An In-depth Guide for Planet Fitness App and Revenue Strategy

iTechnolabs-An In-depth Guide for Planet Fitness App and Revenue Strategy

Planet Fitness, recognized as one of the largest franchisors and operators of fitness centers in the United States, distinguishes itself with an extensive network of over 2,000 locations spanning across the nation. The brand prides itself on creating a welcoming and distinctive environment known as the “Judgement Free Zone,” where members can enjoy an inclusive experience. With a focus on affordability and a non-intimidating atmosphere, Planet Fitness aims to make individuals of all fitness levels feel at ease. In addition to traditional gym memberships, Planet Fitness offers an innovative app that enhances the overall member experience by providing extra features and convenience, ensuring members have access to a comprehensive suite of tools to support their fitness journey.

What is Planet Fitness?

Planet Fitness was founded in 1992 by brothers Michael and Marc Grondahl, who opened the first gym location in Dover, New Hampshire. The franchise has since grown exponentially over the years, with a headquarters now located in Hampton, New Hampshire. Planet Fitness prides itself on its affordable pricing structure, offering memberships at a low cost of just $10 per month for its basic membership tier, with additional benefits offered at higher tiers. With a focus on providing a comfortable and non-intimidating environment for individuals of all fitness levels, Planet Fitness has become a popular choice among gym-goers.

Must Read: A Complete Guide to Fitness App Development & Cost

Planet Fitness Revenue Breakdown

As of 2021, Planet Fitness has generated over $3 billion in revenue and continues to experience consistent growth year after year. The franchise generates its revenue through a combination of membership fees, merchandise sales, and franchise fees paid by owners operating under the Planet Fitness brand. In addition to these sources of income, Planet Fitness also earns revenue through partnerships with various companies that sponsor the franchise’s events and initiatives.

Hitting the Jackpot During the COVID-19 Outbreak

While many gyms and fitness centers struggled during the COVID-19 pandemic, Planet Fitness saw a surge in membership sign-ups. With more people looking for ways to stay active and maintain their physical health while staying safe at home, the franchise’s low-cost memberships and convenient app proved to be appealing options. In addition, Planet Fitness offered virtual workout classes through its app, providing members with a way to stay connected and active during the pandemic. As a result, Planet Fitness experienced a spike in revenue and membership numbers during the height of the pandemic.

Important Key Aspects of Planet Fitness App

The Planet Fitness app is a key aspect of the franchise’s success, offering features that appeal to members and keep them engaged in their fitness journey. Some notable features include:

  • Membership Tiers:  Planet Fitness offers two membership tiers – the basic $10 per month option and the Black Card membership for $22.99 per month. This tiered system allows members to choose a plan that best fits their needs and budget, making it more appealing to a wider range of individuals.
  • No Commitment Memberships: Unlike traditional gyms that often require long-term contracts, Planet Fitness offers a no-commitment membership model. This allows members to easily cancel or pause their membership at any time without incurring any fees, making it more convenient for those with busy and unpredictable schedules.
  • Judgment-Free Zone: Planet Fitness prides itself on creating a non-intimidating and judgment-free environment for its members. This welcoming atmosphere is particularly appealing to those who may be new to fitness or feel intimidated by traditional gym settings.
  • 24/7 Access: The Planet Fitness app allows members to access the gym 24/7, providing flexibility for those with varying schedules. This feature has become increasingly important during the pandemic as many individuals have had to adjust their routines and may need to workout at unconventional times.
  • Fitness Training:  Planet Fitness offers a variety of fitness training options for its members, including circuit training, free weights, and cardio machines. The app also includes instructional videos and workout plans designed by certified trainers to help members achieve their fitness goals.

How does Planet Fitness Work?

Planet Fitness operates on a simple and straightforward model. It distinguishes itself by providing its members with accessible and affordable gym facilities designed to accommodate individuals of all fitness levels. By prioritizing the creation of a welcoming environment, Planet Fitness strives to ensure that exercise is not only beneficial but also enjoyable and inclusive for everyone. Through its diverse range of amenities and programs, the fitness center actively promotes a healthy lifestyle and encourages individuals to embrace their wellness journey.

Fitness Centres, Franchise Requirements & Fees

Planet Fitness has over 2,000 locations nationwide and continues to expand globally. The franchise fee for opening a Planet Fitness gym is $20,000 USD. As the recognized fitness brand expands its reach, it seeks entrepreneurs who are passionate about health and wellness to become franchise owners. Franchisees benefit from ongoing support and guidance from the corporate team, as well as access to their own personalized business management app. This allows them to monitor and manage gym operations efficiently, maximizing profits and providing a seamless experience for members.

Targeting Non-Fitness Market Segments

In addition to catering to traditional gym-goers, Planet Fitness also targets non-fitness market segments by marketing itself as the “Judgement Free Zone.” By emphasizing a non-intimidating and welcoming environment, it seeks to attract individuals who may not have previously felt comfortable in a gym setting. This includes people of all ages, body types, and fitness levels. Inclusivity is a core value of Planet Fitness, and it actively works towards making exercise accessible to all.

Planet Fitness Mobile App

To enhance the overall gym experience, Planet Fitness has a mobile app that allows members to access various features such as workout tracking, class schedules, and exclusive discounts on fitness gear. The app also provides tips and resources for staying healthy and motivated outside of the gym. With its user-friendly interface and convenient features, the Planet Fitness mobile app encourages members to stay engaged with their wellness journey even outside of the gym.

Suggested: How to Create Your Workout Plan App for Your Fitness Center

Screening Businesses to Partner With

In addition to expanding its franchise network, Planet Fitness also partners with other businesses to reach a wider audience. These partnerships often include offering discounted memberships or sponsoring events and initiatives that promote health and wellness. However, the company carefully screens potential partners to ensure they align with its values and vision. This approach allows Planet Fitness to maintain its brand integrity while also increasing brand awareness among different demographics.

Planet Fitness Business Model and Revenue Streams

1.Franchise-based Model

One of the main revenue streams for Planet Fitness is its franchise-based business model. Franchisees pay an initial franchise fee and ongoing royalties to operate a Planet Fitness gym. In return, they receive support and resources from the company, including training programs, marketing materials, and access to the brand’s loyal customer base. This model allows Planet Fitness to rapidly expand its presence while also generating significant revenue.

2.Corporate-owned Stores

Aside from its franchise network, Planet Fitness also owns and operates some of its gyms. These corporate-owned stores serve as a testing ground for new initiatives and provide the company with more control over the customer experience. They also generate revenue through membership fees and in-store purchases.

3.Equipment-based Sales

In addition to its gym operations, Planet Fitness also generates revenue from selling branded equipment and merchandise. This includes fitness gear, supplements, and apparel that align with their brand image. These sales not only generate additional income but also serve as a form of advertising for the company.

Planet Fitness Business Model Canvas

To effectively showcase its business model in a visually engaging and succinct manner, Planet Fitness strategically utilizes the Business Model Canvas, a powerful tool that meticulously delineates crucial components of the company’s operations. This comprehensive framework encompasses customer segments, unique value propositions, diverse revenue streams, cost structure, key activities, strategic partnerships, resources, and more, providing a detailed map of the business landscape. By leveraging this methodical approach, Planet Fitness ensures a holistic understanding and alignment of its business strategy, laying a solid foundation for sustainable growth, market leadership, and continued success in the fitness industry.

How much does it cost to build a fitness application?

Building a fitness application can vary in cost depending on the features and complexity of the app. Factors such as design, development, testing, and maintenance all contribute to the final cost. On average, building a basic fitness app can range from $10,000 to $50,000. However, adding advanced features such as tracking capabilities or personalized workout plans can increase the cost to upwards of $100,000. It is important for companies like Planet Fitness to carefully consider the potential return on investment when investing in the development of a fitness application.  Additionally, ongoing maintenance and updates may also incur additional costs.

The cost of building a fitness application can be broken down into several key stages:

  • Conceptualization and Planning: The initial phase involves market research, identifying target audiences, and planning app features. During this stage, it’s critical to outline the app’s purpose, which can range from providing workout routines to tracking nutrition. This stage is relatively low in cost but demands substantial time and effort for strategic planning.
  • Design and User Experience: After planning, the next step is designing the user interface and experience. Costs can vary depending on the complexity of the app’s design, ranging from simple templates to custom, high-fidelity designs. For an engaging fitness app, this stage can cost between $5,000 and $20,000.
  • Development and Programming: This is the most resource-intensive phase where the actual coding of the app takes place. Depending on whether you’re developing for multiple platforms (iOS, Android) and the complexity of the app’s functions, prices can range from $30,000 to $100,000 or more.
  • Testing and Quality Assurance: Before launch, rigorous testing is necessary to ensure that there are no bugs and that the app is user-friendly. This could add an additional $5,000 to $10,000 to the development costs.
  • Deployment and Launch: Deploying the app to various app stores and managing the launch can incur costs for marketing and promotional activities to increase app visibility. This stage may cost from $2,000 to $20,000, depending on the scale of the launch.
  • Maintenance and Updates: Post-launch, the app will require regular updates, bug fixes, and possibly new features to retain users, which can cost around 15-20% of the initial development cost annually.

Also Check: Mobile App Development Cost

How can iTechnolabs help you to build a Planet fitness like app?

At iTechnolabs, we have a dedicated team of experienced professionals who can guide you through the entire process of building an app like Planet Fitness. Our expertise in planning, designing, and developing fitness apps ensures that your app is user-friendly, visually appealing, and highly functional.

We offer customized solutions to fit your specific budget and requirements. Our team uses the latest technologies and follows best practices to deliver high-quality, cost-effective solutions. We also provide regular maintenance and support services to ensure that your app stays up-to-date and performs seamlessly for your users.

  • Expertise in Fitness App Development: With a wealth of experience in the field, iTechnolabs excels in crafting top-notch fitness applications that are customized to meet the unique requirements of businesses, drawing inspiration from successful models like that of Planet Fitness.
  • User-Centric Design: Placing a strong emphasis on enhancing user experience, our designs are not only user-friendly but also designed to motivate users, fostering increased engagement and ensuring regular utilization of the application.
  • Customized Solutions: Our approach involves tailoring development strategies to address your specific needs, guaranteeing that your app not only meets but exceeds industry standards, making it a standout in the competitive market.
  • Latest Technology: Our dedicated developers are committed to staying at the forefront of technological advancements, ensuring that your application is built using state-of-the-art technologies for maximum performance, durability, and adaptability.
  • Affordable Pricing: At iTechnolabs, we believe in offering competitive pricing without compromising on the quality of our services, ensuring that you receive exceptional value for your investment.
  • Ongoing Support and Maintenance: Recognizing the significance of post-launch services, we provide consistent updates and support to address any issues promptly, ensuring that your application continues to operate seamlessly and efficiently.
  • Marketing and Promotion Assistance: In addition to our development services, our team also extends support in devising effective deployment and promotional strategies to enhance the visibility and success of your app in the market.

Are you looking for fitness app development services?

iTechnolabs-Are you looking for fitness app development services

At iTechnolabs, the development of your fitness app comes with the assurance of a suite of benefits tailored to meet the growing demands of the health and wellness industry. Our user-centric design philosophy ensures that your app resonates with your target audience, driving higher engagement and user retention rates. By offering customized solutions, we align our development strategy with your unique vision, creating an app that not only leads the market but also sustains growth through innovation. Our commitment to utilizing the latest technology means your app will be equipped with the most efficient and cutting-edge features, keeping it relevant and competitive. Moreover, our affordable pricing structure translates into a strategic investment that maximizes your ROI. Comprehensive ongoing support and maintenance fortify your app’s reliability, ensuring a seamless user experience. Lastly, our marketing and promotional assistance can significantly contribute to the visibility and popularity of your app, solidifying its presence in a crowded marketplace.

  • Customization for Client Needs: iTechnolabs offers tailor-made solutions, adapting the functionality and design of the app to fit the specific requirements and brand identity of the client, thereby enhancing user engagement and satisfaction.
  • Cutting-edge Technology: Leveraging the latest trends and technologies, iTechnolabs develops fitness apps that keep clients ahead of the curve in a rapidly evolving digital marketplace.
  • User-Centric Design: With a focus on the end-user, iTechnolabs ensures that the app interface is intuitive and user-friendly, promoting higher user retention and a positive user experience.
  • Affordable Pricing Structure: iTechnolabs provides competitive pricing without compromising on quality, making high-end fitness app development accessible and cost-effective for clients.
  • Ongoing Support and Maintenance: Post-launch, clients receive dedicated support and regular updates, assuring the app remains reliable and efficient to secure a seamless user experience.
  • Strategic Marketing Assistance: iTechnolabs doesn’t just build your app, they also aid in its market launch and promotion, improving app visibility and user acquisition in a competitive industry.
  • Enhanced Visibility and Success: With comprehensive promotional strategies, iTechnolabs helps to elevate the presence of the app in the market, contributing to its overall success.
  • Higher ROI: The combination of cutting-edge development, user-focused design, and strategic marketing ensures clients receive a substantial return on investment with iTechnolabs.

Check: How to Choose the Perfect Tech Stack to Build a Fitness App?


In conclusion, iTechnolabs goes above and beyond in its approach to fitness app development, providing clients with a comprehensive package that addresses their specific needs and goals. By leveraging technology, user-centric design, competitive pricing, ongoing support, strategic marketing assistance, and enhanced visibility and success strategies, iTechnolabs delivers high-quality apps that not only meet but exceed client expectations. With a focus on user retention and positive user experience, iTechnolabs helps clients achieve a higher ROI and establish a strong presence in the competitive fitness industry. So if you’re looking for a reliable and efficient partner for your fitness app development needs, iTechnolabs is the perfect choice.

Frequently Asked Questions(FAQs)

Q 1. What is the Planet Fitness app?

Planet Fitness app is a mobile application designed to help users track their fitness progress, access workout plans and nutrition information, connect with other members, and manage their membership at Planet Fitness gyms.

Q 2. What is a fitness app?

A fitness app is a mobile application designed to help users track their fitness progress, access workout plans and nutrition information, connect with others, and achieve their health and wellness goals.

Q 3. Who are the competitors of Planet Fitness?

Some of the competitors of Planet Fitness include other gym chains such as 24 Hour Fitness and Anytime Fitness, as well as fitness apps like MyFitnessPal and Fitbit.

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