The fashion industry has always been one of the world’s most evolving and competitive industries. What is in trend now may become a thing of the past in the next year. It is essential to stay updated with the latest trends.
According to a study by eMarketer, sales in the eCommerce retail department will witness double-digit growth in the year 2023. The sales curve will continue to grow upward, surpassing $7.385 trillion next year.
Fast fashion brands come out with new collections every month, thus creating immense competition in the fashion industry. If you deal with eCommerce businesses, it is vital to keep up with the ever-changing trends while ensuring the users have a positive experience on your website.
Take this piece as your ultimate guide to Improve Your Fashion Ecommerce Website and build a formidable business.
Why do you need to Improve Your Fashion Ecommerce Website?
The retail sector is a consumer-driven sector. Consumer experience is of utmost importance to building profits in the long run. How does one know what keeps the consumer coming back? The answer is simple- extensive research and noticing the patterns. These two tricks will help you tremendously if you wish to Improve Your Fashion Ecommerce Website.
Going by the research of Invesp, If free delivery is offered, 80% of customers are more inclined to make a buy. Furthermore, 64% of customers are more likely to make a purchase if an ecommerce store offers services such as free returns and exchanges.
Online consumers come with great expectations from ecommerce stores. They prefer a customized shopping experience every time they visit the website. One easy way to convert potential customers into dedicated users is by simplifying the transaction process.
People like to shop online because it saves their time and energy. There is no need to wait in long queues at the store. Everything is just a click away. The immense variety that online stores offer adds to the experience. A better website manifests into better sales. Building a great ecommerce retail website pays off in the long run.
Millennials and Gen z are devoted believers in online reviews. They highly value the opinions of their close ones and will visit the website once it is raved about. An excellent functioning website with extraordinary visuals and graphics will result in a great user experience.
Covid-19 affected the eCommerce sector hugely, with a spike of 37 percent more consumers visiting online sites. Since the outbreak, people have switched from physical stores to online stores. Updating the retail website will help land more customers over the time.
Related Article: Why is Magento Best For Ecommerce Website Development?
15 Ways to Improve Your Fashion Ecommerce Website
1. Flawless Site Navigation
Any website must have simple navigation since it motivates users to take action quickly. Additionally, it makes it easier for people to navigate directly to any page on your website. The homepage of your website should be designed in a way that attracts maximum traffic.
It should be an extension of what your website offers. It should also have necessary elements, such as a menu where the user can easily access all the products.
2. Loading Speed
Google has made website speed a ranking factor. It is directly proportional to the user experience. In addition to having an adverse effect on SEO, slow page speeds annoy visitors, who may leave their shopping carts empty.
Some proven ways to increase website speed are by compressing the images and including the correct file format. Use CDN or Content Delivery Network to keep your static files. They can be retrieved from their respective locations when the user wants to access them.
3. Reviews and Feedback
People listen to people. A lot of ecommerce websites, such as Amazon, leverage this feature. They are aware of the fact that a customer prefers a review of the product before purchasing it.
Make a separate section for reviews and feedback for the customers to see. It will also be a great tool for analyzing the growth and quality of your business.
4. Improving the product image and details
A person visiting your website cannot touch or feel the product’s texture. This barrier can be effectively overcome by optimizing the product image. Include high-quality pictures of your product from different angles to give them a vivid idea of the item. Include the zoomed version for better understanding.
Give them as much information as possible on the page containing your product so they can decide quickly whether or not to buy it.
Furthermore, to present the goods, create thorough product descriptions, and shoot product images and videos from various perspectives.
5. Upselling products
Time is the most valuable commodity in the world. Save your customer’s time by upselling products. For instance, if a customer is interested in buying a pair of jeans, show the footwear that goes along with it. Display several looks containing that product. The “Shop the Look” feature is highly popular in the fashion eCommerce world.
6. Services like free shipping
People are willing to spend money on goods but shy away when shipping costs are involved. They are more likely to leave their carts. For this, you may provide free delivery, which makes it easier for your clients to shop.
Free delivery will improve the user experience but will also assist you in boosting e-commerce sales and earnings by giving them an advantage over your rivals.
Customers share sensitive financial and private information, such as their credit/debit card details, on e-commerce sites. Gift them peace of mind by securing your website from information breaches.
You can relax the customer by installing SSL certificates for your website. Update your website regularly and use security plugins wherever necessary. Make sure to execute security audits to ensure everything is safe and secure. Your customer’s safety should be your top priority.
8. Virtual Reality
A lot of ecommerce websites are implementing augmented reality and virtual reality features on their websites and apps. These features enable the customer to have an unforgettable experience on your website. They can clearly understand how the outfit will look on them using the “virtual trial room” feature.
Fashion businesses may employ augmented or virtual reality to provide customers with a more realistic and immersive experience to make better purchasing decisions.
9. Pay later option
End-of-the-month expenditure can become much more relaxing for your customers. Just inga ‘Pay Later option’ or ‘Buy Now and Pay Later’ Feature is getting a lot of love from customers. In this feature, they get to purchase an item of their liking by paying just a part of the total amount. They can pay for the full amount of the product in installments in the future.
This feature is immensely popular among younger generations (Gen Z and Millennials).
10. Add Blogs
Publishing blogs is a great way to build customer interaction. Ensure you have quality information on your website since it will build your reputation. Content is king, as they say. Great quality content that is relevant to your product will drive immense traffic to your website.
Blogging works equally well for both new, booming businesses and established ones. It is an underrated tool for Improve Your Fashion Ecommerce Website.
11. Artificial Intelligence
This is a great time to utilize artificial intelligence for your eCommerce fashion website. AI gives a more personalized feel to the entire user experience.
Customers have become so accustomed to personalized features that they tend to get annoyed if they feel they are being deprived of them.
Adding features such as “You may also like” or Others have viewed this’ can generate a lot of traffic for your site.
12. Video graphics
We tend to gravitate towards anything that pleases the eyes and captures our senses. Using video graphics on your website is a great way to convert potential customers into regular ones. It is a creative way to flaunt your product.
13. Google generated Listings
By typing internet keywords, a customer can see your website on the first page of the google search. Google’s SERPS will display sponsored marketing listings at the top (search engine results). The product photos, title, price, and a lot more will be included in this advertising.
14. Live Chat
Live chat features improve the communication between your customer and your website. Getting real-time solutions to queries results in a better user experience.
This may look simple, but it adds a touch of care to the website. It can potentially convert mere visitors into regular customers.
15. Automated emails
By generating and sending automated emails in bulk to your customer base about the products left in their cart or new arrivals, you create a sense of belonging. Customers are constantly informed about their actions on your website.
Related Article: Why Shopify is Better than Wix for Building an eCommerce Website
Do You Want to Improve Your Fashion eCommerce Website with iTechnolabs?
The world can turn upside down, but the fashion industry will not budge. It is one of those industries that are too deeply rooted in us to be left behind. Fashion ecommerce is booming and will continue to experience immense growth in the next decade. To stay one step ahead of the competition, make a conscious effort to Improve Your Fashion Ecommerce Website.
iTechnolabs is here to help build websites, apps, and games that operate on both the Web and smartphones. Get in touch now and build a state-of-the-art website.