How To Build An App Like ASOS?

iTechnolabs-How To Build An App Like ASOS

In recent years, the fashion industry has undergone a remarkable transformation, propelled by a significant shift towards online shopping. This evolution has been fueled by the rise of e-commerce giants like ASOS, fundamentally altering the landscape of how consumers engage in the purchase of clothing and accessories. The unparalleled convenience and seamless experience of shopping from the confines of one’s home have become not just a trend but a fundamental aspect of modern consumer behavior. As a result, a multitude of businesses are delving into the realm of developing their own ecommerce platforms to tap into the expanding online market, drawing inspiration from the triumphs of established platforms such as ASOS. This digital revolution continues to reshape the fashion industry, setting the stage for innovative strategies and heightened competition in the ever-evolving online retail space.

What is ASOS?

ASOS, known as ‘As Seen on Screen’, is a renowned British online fashion and cosmetic retailer established in 2000. It has evolved into a global e-commerce giant, boasting over 850 brands alongside its exclusive line of clothing and accessories. Catering to a vast customer base of more than 20 million active users worldwide, ASOS offers a personalized shopping journey with trendy, affordable fashion choices. Its success is attributed to its commitment to fast fashion, making it the ultimate go-to for fashion enthusiasts seeking the latest trends and styles.

Introduction of SHEIN – A popular App Like ASOS

One of ASOS’s strongest competitors in the online fashion market is SHEIN, an app-based retailer that has gained immense popularity in recent years. Founded in 2008, SHEIN offers a wide range of affordable apparel, accessories, and beauty products for women, men, and children. Largely known for its trendy and budget-friendly clothing options, it has quickly amassed a loyal customer base of over 100 million active users globally. With its user-friendly interface and efficient supply chain, SHEIN has become a preferred destination for fashionistas seeking pocket-friendly fashion choices.

Also Read: How To Develop An App Like Shein? Tips, Features, and Cost

Market Stats To Look At

  • The global online fashion market is projected to reach USD 872 billion by 2023, growing at a CAGR of 10.6% from 2018.
  • ASOS reports a yearly revenue of approximately GBP 3.26 billion, with a customer base that has surpassed 20 million active users.
  • SHEIN has seen an explosive growth in its user base, with over 100 million active users worldwide, and reports suggest its yearly revenue is quickly approaching that of ASOS.
  • E-commerce penetration in the fashion industry is expected to climb from 15.5% in 2020 to over 23% by 2025.
  • Social media influence continues to significantly impact online shopping behavior, with platforms like Instagram and TikTok driving fashion trends and purchasing decisions.

Top 10 Popular Apps Like ASOS

Rank App Name Unique Selling Points
1. SHEIN Trendy, budget-friendly apparel; extensive variety for all ages
2. Zara Fast-fashion from Spain; chic designs with a European flair
3. H&M Affordable fashion with eco-conscious options
4. Fashion Nova Celebrity-endorsed trends and inclusive sizing
5. Forever 21   Wide range of styles with great discounts and deals
6. Boohoo Up-to-the-minute trends at low costs
7. PrettyLittleThing Bold and provocative styles; frequent sales
8. Missguided Empowering fashion for young women; body positivity
9. Uniqlo Minimalist, functional apparel with innovative fabric technology
10. Mango High-quality, timeless pieces with a Mediterranean touch

Must Have Features of ASOS App

1. User-Friendly Interface:

The ASOS app truly stands out in the realm of online shopping platforms with its clean, intuitive interface that provides a seamless and enjoyable experience for users. Navigating through a diverse range of fashion choices has never been easier, thanks to the app’s modern and sleek design. From clear menus to efficient filters, ASOS empowers users to effortlessly refine their search and uncover the ideal items to elevate their style game to new heights. The user-friendly nature of the app makes fashion exploration a delightful journey filled with endless possibilities and curated recommendations tailored to each individual’s unique taste and preferences. With ASOS, shopping becomes not just a task but a personalized and exciting adventure in the world of fashion and style.

2. Personalized Recommendations:

As mentioned above, ASOS offers a tailored shopping experience to its users by providing personalized recommendations based on their browsing and purchase history. This feature enables the app to understand each individual’s style preferences and suggest items that align with their taste and interests. Moreover, ASOS also offers trend alerts and curated collections that cater to current fashion trends, making it easier for users to stay on top of the latest fashion movements and elevate their wardrobes accordingly.

3. Wishlist Functionality:

ASOS understands the power of a wishlist and has integrated this feature into its app to make shopping more convenient and efficient for users. By allowing users to save items they love in their wishlists, ASOS not only enables them to keep track of their desired products but also notifies them when these items are on sale or low in stock. This feature adds an element of excitement and anticipation to shopping on ASOS, as users can save their dream items and wait for them to go on sale before making a purchase.

4. Real-Time Inventory Updates:

One of the most frustrating aspects of online shopping is finding out that your desired item is out of stock after going through the entire browsing and selection process. However, with ASOS, users can rest assured that their selected items are available in real-time. The app’s inventory updates constantly, ensuring that users have access to the latest information on product availability. This feature not only saves time but also reduces the chances of disappointment and allows for a smoother shopping experience.

5. Secure Payment Options:

ASOS takes the security of its users’ personal and financial information seriously. The app offers various secure payment options, including credit/debit cards, PayPal, and Klarna, to ensure that users’ transactions are safe and protected. Moreover, ASOS also offers a “pay later” option through Klarna for eligible orders, allowing users to try on items before paying for them. This feature adds to the convenience factor and gives users peace of mind when making purchases on ASOS.

6. Efficient Search and Filters:

ASOS understands that users don’t have all day to browse through endless product pages. That’s why the app offers efficient search and filter options, making it easier for users to find exactly what they’re looking for in a matter of seconds. With filters for size, color, price range, and more, users can quickly narrow down their search results and find their desired items without any hassle.

7. Virtual Try-On Features:

ASOS goes above and beyond in providing a seamless shopping experience by offering virtual try-on options for certain items. Users can use their phone’s camera to see how an item would look on them before making a purchase, eliminating the uncertainty of buying clothes online. This feature not only improves user satisfaction but also helps reduce return rates.

8. Order Tracking and Notifications:

Once an order is placed, ASOS keeps users updated every step of the way with real-time notifications. Users can track their orders and receive updates on when their package will be delivered. This feature adds to the overall convenience and transparency of shopping on ASOS.

9. Social Media Integration:

ASOS recognizes the significant impact of social media and strategically incorporates a variety of platforms into its app. This integration enables users to seamlessly share their latest buys on social media, fostering a sense of community and facilitating the exchange of fashion ideas and inspiration among its users.

10. Customer Reviews and Ratings:

ASOS prioritizes the opinions of its customers by offering them the opportunity to share reviews and ratings on the products they purchase. This interactive feature not only serves as a platform for customers to express their thoughts but also plays a crucial role in shaping the shopping experiences of fellow users. By facilitating this exchange of feedback, ASOS not only gains valuable insights for continuous improvement but also fosters a community where shoppers can make informed decisions based on authentic experiences shared by others.

Read More: How To Create An Online Shopping Apps Like Shopee

8 Steps To Build An App Like ASOS

1. Define Your Vision:

Before setting out on the journey of developing an application, it is vital to meticulously outline a well-defined and comprehensive vision of your objectives. This involves not only pinpointing your target demographic but also gaining a profound understanding of their needs, preferences, and behaviors. Additionally, it is crucial to establish clear and measurable goals for your application to guarantee its success and efficacy in meeting user expectations. Taking the time to delve into these aspects will pave the way for a more strategic and successful app development process.

2. Market Research:

Conducting thorough market research is a fundamental step in developing an app like ASOS. This involves studying the current landscape of online retail, identifying key competitors, and analyzing their strengths and weaknesses. By gaining insights into the industry, you can identify opportunities for innovation and differentiation, ensuring that your app stands out from the rest.

3. Choose the Right Development Team:

Creating an app like ASOS entails assembling a highly skilled and experienced team consisting of talented developers, creative designers, and meticulous testers who collaborate seamlessly to breathe life into the vision. It is imperative to carefully select team members who not only demonstrate exceptional technical proficiency but also embody the passion and unwavering dedication necessary to meticulously craft a truly remarkable and successful application that resonates with users on a profound level.

4. Design the User Interface (UI) and User Experience (UX):

The user interface (UI) and user experience (UX) play pivotal roles in determining an app’s success. A visually appealing and intuitive UI, coupled with a user-friendly design, can engage users and elevate their experience when interacting with the app. Collaborating closely with designers is crucial to establish a seamless and coherent design language that not only reflects your brand identity but also connects with your specific target audience, ensuring a memorable and impactful user journey.

5. Develop Core Features:

To create an app like ASOS, it is essential to prioritize which features are critical for the primary functionality of the app. These core features could include product browsing and filtering options, user account creation and management, payment processing, and order tracking capabilities. By developing these core features effectively, you can ensure that your app meets its intended purpose while also providing a seamless and efficient user experience.

6. Implement Advanced Features:

After establishing the core features, you can consider implementing advanced features to enhance your app’s functionality and user experience. These could include personalized recommendations based on user preferences, social media integration for easier login and sharing options, push notifications for timely updates, and augmented reality or virtual try-on capabilities. These advanced features can set your app apart from competitors and elevate it to the next level.

7. Test Rigorously:

Before launching your app, it is crucial to conduct thorough testing to ensure its functionality and user experience. This includes both technical testing to identify any bugs or glitches and usability testing to gather feedback from real users. By addressing any issues before launch, you can ensure a seamless and enjoyable experience for your users. Additionally, performance testing can help optimize the app’s speed and responsiveness, while compatibility testing ensures it works across various devices and platforms. Incorporating security testing is also vital to protect user data and maintain trust. Remember, a well-tested app leads to happier users and better app success in the long run.

8. Launch and Market:

Once your app is ready, it’s time to launch it on the desired platform(s) and start marketing it to potential users. Ensure that all necessary steps are taken for a successful launch, such as creating eye-catching visuals and informative descriptions, optimizing keywords for searchability, and setting an effective pricing strategy. Utilize social media and other digital marketing tactics to reach your target audience and encourage them to download your app. Additionally, consider reaching out to influencers or partnering with other businesses to increase visibility and attract more users.

How Much Does It Cost to Build An App Like ASOS?

1. Simple App:

A simple e-commerce app like ASOS can cost anywhere from $5,000 to $40,000 depending on the complexity and features you want to include. This type of app typically includes basic functions like product listings, shopping cart, and payment options.

2. Average App:

An average e-commerce app with additional features such as user accounts, push notifications, and in-app messaging can cost between $40,000 to $70,000. This type of app requires more development time and expertise.

3. Complex App:

A sophisticated e-commerce application with cutting-edge features such as augmented reality (AR) and virtual reality (VR) technology for immersive shopping experiences, personalized product recommendations tailored to individual preferences, and seamless integration with social media platforms can have a price tag exceeding $100,000. The development of such an app involves intricate coding, innovative design, and the expertise of developers skilled in these advanced technologies.

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How Much Does It Cost To Maintain An App Like ASOS?

App maintenance is a crucial aspect of ensuring that your e-commerce application remains functional, secure, and up-to-date. For an app like ASOS, maintenance costs can range from 15% to 20% of the original development cost annually. This means if your app cost $100,000 to develop, you can expect to spend approximately $15,000 to $20,000 each year on maintenance. These costs cover updates to comply with new operating system releases, bug fixes, performance enhancements, and the addition of new features to keep the app competitive and meet user demands.

How can iTechnolabs help you to Build An App Like ASOS?

At iTechnolabs, our dedicated team of experienced developers combines their expertise and knowledge to craft exceptional e-commerce applications akin to ASOS. By consistently staying abreast of the latest technologies and market trends, we ensure the development of a cutting-edge app that not only meets but exceeds your business objectives.

Our comprehensive app development services encompass every aspect, from meticulous UI/UX design to seamless front-end and back-end development, rigorous quality assurance, and ongoing maintenance support. Collaborating closely with our clients, we delve deep into their unique requirements, tailoring a bespoke solution that perfectly aligns with their budget and timeline, ensuring a successful digital journey together.

  • Experienced Development Team: iTechnolabs is home to a highly experienced team of developers who are not only skilled in the latest technologies but also dedicated to ensuring that your app is crafted with precision and innovation, adhering to the highest standards of quality.
  • Customized Solutions: Recognizing the diverse needs of every business, we go the extra mile to personalize our development approach, meticulously aligning it with your specific requirements and aspirations, thereby guaranteeing a tailored solution that perfectly fits your unique business model.
  • End-to-End Services: From the inception of the UI/UX design to the intricate details of front-end and back-end development, and culminating in a thorough quality assurance process, our holistic range of services is designed to shepherd your app seamlessly from its conceptualization stage to a successful deployment in the market.
  • Ongoing Support and Maintenance: In addition to the initial development phase, we extend our commitment to you by providing continuous support and maintenance services, ensuring that your app not only stays up-to-date with the evolving technological landscape but also functions flawlessly to meet your users’ needs effectively.
  • Market Competitiveness: Our team remains at the vanguard of industry trends and innovations, meticulously researching and incorporating cutting-edge solutions into your app, thereby positioning it not just to meet but to surpass prevailing market standards and user expectations, setting you apart from the competition.
  • Budget-Friendly Solutions: Despite the premium quality of our services, our solutions are crafted to be not only cost-effective but also optimized for value, guaranteeing that your investment yields the maximum benefits in terms of performance, user experience, and market competitiveness.

Are you planning to build an app like ASOS?

iTechnolabs-Are you planning to build an app like ASOS

Choosing iTechnolabs for developing an app like ASOS offers a multitude of benefits primed for businesses aiming to carve a niche in the e-commerce or fashion tech space. Our expertise ensures not just an app, but an integrated platform that aligns with contemporary shopping behaviors and expectations. Utilizing advanced analytics and AI, we tailor the shopping experience to individual user preferences, dramatically enhancing customer satisfaction and retention rates. Furthermore, our commitment to incorporating the latest in security technology guarantees that user data and transactions are protected, fostering trust and loyalty among your clientele. Coupled with our market insight, your ASOS-like app will not only captivate but also retain a global audience, amplifying its success and profitability.

  • Enhanced User Experience: iTechnolabs prioritizes the creation of a seamless and intuitive user interface, ensuring that your ASOS-like app delivers an unmatched shopping experience that is both enjoyable and efficient.
  • Tailored Shopping Journeys: Leveraging AI and advanced analytics, iTechnolabs crafts personalized shopping experiences, suggesting products based on the user’s preferences and past behavior, which significantly boosts engagement and conversion rates.
  • Scalable Architectures: The technical solutions devised by iTechnolabs are inherently scalable, accommodating the growing user base and inventory without compromising on speed or functionality, thus future-proofing your application.
  • Robust Security Measures: Understanding the importance of trust in e-commerce, iTechnolabs integrates state-of-the-art security protocols to safeguard user data and transactions, enhancing user confidence and loyalty.
  • Continuous Innovation: With a keen eye on emerging trends and technologies, iTechnolabs ensures your app remains at the forefront of the fashion tech industry, continuously evolving to meet and exceed customer and market demands.
  • Cost-Efficiency: iTechnolabs’ approach balances high-quality, advanced features with cost-effectiveness, ensuring that your investment is both prudent and potent, achieving maximum returns in terms of user satisfaction and market penetration.

Important: Top 10 Best Shopping Apps to Explore


With iTechnolabs as your partner, you can be confident in the success and profitability of your ASOS-like app. By prioritizing user experience, leveraging AI and advanced analytics, creating scalable architectures, implementing robust security measures, continuously innovating, and balancing cost-efficiency, iTechnolabs sets your app up for global success.  iTechnolabs’ expertise in the fashion tech industry and commitment to client satisfaction make them the ideal choice for bringing your personalized shopping experience to life.


1. How Much Does It Cost To Build An App Like ASOS?

The cost of developing an application similar to ASOS can fluctuate based on factors such as the intricacy of features and technologies utilized. iTechnolabs adopts a strategy that harmonizes sophisticated functionalities with cost efficiency, guaranteeing that your investment is not only judicious but also impactful. Feel free to reach out to us for a customized quote tailored to meet your individualized needs and preferences.

2. How Long Does It Take To Build An App Like ASOS?

The time needed to develop an application similar to ASOS can vary based on factors such as the project’s scope and complexity. Leveraging our expertise in creating fashion technology applications, we are able to offer a detailed timeline estimate tailored to your project requirements during the preliminary discussions. This personalized approach ensures that we align our development process with your specific needs and goals, guaranteeing a successful outcome for your project.

3. What Are The Benefits To Build An App Like ASOS?

Creating an app similar to ASOS offers a myriad of advantages. It can significantly boost market reach, enhance user contentment, and elevate profitability. Collaborating with iTechnolabs guarantees the integration of cutting-edge features and technologies, aligning your app with the expectations of modern fashion-forward shoppers. This strategic partnership ensures that your app remains competitive and appeals to the tech-savvy consumer base in the fashion industry.

4. Why Should You Choose Us To Build An App Like ASOS?

iTechnolabs has a proven track record of successfully delivering fashion technology solutions that exceed clients’ expectations. Our team consists of highly skilled and experienced professionals who are dedicated to providing top-notch services and support throughout the development process. We prioritize communication, transparency, and collaboration to ensure that we meet your project goals effectively. By choosing iTechnolabs, you can trust that your app will be developed with the latest technologies, adhere to industry standards, and deliver an exceptional user experience.  Moreover, our agile development process ensures timely delivery and cost-effectiveness, making us the ideal partner for building an app like ASOS.  So why wait? Contact us today and let’s bring your fashion technology idea to life!

5. How Can You Monetize An App Like ASOS?

There are various ways to monetize an app like ASOS, such as:

  • In-app purchases: Offer users the option to purchase premium features, exclusive collections, or discounts through in-app purchases.
  • Subscription model: Implement a subscription-based model where users pay a recurring fee for access to exclusive content, personalized styling services, or early access to sales and promotions.
  • Advertisement: Collaborate with fashion brands and retailers to display targeted ads on your app, generating revenue through ad clicks or impressions.
  • Affiliate marketing: Partner with fashion influencers, bloggers, or social media personalities to promote products featured on your app and earn a commission for each sale generated through their unique referral links.
  • Data monetization: Collect user data (with their consent) and use it to analyze consumer behavior, trends, and preferences. This information can be valuable to fashion brands and retailers who are looking to target a specific audience.
  • White-labeling: Offer your app as a white-label product to other fashion businesses seeking an online platform for selling their products. You can charge a fee for the licensing of your app.
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