How Much Does An App Like Pinterest Cost? A Complete Overview 2024


Pinterest is one of the most popular social media apps in the world, known for its visual bookmarking and sharing features. It allows users to discover, save, and organize ideas and inspiration on various topics such as fashion, food, home decor, travel, and more.

With over 478 million active users worldwide as of 2021, Pinterest has become a goldmine for businesses and marketers to reach out to potential customers. It also creates opportunities for entrepreneurs and investors to develop their own version of an app like Pinterest.

But before jumping into the development process, it is essential to understand the factors that influence the cost of creating an app like Pinterest.

What Is Pinterest?

Pinterest, founded in 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra, has become a widely popular mobile application and website. Available on both iOS and Android platforms, it offers a user-friendly interface that appeals to a diverse range of users. With the ability to create virtual pinboards, Pinterest provides a unique space for individuals to save and organize their ideas, images, articles, videos, and more.

These virtual pinboards, or “boards,” serve as a personal collection of inspiration, allowing users to curate content that aligns with their interests and preferences. From home renovations to recipe ideas, and from fashion inspiration to travel destinations, Pinterest offers a vast array of categories and topics to explore. With a simple yet visually appealing design, it’s easy to navigate through the platform and discover new ideas.

One of the key features of Pinterest is the ability to save and share “pins” with others. Whether it’s sharing a delicious recipe with a friend or saving an article for future reference, Pinterest allows users to effortlessly connect and exchange ideas. This collaborative aspect makes it a valuable tool for both personal and professional purposes.

In a world filled with information overload, Pinterest stands out as a curated space where users can find inspiration tailored to their individual tastes. It has become a go-to platform for those seeking creative ideas, practical tips, and visual inspiration. With its ever-growing community and vast collection of pins, Pinterest continues to evolve as a dynamic platform that empowers users to discover, collect, and share content in a visually appealing and intuitive way.

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Key Features Of An App Like Pinterest:

An app like Pinterest would include many of the same key features that make the platform so popular and successful. These features could include:

Create an Account/ Login:

Just like Pinterest, an app would require users to create an account or log in using their existing social media profiles. This allows for a personalized experience and enables users to save and share content.


The app would have a search bar that allows users to find specific pins or boards based on keywords or hashtags. This feature plays a crucial role in making the platform user-friendly and efficient.

Home Feed:

Similar to the Pinterest home feed, an app would have a personalized home feed that shows pins and boards from accounts users follow or engage with. This helps users discover new content based on their interests.


The app would allow users to create their own pins and boards, just like on Pinterest. This feature gives users the freedom to curate their content and showcase their creativity.

Save and share the PINs:

Users should be able to save and share pins they find interesting. This feature allows users to organize their saved content and share it with friends and followers.


An app like Pinterest would have a dashboard that shows statistics such as the number of followers, pins, and boards. This feature provides users with insights into their account’s performance.

Following Tab:

Similar to the Pinterest following tab, the app would have a section that shows pins and boards from accounts users follow. This feature allows users to keep up with the latest content from their favorite accounts.


Users should receive notifications for activities related to their account, such as new followers, likes, comments, and mentions. This feature helps users stay updated on their interactions with other accounts.

How Much Does The Pinterest App Cost To Develop?

Creating an app like Pinterest requires a significant investment of time and resources. The cost can range from $20,000 to over $200,000, depending on various factors such as the app’s features, design complexity, and development platform.

One of the essential considerations when estimating the cost of developing an app like Pinterest is the features. The more advanced and complex the features, the higher the development cost will be. Some of the features that are essential for a Pinterest-like app are:

Application Platform Selection:

 When it comes to app development, making the right platform choice is of utmost importance. Not only does it have the potential to significantly influence the time and cost involved, but it also plays a critical role in determining the success and reach of your app. Whether you decide to develop your app specifically for iOS or Android, each option comes with its own set of considerations and associated costs. On the other hand, opting for a cross-platform framework may offer the advantage of reaching a wider audience, but it’s important to note that it could also result in increased overall development costs. Therefore, taking the time to carefully evaluate the pros and cons of each platform is crucial for making an informed decision that aligns with your goals and budget.

Frontend and Backend App Development: 

The frontend and backend development is the most significant part of any app. The frontend is responsible for what users see and interact with, while the backend handles data storage and retrieval. Developing a visually appealing yet user-friendly interface that provides an intuitive experience requires skilled designers and developers, which can add to the overall cost.

Application complexity:

As mentioned earlier, the complexity of your app’s features is one of the biggest cost drivers. An app like Pinterest involves various functionalities such as user profiles, image and video uploads, search and discovery algorithms, social sharing options, and more. The more complex these features are, the longer it will take to develop them, leading to a higher development cost.

The team size: 

The number of people involved in the development process will also impact the overall cost. A small team with a few skilled developers and designers may be more affordable compared to a larger team with multiple roles such as project managers, quality assurance specialists, and more.

Location of App development agency: 

The cost of developing an app like Pinterest can also vary based on several factors, including the geographical location of the development agency. For example, hiring a US-based agency may be more expensive due to higher labor costs and overhead expenses. On the other hand, working with developers from Eastern Europe or Asia could potentially offer more cost-effective options without compromising quality. It is important to consider these factors when budgeting for app development to make an informed decision that aligns with your specific requirements and budget constraints.

Benefits of an app like Pinterest:

Despite the initial investment, an app like Pinterest can offer numerous benefits for businesses and users alike. For businesses, it provides a powerful platform to beautifully display their products or services, capturing the attention of potential customers and driving increased brand visibility. With the ability to create visually appealing pins and boards, businesses can effectively showcase their offerings to a wide audience, potentially leading to a boost in sales and revenue. Moreover, Pinterest offers a social sharing feature, allowing users to easily share and promote their favorite products, further increasing brand awareness and customer engagement. By leveraging the unique features of Pinterest, businesses can tap into a vast network of users who are actively seeking inspiration and discovery, creating valuable opportunities for growth and success.

  • User Engagement: An app like Pinterest, with its visually appealing and personalized content, entices users to immerse themselves in exploration and interaction. Its intuitive interface and curated recommendations keep users engaged for longer durations, fostering a sense of discovery and delight.
  • Social Sharing: Pinterest’s unique layout cultivates a sense of community and collaboration among users. By seamlessly facilitating content sharing and collaboration, Pinterest amplifies the reach and virality of shared content, creating a ripple effect of engagement and exposure.
  • E-commerce Integration: Pinterest goes a step further by seamlessly integrating e-commerce into its platform. By allowing businesses to directly link their products to posts, Pinterest simplifies the path to purchase for users. This effortless integration of shopping experiences enhances convenience and drives conversions, benefiting both users and businesses.
  • Marketing Insights: Beyond user engagement and e-commerce, Pinterest also offers businesses valuable insights into the latest trends, consumer behavior, and performance analytics. This data-driven approach empowers businesses to refine their marketing strategies, optimize campaigns, and deliver more relevant and impactful content to their target audience.
  • SEO Benefits: Pinterest’s impact extends beyond its user base and directly contributes to Search Engine Optimization (SEO). By leveraging Pinterest’s platform, brands can enhance their online visibility, improve search rankings, and drive organic traffic to their websites. This symbiotic relationship between Pinterest and SEO enhances brand discoverability and drives sustained growth.
  • Visual Search: One of Pinterest’s standout features is its powerful visual search technology. By harnessing the potential of artificial intelligence and machine learning, Pinterest enables users to find similar items or ideas simply by using an image. This innovative capability not only simplifies the search process but also enhances user experience by providing relevant and tailored recommendations.

With its comprehensive range of features and benefits, Pinterest stands out as a multifaceted platform that combines user engagement, social sharing, e-commerce integration, marketing insights, SEO benefits, and visual search capabilities. This holistic approach makes Pinterest a valuable tool for users and businesses alike, fostering a vibrant and dynamic ecosystem of discovery, inspiration, and growth.

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Comparison between best social media platforms

There are many social media platforms available today, each with their own unique features and strengths. When it comes to comparing the best of these platforms, Pinterest often stands out as a top contender for businesses looking to expand their online presence.

One of Pinterest’s main advantages is its focus on visual content. Unlike other social media platforms that primarily rely on text-based posts, Pinterest is all about images and videos. This visual-centric approach allows businesses to showcase their products or services in a highly engaging and captivating manner, making it an ideal platform for e-commerce integration.

  • Facebook: With over 2 billion active users, Facebook is a powerhouse in social media. It offers a range of advertising and promotional opportunities, along with powerful analytics tools. However, its content is largely text-based and it doesn’t prioritize visual content as much as Pinterest.
  • Instagram: Owned by Facebook, Instagram is a visual-focused platform like Pinterest. It’s popular among younger generations and its content is often more personal and lifestyle-oriented. It features photo and video posts, stories, and an e-commerce feature.
  • Twitter: Twitter is a microblogging platform where users can share short text updates called “tweets”. It’s a platform for real-time information and conversation, but it lacks the visual discovery and search capabilities of Pinterest.
  • LinkedIn: LinkedIn is a professional networking platform. It’s ideal for B2B businesses, job seekers, and recruiters. It lacks the casual, inspirational appeal and visual discovery features of Pinterest.
  • YouTube: YouTube is a video-sharing platform and it’s the second largest search engine after Google. It’s a great platform for businesses that rely heavily on video content, but it doesn’t offer the same kind of curated, visually-driven experience as Pinterest.

What kind of media apps will be famous in the future?

Some potential media apps that could become popular in the future are:

  • Augmented reality (AR) and virtual reality (VR) platforms: As technology continues to advance, AR and VR have the potential to revolutionize the way we consume media. These immersive experiences offer a new level of engagement for users, transporting them to virtual worlds where they can interact with digital elements in a more realistic and interactive way. From gaming to education, AR and VR have the power to completely transform industries and create unique experiences that were once unimaginable.
  • Live streaming platforms: Live streaming has been gaining popularity in recent years, and it’s likely to continue growing. Platforms like Twitch and Periscope allow users to stream live video content to their audiences, creating a sense of real-time connection and interaction. Whether it’s watching a live concert, participating in a Q&A session with a favorite influencer, or simply witnessing an event as it unfolds, live streaming brings people together and offers a shared experience that transcends physical boundaries.
  • AI-powered recommendation engines: As we generate more data through our online activity, AI-powered recommendation engines will become increasingly accurate and personalized. This could enhance the user experience on media apps by curating content based on individual interests and preferences in a more refined and tailored manner. From suggesting movies and TV shows based on viewing history to recommending books and music based on personal tastes, AI-powered recommendation engines have the potential to make our media consumption more enjoyable and efficient.
  • Social media platforms with a focus on niche communities: While popular social media apps like Facebook and Instagram cater to a broad audience, there is a growing trend towards more niche-focused social media platforms. These smaller communities offer a sense of belonging and connection for users with specific interests or passions. Whether it’s a platform dedicated to photography enthusiasts, fitness fanatics, or food lovers, these niche communities provide a space where like-minded individuals can come together, share their experiences, and engage in meaningful conversations. This trend highlights the importance of community-building and the desire for more personalized online interactions.

How can iTechnolabs help you to build an app like Pinterest?

At iTechnolabs, we have a team of experienced mobile app developers and designers who can help you build an app like Pinterest. Our expertise in creating high-quality, user-friendly apps makes us the perfect partner for your project.

We understand that every business has unique requirements and our team will work closely with you to understand your vision and goals for the app. We will then use our technical expertise to create a custom app solution that meets your specific needs.

Our team has experience in developing social media apps and we are well-versed in all the latest technologies and trends. We can help you incorporate features like content curation, personalized recommendations, and niche community building into your app.

  • Understanding your vision and goals: Our initial step is to comprehensively understand your vision for the app. From your target market and brand aesthetics to your business objectives and the desired user experience, we gather all necessary information to fully comprehend your goals.
  • Creating a tailored strategy and design: Based on your specific needs, we create a custom strategy and app design. Our seasoned designers and strategists ensure your app like Pinterest is not only visually appealing but also easy to navigate and user-friendly.
  • Developing key features: Taking into account the successful elements of Pinterest, we develop key features for your app, such as content curation, personalized recommendations, niche community building, and social sharing capabilities.
  • Utilizing latest technologies: Our developers are proficient in the latest technologies, ensuring your app will be cutting-edge and reliable. Whether it’s database management, user interface design, or cloud services, we have the technological knowledge to create an efficient and robust app.
  • Testing and deployment: Before the app’s launch, we perform rigorous testing to ensure its functionality and reliability. Once we’re confident in the app’s performance, we handle the deployment process, making your app available to your target users.
  • Providing ongoing support and updates: Post-launch, we offer continuous support and regular updates to keep your app running smoothly and to accommodate any changes in your business needs or market trends.

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Despite the apparent advantages of creating an app like Pinterest, the process also presents a few challenges that can impact the project’s success. Here are some potential hurdles:

  • Complexity of app architecture: Pinterest’s system is inherently complex, comprising multiple layers of functionality. Replicating this architecture requires careful planning, meticulous development, and a deep understanding of the intricate interconnections between various app components. It involves building a robust infrastructure that can handle the complexities of data processing, storage, and retrieval. Additionally, ensuring seamless interaction between these components demands thorough testing and optimization to guarantee a smooth user experience.
  • Ensuring user privacy: As users interact and share content on the platform, safeguarding their privacy becomes paramount. Implementing robust security measures involves not only encrypting sensitive user data but also establishing strict access controls and authentication protocols. It requires staying up to date with the latest security practices, regularly conducting security audits, and promptly addressing any vulnerabilities or breaches to protect user trust and maintain compliance with relevant regulations.
  • Creating personalized user experiences: One of Pinterest’s major selling points is its ability to offer highly personalized content recommendations tailored to each user’s preferences. Developing an intelligent recommendation algorithm goes beyond simply collecting and analyzing user data. It involves leveraging machine learning techniques to extract meaningful insights from vast amounts of data, understanding user behavior patterns, and accurately predicting their preferences. This requires a combination of advanced data analytics, algorithmic modeling, and continuous optimization to deliver relevant and engaging content to every user.
  • Maintaining app scalability: As your user base grows, the ability of your app to handle increased traffic and data becomes crucial. Building in scalability right from the outset involves designing a flexible and scalable architecture that can seamlessly handle spikes in user activity and accommodate future growth. It requires utilizing scalable cloud infrastructure, implementing efficient data management strategies, and optimizing performance to ensure a responsive and reliable user experience even under heavy loads.
  • Continuous app updates and bug fixes: Post-launch, the work doesn’t stop. Regular updates and bug fixes are necessary to keep the app up to date, secure, and reliable. This involves closely monitoring user feedback, identifying and addressing bugs and performance issues, and continuously improving the app’s features and functionality based on user needs and market trends. It requires a dedicated team of developers, quality assurance specialists, and product managers working in sync to deliver timely updates and ensure the app remains competitive and user-friendly.


In conclusion, building an app like Pinterest involves a significant investment of time, resources, and expertise. From ideation to launch and beyond, it requires a thorough understanding of your target audience, careful consideration of features and functionality, and continuous optimization to deliver a seamless user experience. However, with the right team and approach in place, creating an engaging and successful app like Pinterest is definitely achievable.

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