How to Choose the Right Pricing Strategy For Your Mobile App Project?

Last updated on April 26th, 2023

Currently, mobile app development is growing at its fastest rate ever. App development has seen an exponential rise due to the increased use of smartphones and easy access to the internet. Every time we look at our phones, our eyes are glued to them. Mobile phones were only used for calls and texts in the past, but with time, mobile phones have evolved into much more than that. This article will discuss choosing the right mobile app pricing strategy since this is a crucial and labor-intensive step in the Mobile App Project. The app development process for start-ups revolves around a slightly different concept from a large-scale enterprise.

Choose the Right Pricing Strategy For Your Mobile App Project

Digitalization should not overlook the pricing strategy when launching the mobile app. Let’s talk about a few simple questions before discussing the strategy in more detail.

Why Do We Need a Pricing Strategy?

Depending on how you intend to monetize your mobile app, you may use different strategies or models. Price strategy helps you to rank higher on the app store and earn more money with your app. A good pricing strategy determines your app’s success. Any mobile app development firm with a team that can provide you with a clear picture of all the aspects of the pricing strategy, along with pros and cons, may assist you if you are unable to decide on the pricing strategy yourself.

Pricing Strategies and Statistics For Mobile Apps

You need to become familiar with app monetizing strategies before finalizing any strategy for your mobile app.

Pricing strategies for mobile apps fall into four categories:

1. Free
2. Freemium
3. Paid
4. Paymium

 The following types will be covered in detail:

• Free

Almost all free apps can be downloaded from the App Store for free, where advertisements are their primary source of income. Companies that create free apps extend their product or service offerings. Apps aimed at retaining customers, communicating with them, providing customer service, and other things like that are free. 

• Freemium

While these apps can be downloaded for free, their features and functionality will be limited. In-app purchases have been added to apps by companies, allowing them to charge for additional features. Customers can unlock more features and speed up their game play by paying more for the app. Therefore, the app becomes more valuable. 

• Paid

In other words, the app is free to download, but users do need to pay once before using it. Since the increase in free and freemium apps, these apps have lost popularity over the past few years. The most common pricing strategy involves purchasing the app for one time. As per the experts of well-known companies that develop mobile apps for businesses, this is not the most effective strategy. However, there are still some apps that are still priced in a paid manner. 

• Paidmium

Paid apps include options to unlock additional features by paying more. Ferium models are those in which users are asked to pay for apps and have the option of paying for additional features. Paidmium remains an underutilized pricing strategy, but it can open up new revenue streams. It may be profitable to make music apps, social networking apps, and navigation apps paidmium. Although this pricing strategy requires giving customers reasons for making purchases, it can generate ongoing revenue.

Pricing strategies for mobile apps: what works and what doesn’t

In addition to several factors, pricing for mobile application development is also affected by several other factors. You can choose from one or more of the following pricing strategies within your mobile app. 

• Psychology and human behavior

When it comes to pricing, human psychology plays a crucial role. 

Technology is advancing rapidly, and consumers are keeping up. As the scope of advancements expands, it is influenced by the growing consumerism. Consumers today are well-read, well informed, and striving to make thoughtful decisions every time.  

With so many alternatives in the market for every product, how can you guarantee customers will buy your product? 

To put it simply, your product’s perceived value must exceed its price. 

When customers don’t have a reference point, to begin with, tapping into this market segment becomes that much easier.

As humans, we tend to compare alternatives and weigh the pros and cons before deciding. 

Consequently, it would help if you considered other products available in the market when determining your mobile application development pricing strategy, characterized your value proposition, and ensured you offer a better value than your competitors. 

• The market’s willingness to pay

Pricing mobile applications should be determined by what the market will bear. To find out how the market responds to your product at a different price level, you will have to test your product. 

A recurring revenue stream is a feature of an application, and startups need app developers who can tap into new functionality and regularly update their apps to remain competitive. Therefore, the recurring revenue model must be viewed holistically, and not worry about the per price point. 

In most cases, mobile app developers offer products for free to attract a large user base and monetize through advertisements. When you are going to provide an upgraded pr]

[oduct for a specific price, you will have already reduced the perceived value of the product and, therefore will not be able to sell it for more. 

To get the most from your product, you should test it at different price levels and see how the market responds to it.

• Build a product that users will love

Products should be built with the intention of addressing user concerns and solving their problems. You can easily determine a price for something users want when you build it. Your app will be more valuable if it has a stellar design and a delightful user journey.

The price of an app must be determined by figuring out the app development costs, which are determined by factors such as the cost of the app itself, the value it offers, and the money required to market it. 

When opting for a penetrative pricing model, a sound understanding of current market trends and the rollout of new features is vital. 

• Analyze the market and the competition

Using market-driven pricing for mobile applications is a great way to arrive at the best price point. By analyzing your user base and studying the competitive landscape, you can identify the gaps where your competitors do not. 

An advantage in the market could include pricing your app relatively lower than your competitors.

In deciding the right price, it is important to understand the market demand for a product and look at it from the customer’s perspective. 

In order to achieve success, you have to establish early what makes your product unique and what value your competitors expect from your app. 

• Developing a robust marketing strategy

Social media’s power and reach are expanding every day in today’s fast-paced world. A strong digital marketing strategy is more important in such a scenario than your pricing strategy. In order to acquire users as efficiently as possible, it is crucial to keep up with current market trends and develop a marketing strategy. Rolling out enhancements in every quarter is an effective strategy for retaining users in the long run.

Use social media to gain initial traction for your business and to create buzz. Take a holistic view of things instead of getting hung up on the top of the funnel. Rich content on social media is essential to make your app stand out to a large audience and generating a large number of downloads.

• Cost-effectiveness

You should also offer affordable prices for your app in addition to providing the desired functionality. Offering your customers value for a reasonable price is only fair. 

As a result of the low cost of making apps, penetration pricing strategies allow businesses to attract new customers. Due to the fact that it uses behavioral psychology to attract customers, it is considered a classic strategy. It is also important to consider the sustainability of your business when pricing your digital products.

• Make sure your product meets the expectations of your target market

The importance of realizing early on that one size does not fit all is crucial. Every individual’s experience is unique. You will be able to take advantage of new opportunities for app development for startups. 

Consider alternative revenue generating models and be unconventional in your thinking. 

It’s possible that someone would find value in the vast amount of data generated by your app. Doctors and researchers can use a large amount of data generated by healthcare apps.

• Paid vs free

A couple of factors, including the number of users required, affect whether an app should be free or paid for. A free service is the best choice if you want to gather a lot of users at once.

Users expect more functionality and features when they pay for an app. A new enhancement certainly isn’t something they like to pay for every time. In addition, you should ensure that in-app purchases provide sufficient value to the customers.

Are you Still confused about cost estimation for Building Mobile app?

In order to establish yourself on the market, it is wise to take cues from what the competition is doing. If your niche offers free apps offering similar functionality, you can’t choose a paid pricing model. Users may be willing to pay more for your app if it offers advanced functionality or offers a unique proposition not offered by similar apps.