Last updated on July 17th, 2023
In the eCommerce world, people love new and innovative things. Over the time, we’ve seen shoppers to appreciate product images, faster checkout, same-day delivery, etc. Product videos are something that’s trending among online shoppers these days. These videos allow the potential buyers to have a detailed look at the product in a video format and save time on reading the description or other information. If you’ve launched an eCommerce website, but can’t see any growth in the sales, let’s discuss how implementing product videos can drive sales for your e-commerce business.
Here are some statistics that show why using product videos are important:
- 50% online shoppers fear that ‘my product won’t look the same when it arrives”.
- 33% of people prefer knowing about the products through a video.
- 69% of consumers believe that product videos best assist them in the final decision.
- 80% of shoppers believe that product videos give them more confidence.
- Product videos can increase conversions by 80%.
- 83% of online businesses say product videos provide good returns on investment.
Undoubtedly, integrating product videos to your online shopping website can be a great support to grow sales and drive more revenue. If you still have doubts, then let’s know the benefits that the product videos can offer to e-commerce business owners.
Great ROI
Every business seeks Return over Investments and 83% of store owners state that using product videos provides a good return on investment. You don’t need to use only the perfect videos to gain the benefits.
Videos Build Trust
Trust is the foundation of conversions and sales. With product videos on your website, customers get more confidence in making the final decision and on the quality of the product they’re buying. This encourages more sales and long-term relationships.
Google Loves Videos
Product videos not just give a better understanding of the product to the users, but also offer longer exposure and trust on the search engines that your site has good content. With product videos, you’re 53 times more likely to show up first on Google.
Video Appeals to Mobile Users
We’re living in the mobile world where over 2.8 billion people are using a smartphone. Over 90% of consumers watch videos on their mobile devices. With product videos embedded, your video audience keeps getting bigger and bigger.
Videos can explain everything
The best part about product videos is that potential users can easily know everything about the products even without wasting time on reading the description. Simply click on the video and you’re all set to go.
Final words
Product videos are becoming more and important these days, allowing global e-commerce brands to get a better hold on the online sales and potential buyers without even implementing custom marketing strategies.
