Published on December 27th, 2024
It goes without saying — mobile app development has experienced major success over the past few years. The exponential rise of mobile users has encouraged organizations to emphasize on launching applications that deliver frictionless user experiences. So, to stay relevant and stand out in the market with an exceptional mobile app, businesses nowadays leverage AI to go hand-in-hand with the latest trends.
Artificial Intelligence (AI) paves the way for a number of mobile applications to stand out, be it voice assistance, automation, video editing, generating content, face recognition, and whatnot. This ever-evolving technology fuels custom mobile app development by integrating advanced capabilities that aptly meet the needs of modern users.
However, since AI is still a new technology, it requires expertise and abundant knowledge to get the most of it. From designing and development to boosting user experience, artificial intelligence influences how we interact with mobile apps.
This blog highlights how AI impacts the world of mobile app development and explores its top benefits. But first, let’s understand AI’s role in custom mobile app development.
AI’s Role Mobile App Development?
Artificial intelligence is the technical blend of advanced technologies, such as NLP, machine learning, and computer vision. They are used throughout various stages of mobile app development like conceptualization, designing, and development. This helps developers achieve top-rated and effective app solutions that are not possible with existing or outdated technologies.
With AI/ML technologies, developers can offer custom mobile apps equipped with the latest functionalities and intelligent features to adapt with the user’s dynamic needs. These features also help them to integrate effectively with emerging technologies, such as Internet of Things, AR/VR, blockchain, and more.
Present AI Trends in Custom Mobile App Development
As mentioned before, Artificial Intelligence is a new, complex technology with next-gen features. It provides developers and businesses with the opportunity to create world-class apps that align expertly with users’ intent and requirements.
Nowadays, many SMBs and start-ups integrate artificial intelligence in mobile app development to build innovative solutions, enhancing overall user experience and driving success. Check out these latest stats and find out how rapidly organizations and businesses are implementing AI in mobile app development market:
- As per Gartner’s report, about 37% of businesses have already integrated artificial intelligence into their daily tasks. This percentage is expected to increase by 270% in the future.
- According to Statista, the AI market across the world is projected to reach $126 billion by 2025.
- The Servion Global Solutions’ survey observes that around 95% of customer interaction will be handled by artificial intelligence.
Also Read: A Complete Guide about Mobile App Development Architecture
Mobile App Development Redefined with AI
Artificial Intelligence empowers businesses and developers to build smarter, more efficient, and user-oriented mobile app solutions with the following features:
Natural Language Processing (NLP)
With Natural Language Processing (NLP), AI allows applications to comprehend human language in the form of audio or text and generate desired results. This feature is commonly used in customer service, product searching, translation, and more.
Moreover, various education and e-Learning apps leverage NLP. It enables various capabilities of AI that can be used for text classification, speech recognition, auto-correct, sentiment analysis, etc.
Machine Learning (ML)
Machine Learning (ML) is a pivotal part of AI. It allows analysts to make informed decisions and predict results based on the collected data. Furthermore, in the context of mobile app development, machine learning is used in multiple aspects, such as user analysis, fraud detection, and to figure out areas of improvement in a system.
Computer Vision
With features like computer vision, apps can interpret things around them by analyzing visuals. It’s similar to how we recognize faces and everything else in the surrounding. For instance, face recognition for unlocking your mobile phone, Google’s reverse image search, classification of colors or patterns in an image, and more.
Chatbots
AI-powered chatbots are pretty popular among modern businesses. These chatbots come with excellent conversational features and work 24/7 to resolve customers’ queries and perform difficult tasks within a few seconds. They are capable of imitating human input and respond accordingly. Some other important applications of these chatbots include customer service, data collection, and in-depth data analysis.
Predictive Analytics
With AI-powered predictive analytics, mobile apps can predict user’s preferences and behavior. This feature allows access to user’s past records and helps businesses develop applications that provide personalized recommendations, enhance user engagement, and maximize performance. At iTechnoLabs, we develop AI-driven mobile apps that can suggest and forecast as to what’s the next step the end user can take.
Top 5 Benefits of Artificial Intelligence in Mobile App Development
As businesses continue to adopt AI in developing their mobile apps, the technology has opened a myriad of possibilities for them to stand out in the market. This integration allows users to do time-consuming, sophisticated seconds within a few clicks. Here are some key advantages of implementing AI in your next business app:
Understand User’s Behavior Patterns
Understanding your customers behavior and needs is imperative for any business to create an effective marketing strategy. Integrating AI into your mobile app offers companies just that. It helps in fetching useful data based on the user’s past records and learning more about their interests.
By combining natural language processing and machine learning, businesses can learn about the user’s gender, location, demographic, and preferences and provide them with recommendations in a more tailored way.
For instance, the OTT platforms use complex AI algorithms to understand the users’ preferences and recommend them options based on their searches.
Interactive User Interface
Nowadays, users just love applications with conversational user interfaces and interactive features. Apps like Siri, Alexa, and Google Assistance among others provide human-like conversation experiences through voice assistants. This feature works by using natural language processing to analyze the voice commands given to them by the user.
More and more companies are focusing on implementing voice assistants in their apps to help users complete tasks without using their hands.
Predictive Intelligence
Predictive intelligence has a number of benefits for businesses. With the help of AI’s machine learning technology, organizations can analyze a vast amount of data, recognize user behavior and patterns within a few minutes. It doesn’t end there. The AI-powered app also anticipates the user’s search habits, provides comprehensive business insight, and recommends relevant products and services with the help of the collected data.
Enhanced Search Options
Search feature is one of the important elements that contribute toward user engagement. Whatever users want to explore or purchase, they use a search feature to get the most relevant results. Therefore, many companies use artificial intelligence in mobile apps to correct misspelled words and deliver faster, more convenient, and more accurate search experiences.
Moreover, many mobile apps support voice and visual searches for personalized results, predictive search, and content-aware queries using NLP.
Top-Notch Security
In today’s digital environment, securing confidential data and building trust among users are the biggest challenges businesses face. To establish that integrity, companies develop apps that have advanced AI/ML-powered features like biometrics, face recognition, gesture control, and voice recognition to secure sensitive information.
Moreover, to protect accounts, users can set-up multi-factor authentication within the app to prevent identity theft or data breach. These cutting-edge features strengthen the data security, preventing hacking and cyber attacks.
Read More: Benefits of Progressive Web App for Businesses
Future of AI in Mobile App Development
With the increasing demand of AI-driven mobile apps with state-of-the-art features, it’s safe to say that the future of artificial intelligence is bright in web and mobile app development. AI and ML have changed the way users interact with an app. Here are some future predictions for AI in custom mobile app development:
Upgraded Machine Learning Models
In future mobile apps, more complex machine learning models can be seen. These models will handle more extensive datasets and predict more accurate outcomes. Furthermore, they will greatly impact the interaction between users and mobile apps to offer personalized recommendations, help in decision making, and incorporate smarter automation. For instance, data breach and fraud detection in financial apps will become highly secured with enhanced functionality.
Enhanced Natural Language Process
With improvements in AI’s natural processing language, apps will be more capable of understanding human behavior and interpreting their language effectively. In future, other NLP models like voice assistants, chatbots, and multilingual support will also work more efficiently and provide human-like responses skillfully.
Improved Computer Vision
In upcoming years, computer vision will undergo an exponential growth as well. It will allow mobile apps to seamlessly process visuals (images, pictures, videos, etc.) in real time. Many cutting edge technologies like biometrics, face recognition, AR/VR, and object detection will become more capable.
For instance, mobile apps equipped with augmented reality, will give a smooth shopping experience to customers. It will allow users to try products virtually for a more personalized shopping experience. Another example of this futuristic technology is that the healthcare apps will be able to diagnose patients using computer vision.
Final Thoughts
Undoubtedly, artificial intelligence is one of the most powerful, innovative, and sophisticated technologies that, when implemented in mobile apps, can give revolutionizing results. AI provides a plethora of advanced features that allow mobile applications to do groundbreaking things. Using AI in mobile app development not only benefits businesses but also developers to build next-level mobile apps.
Therefore, if you are looking to build your new business app featuring some of the hottest AI trends, you must hire mobile app developers from a well-recognized IT company like us. iTechnoLabs takes pride in successfully building mobile apps that not only help you meet business goals and drive growth but also understand your customers efficiently. Our team is always ready to help you with a free consultation.
