Can one single factor like ‘website page speed’ make a difference to your conversion rate?
More than you’d have expected!
Yes, that’s the fact. As per the researchers, a two-second delay in page load time can increase the bounce rate by more than 100%. You see that you can nearly double the bounce rate with page load speed, which means meaning you could be losing an enormous amount of your potential customers.
The researchers also claim that over 40% of visitors who experience slow website speed would tell a friend or a family member.
To help you understand the effects of page load speed, we’ve created this blog with detailed information.
Negative Impact On User Experience
User experience is the most important factor for a website, aiming to attract more customers and then convert them successfully. Online shoppers hate long loading time. Over 73% of online website users will typically bounce as page load time passes the 3-second mark. It also results in leaving a negative impact on your customers. An extra second in loading time may result in a 16% decrease in customer satisfaction.
Slow Page Speed Negative Impact on Sales
In case you are not running speed tests regularly, you are likely losing tons and tons of potential customers on your website, which means you’re losing sales too. Since slow website page loading speed results in dissatisfied customers: 40% of them would likely talk poorly about their online shopping experiences. Over 80% of online visitors or buyers are less likely to buy again from the same website, which results in a huge loss to the sales and conversion rate.
Negative Impact on Your Online Visibility (SEO)
Google is quite strict about the user experience, which is why it has recently launched an update according to which the websites with slow loading pages have less SEO compatibility. This means the websites with slow loading pages find it hard to rank better on Search Engine Ranking Pages. Since Google gives more impact on user experience, website loading speed has been an important factor in allocating ranking to the websites across the world.
What is the ideal website load time?
When it comes to page loading time, many website owners remain clueless about the ideal time. As per Google, over 53% of mobile visitors leave a site that takes longer than 3 seconds to load. Ideally, the page load time should be no longer than 3-4 seconds. However, Google points out that the average time taken by mobile landing pages to fully load is in the 20 seconds. In case you are not sure about your website page loading speed, here are some free tools that you can use to check:
- Google PageSpeed Insights
- GT Metrix
- PingDom
If you own a website and aim to lead the business world with your amazing services pr products, a website with faster loading pages is all that you need to attract new visitors and keep them engaged for longer.
