile app development requires careful consideration of various factors, including user interface (UI) and user experience (UX). The design should be intuitive and easy to use for both novice and experienced users. The app should also have a visually appealing design, with an attractive color scheme and user-friendly.

• Backend Development:

eWallet mobile app development also involves backend development, which is responsible for the security and functionality of the app. The backend should be robust and secure to protect sensitive user information such as bank account details and transaction history.

How Does an eWallet Actually Work?

eWallets work by securely storing a user’s financial information, such as credit or debit card details, bank account numbers, and other payment methods. When a transaction is made through the app, the eWallet uses encryption to protect the data and sends it to the payment gateway for processing. Once the transaction is completed, the app sends a notification to the user and updates their account balance.

What Are the Key Differences Between The eWallet and Digital Wallet?

eWallets and digital wallets are often used interchangeably, but it’s important to understand their key differences. An eWallet is a broader term that encompasses various types of electronic payment systems, providing a convenient way to store and manage payment information on a digital device. It serves as a virtual wallet where users can securely store their credit card, debit card, or bank account details for easy access during transactions. On the other hand, digital wallets specifically focus on securely storing and managing payment details for online transactions, without the broader functionality of eWallets.

Additionally, eWallets offer more functionality compared to digital wallets. While digital wallets are primarily designed for online purchases, eWallets provide the flexibility to make both in-store and online payments. This versatility makes eWallets a convenient and comprehensive solution for managing various types of transactions in today’s digital world. Whether it’s buying groceries at a local store, paying for a ride-sharing service, or making online purchases, eWallets offer a seamless and secure payment experience.

Moreover, eWallets often come with additional features such as loyalty program integration, allowing users to earn rewards or discounts when making purchases. They may also offer features like peer-to-peer payment capabilities, enabling users to send money to friends or family members with ease. Some eWallets even provide budgeting tools and expense tracking features, empowering users to manage their finances more effectively.

In summary, eWallets and digital wallets are similar in that they both provide a convenient way to store and manage payment information. However, eWallets offer a broader range of functionalities, allowing users to make both in-store and online payments, while digital wallets are more focused on online transactions. With their additional features and versatility, eWallets have become an integral part of our daily lives, simplifying the way we make payments and manage our finances.

Which Industries are Most Benefited by eWallet Apps?

eWallet apps have become increasingly popular across various industries, providing a convenient and secure way to make payments and manage finances. Some of the industries that have seen significant benefits from eWallet apps include:

• Retail Industry:

With the rise of online shopping, eWallets have become an essential tool for retailers to offer their customers a seamless payment experience. By integrating with eWallets, retailers can provide a quick and secure checkout process, resulting in increased customer satisfaction and loyalty.

• Food Delivery Industry:

The food delivery industry has also seen significant benefits from eWallet apps. With the growing popularity of food delivery services, integrating with eWallets allows customers to make payments quickly and easily, without the need for cash or physical cards. This not only makes the ordering process more convenient but also reduces the risk of fraud and errors.

• Transportation Industry:

eWallet apps have revolutionized the way we pay for transportation services. By integrating with public transport systems, users can quickly and easily purchase tickets or passes using their eWallet, eliminating the need for physical tickets and reducing wait times at ticket machines. Additionally, eWallets have also been integrated with ride-sharing services, providing a seamless payment experience for users.

• Banking and Finance Industry:

Traditional banks are also jumping on the eWallet bandwagon to offer their customers a more convenient way to manage their finances. With eWallet apps, users can track their spending, make transfers, and even invest money all in one place. This convenience has made eWallets a popular choice for both individuals and businesses.

• Security:

One of the key considerations when developing an eWallet app is ensuring the security of users’ financial information. This includes implementing strong encryption methods, two-factor authentication, and regularly updating security protocols to prevent data breaches. Additionally, eWallets also offer added security by eliminating the need for physical cards, which can be easily lost or stolen.

• User Interface and Experience:

A well-designed user interface is crucial for the success of an eWallet app. Users should be able to navigate the app easily and complete transactions quickly and effortlessly. The app’s design should also be visually appealing and reflect the brand’s identity to create a memorable user experience.

• Personalization:

With the rise of personalized banking and financial services, eWallet apps should also offer customization options for users. This can include features such as budgeting tools, spending categorization, and personalized offers based on users’ spending habits. These personalization features not only enhance the user experience but also help build customer loyalty.

Pros and cons of using ewallet application

There are many benefits to using an eWallet application, but as with any technology, there are also some drawbacks. Let’s take a look at the pros and cons of using an eWallet app.

Pros:

• Convenience:

As mentioned earlier, convenience is one of the main reasons why people choose to use eWallet apps. With just a few taps on their phone, users can effortlessly make purchases or transfers without the need to carry physical cards or cash. This saves them time and effort, especially when they are on the go or in a rush.

• Security:

eWallet apps provide an added layer of security compared to carrying physical cards or cash. These apps utilize encryption and two-factor authentication to safeguard users’ personal and financial information. This makes it a safer option, reducing the risk of theft or fraud.

• Faster Transactions:

By using an eWallet app, users can enjoy quick and seamless transactions. They no longer need to manually input card details or wait for cashiers to process payments. With just a simple tap or scan, transactions are completed in seconds, enhancing efficiency and reducing queues.

• Digital Receipts:

Another benefit of eWallet apps is the ability to keep track of all transactions. These apps automatically generate digital receipts, which can be easily accessed and organized for budgeting purposes. Users can effortlessly review their spending and track their expenses, promoting financial awareness and control.

• Rewards and Discounts:

Many eWallet apps offer attractive rewards or discounts for using their services. Users can earn loyalty points, cashback, or exclusive discounts when they make purchases through the app. This not only makes using eWallets more cost-effective but also encourages continued usage and loyalty.

In summary, eWallet apps provide a range of benefits beyond just convenience. They offer enhanced security, faster transactions, convenient digital receipts, and the opportunity to earn rewards and discounts. By embracing eWallet technology, users can enjoy a seamless and rewarding financial experience.

Cons:

• Limited Acceptance:

One of the drawbacks of eWallet payments is that not all merchants or vendors accept them. This can limit the convenience for users, as they may need to carry additional payment methods for those instances.

• Technical Issues:

As with any digital technology, eWallets are not immune to technical issues or glitches that can disrupt transactions. This could include server outages, software bugs, or compatibility problems with certain devices. While such occurrences are relatively rare, they can still cause inconvenience for users.

• Battery and Network Dependency:

To use an eWallet app, users must have a charged phone and access to a stable network connection. This dependency on battery life and network availability can be a concern, especially in situations where a user’s phone is low on battery or when they are in an area with weak network coverage.

• Potential Fraud:

Despite the advanced security measures implemented by eWallet apps, there is still a risk of fraud or hacking. Cybercriminals are constantly evolving their techniques, and users need to remain vigilant to protect their personal and financial information. It is important to choose reputable eWallet providers and follow best practices for online security.

• Transaction Fees:

While many eWallet apps are free to download and use, some may charge fees for certain transactions. This can include fees for transferring funds to a bank account, withdrawing cash from an ATM, or sending money to another user. Although these fees are usually transparent and disclosed upfront, they can add up if a user frequently utilizes these services.

In today’s digital age, eWallets have emerged as a popular payment method. Users should carefully evaluate the advantages and disadvantages of using eWallets, taking into account their unique requirements and personal preferences. By considering factors such as convenience, security, and accessibility, individuals can make an informed decision on whether to embrace this modern payment solution.

Determine the cost procedure of ewallet application

• Development Costs:

The first cost to consider when developing an eWallet app is the development itself. This includes expenses such as hiring a team of developers, designers, and testers, as well as purchasing necessary software and licenses. Additionally, it may involve conducting market research to ensure the app meets the needs and preferences of potential users. Allocating resources for user experience design and testing can also contribute to a smoother and more successful development process.

• Maintenance Costs:

Once the app is developed, there will be ongoing maintenance costs to ensure it runs smoothly and remains up-to-date with the latest technology and security measures. This can include bug fixes, software updates, and server maintenance. Regular monitoring and performance optimization are crucial to keep the app responsive and reliable. It’s important to allocate resources for continuous improvement and addressing user feedback to enhance the overall user experience.

• Integration Costs:

Many eWallet apps offer integration with other services, such as loyalty programs or online shopping platforms. The cost of integrating these additional features into the app should also be taken into account. This may involve collaborating with third-party providers, conducting API integrations, and ensuring seamless connectivity with external systems. Additionally, thorough testing and quality assurance measures are necessary to ensure compatibility and smooth functioning of these integrations.

• Marketing Costs:

In order to attract users, marketing and advertising efforts are necessary. This can involve various strategies such as social media campaigns, influencer collaborations, and paid advertisements. Allocating a budget for targeted marketing activities can help create awareness and generate user interest in the eWallet app. It’s important to develop a comprehensive marketing plan that includes customer acquisition strategies, retention initiatives, and ongoing promotional activities.

• Transaction Fees:

As mentioned earlier, eWallets may charge fees for certain transactions. It’s important to carefully review the fee structure of different eWallet apps to determine which one aligns with your financial habits. Consider factors such as transaction types, transaction limits, and any additional charges for services like currency exchange or international payments. Evaluating the cost-effectiveness of different eWallet options can help users make informed decisions based on their specific financial needs.

• Security Costs:

With any digital payment solution, security is of utmost importance. This includes implementing measures such as encryption, multi-factor authentication, and fraud detection systems. The cost of these security measures should also be factored in during the development process. It may involve conducting security audits, implementing secure coding practices, and regularly updating security protocols to protect user data and prevent unauthorized access. Investing in robust security measures can help build trust among users and safeguard sensitive financial information.

• Customer Support Costs:

As with any app, there may be instances where users require assistance or encounter technical issues. Providing reliable and efficient customer support is essential for maintaining user satisfaction and trust in the eWallet app. This may involve hiring a dedicated support team, implementing helpdesk software, and establishing communication channels such as email, chat, or phone support. Allocating resources for ongoing training and development of support staff can ensure prompt and effective resolution of user queries or concerns.

• Scalability Costs:

As an eWallet app gains popularity and attracts more users, it’s important to ensure that the infrastructure can handle the increase in traffic without compromising on performance. This may require additional investments in servers, bandwidth, and other resources. Scaling the app’s infrastructure to accommodate growing user demand can help maintain optimal performance and prevent downtime or system failures. Regular capacity planning and infrastructure monitoring are essential to identify potential bottlenecks and proactively address scalability challenges.

How can iTechnolabs help you to develop an e-wallet app?

iTechnolabs is a leading software development company that specializes in creating custom mobile applications, including eWallet apps. With our team of experienced developers and designers, we can help you bring your eWallet app idea to life. Here are some ways in which iTechnolabs can assist you in developing an efficient and user-friendly eWallet app:

• Conceptualization and Planning: At iTechnolabs, our dedicated team will work closely with you to gain a deep understanding of your business goals and user requirements. We will collaborate with you to define the features and functionalities of your eWallet app, ensuring that it aligns perfectly with your vision. Drawing from our extensive experience in developing similar apps, we will provide valuable insights and suggestions to enhance the overall effectiveness of your app.

• UI/UX Design: We recognize the significance of a well-designed user interface (UI) in captivating users and elevating their experience. Our team of talented designers will craft a visually appealing and intuitive UI that not only reflects your brand identity but also facilitates seamless navigation for users. Every aspect of the design will be meticulously planned and executed to ensure a delightful user experience.

• App Development: With our team of proficient developers who are well-versed in the latest technologies and tools, we will bring your eWallet app to life. Leveraging our expertise in mobile app development, we will build a robust and scalable app that meets your specific business requirements. From seamless payment processing to efficient account management, we will incorporate all the essential features to make your eWallet app a true success.

• Security: We understand that security is of utmost importance when it comes to eWallets, as they handle sensitive financial information. Rest assured, our developers will implement state-of-the-art encryption techniques and security protocols to safeguard user data and transactions. Your users can trust in the security measures we put in place to protect their valuable information.

• Integration: In addition to the fundamental features such as payment processing and account management, we offer the flexibility to integrate additional features into your eWallet app. Whether it’s loyalty programs to enhance customer retention, discounts and offers to attract new users, or social media integration to foster engagement, our team can seamlessly integrate these features to enhance the functionality and appeal of your app.

• Testing: We understand the importance of delivering a flawless user experience. Our meticulous testing process involves comprehensive testing of the eWallet app to identify and rectify any potential bugs or glitches. Through rigorous testing, we ensure that your app performs seamlessly across various devices and platforms, instilling confidence in your users and establishing your brand as reliable and trustworthy.

• Launch and Support: As your launch date approaches, we will guide you through the process of launching your eWallet app on the App Store and Google Play Store. Our team will ensure that your app complies with all necessary guidelines and regulations, making it readily available to your target audience. Additionally, we provide ongoing support and maintenance services to keep your app updated and running smoothly, ensuring that your users always have the best experience.

With iTechnolabs as your trusted partner, you can be confident that your eWallet app will be meticulously crafted, secure, and successful in meeting your business objectives.

With our expertise in eWallet mobile app development, you can be assured of a high-quality, user-friendly, and secure app that will help you achieve your business goals. Get in touch with us today to discuss your eWallet app development needs and take a step towards revolutionizing your business.  So, don’t wait any longer and contact us for a consultation today!

Some additional things you may want to consider when developing an eWallet mobile app include:

• Cross-platform compatibility: It’s important to ensure that your eWallet app works seamlessly on both Android and iOS devices, reaching a wider audience and increasing user engagement.
• Security measures: Given the sensitive nature of financial transactions, it’s crucial to implement robust security measures in your eWallet app. This includes features like two-factor authentication, biometric recognition, and encryption protocols to protect users’ personal information and prevent fraud.
• Integrations with other services: To enhance the user experience, consider integrating your eWallet app with other services such as loyalty programs, bill payment systems, and peer-to-peer money transfer options. This will make your app more convenient and versatile for users.
• Simple and intuitive design: The success of any mobile app lies in its usability. Ensure that your eWallet app has a simple and intuitive design that makes it easy for users to navigate and conduct transactions without any hassle.
• Push notifications: Implementing push notifications in your eWallet app can help keep users engaged by sending reminders, promotions, and updates about their account activity. This can also increase user retention and drive more usage of your app.
• Analytics: By incorporating analytics into your eWallet app, you can track user behavior, identify patterns, and gather valuable insights to improve the app’s performance and user experience.
• In-app customer support: Make it easy for users to get help when they encounter issues with your eWallet app by including in-app customer support options. This can include live chat, FAQs, or a dedicated help section within the app.

Conclusion 

In conclusion, developing an eWallet mobile app requires careful consideration and implementation of key features to ensure its success. By focusing on security, integrations, design, notifications, analytics, and customer support, you can create a robust and user-friendly app that meets the needs of modern consumers. Keep these top features in mind as you embark on your eWallet app development journey to stand out in the competitive digital payments market.  So why wait? Start working on your eWallet app today and provide a seamless, secure, and convenient payment solution to your users.  Keep in mind the key considerations discussed in this document to create an app that stands out from the rest and meets the needs of modern consumers.