Crafting a Virtual Jewelry Shopping App Development [Features + Cost]

Last updated on February 14th, 2024

As technology continues to evolve, virtual shopping experiences have become more prevalent in different industries. The jewelry industry is no exception, as more and more people prefer to shop for jewelry online rather than going to physical stores.

This has led to the rise of virtual jewelry shopping apps that allow customers to browse and purchase jewelry from the comfort of their own homes. If you are a jewelry business owner looking to expand your reach and cater to the growing demand for virtual shopping, developing a virtual jewelry shopping app is the perfect solution.

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Types of Jewellery Shopping Mobile App

1. Branded Apps

Branded apps are developed by specific jewelry brands to showcase and sell their products. These apps offer a personalized shopping experience for customers, as they can browse through the brand’s entire collection and get exclusive deals and offers.

2. Marketplace Apps

Marketplace apps serve as a platform for multiple jewelry brands to sell their products. They offer a wider range of options for customers and allow small businesses to have an online presence without investing in developing their own app.

3. Customization Apps

Customization apps allow customers to design their own jewelry by choosing the type of metal, gemstones, and engravings. This creates a unique shopping experience and allows customers to have a more personal connection with their purchases.

4. Second-hand or Vintage Jewelry Apps

Second-hand or vintage jewelry apps cater to customers who prefer buying pre-owned or rare pieces of jewelry. These apps offer a curated collection of second-hand or vintage jewelry from different sellers, making it easier for customers to find what they are looking for.

5. Educational Jewelry Apps

Educational jewelry apps provide information about different types of jewelry, their history, and the process of making them. These apps are a great way to educate customers and build trust in your brand.

6. Subscription or Rental Services Apps

Subscription or rental services apps allow customers to rent jewelry for special occasions or for a monthly fee. This allows customers to try out different pieces of jewelry without having to commit to buying them.

7. Augmented Reality (AR) Based Jewelry Apps

AR-based jewelry apps use augmented reality technology to enable customers to try on jewelry virtually. This eliminates the need for physical stores and allows customers to see how a piece of jewelry would look on them before making a purchase.

8. Local Storefronts Apps

Local storefronts apps feature small, local jewelry businesses and allow customers to support their community by buying from them. These apps also provide a platform for small businesses to showcase their unique designs and reach a wider audience.

9. Auction Apps

Auction apps offer a platform for customers to bid on rare and unique jewelry pieces, making the buying experience more exciting. These apps also allow sellers to reach a bigger market and potentially get higher prices for their items.

10. Ethically Sourced Jewelry Apps

Ethically sourced jewelry apps highlight businesses that use sustainable and ethical practices in their production process. This allows customers to make conscious decisions when buying jewelry and support businesses that prioritize social and environmental responsibility.

11. Jewelry Maintenance and Care Apps

Jewelry maintenance and care apps provide customers with tips and tricks on how to properly clean and store their jewelry to keep it in top condition. These apps also offer services such as repairs and resizing, making it convenient for customers to take care of their jewelry.

12. Jewellery Catalog App

A jewelry catalog app is a digital version of a traditional paper catalog, featuring the latest collections and designs from various brands. These apps allow customers to browse through a wide range of jewelry options and make purchases directly from the app.

13. Virtual Styling Apps

Virtual styling apps use technology to help customers match their jewelry with their outfits. These apps offer personalized recommendations based on the customer’s style and preferences, making it easier to create a cohesive look.

Why Invest in Developing a Jewellery App or Online Store?

Developing a jewelry app or online store offers several benefits for both customers and businesses. Here are some reasons why investing in such platforms can be beneficial:

1. Massive Market Growth: According to a report by McKinsey & Company, the global jewelry market is expected to grow at an annual rate of 5-6% by 2020. With the rise in popularity of online shopping, having an app or online store can help businesses tap into this rapidly growing market.
2. Stable Investment: Jewelry has always been considered a stable and lucrative investment. By developing an app or online store, businesses can make their products easily accessible to customers all over the world, increasing their chances of making sales.
3. Evolving Buying Behavior: Millennials, who make up a significant portion of the jewelry market, prefer shopping online compared to traditional methods. Developing an app or online store can cater to this changing buying behavior and attract more customers.
4. Market Dominance by Real Jewelry: According to a report by Forbes, the demand for real jewelry is on the rise, with customers looking for unique and high-quality pieces. An app or online store can showcase these products effectively and attract customers who are willing to invest in good quality jewelry.
5. Asia-Pacific Market Potential: According to a report by Research and Markets, the Asia-Pacific region is expected to overtake North America as the world’s largest jewelry market by 2025. Having an app or online store can help businesses reach this rapidly growing market.

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Monetization Opportunities Offered by Jewellery eCommerce app

Sales Commission

An app or online store can provide businesses with the opportunity to earn sales commission by partnering with other jewelry brands and selling their products through their platform. This allows for a wider selection of products, increasing the chances of making more sales.

In-app Advertisements

An app can also generate revenue through in-app advertisements. Businesses can partner with other brands to display their ads within the app, targeting potential customers and earning money for each click or view. This advertising model provides a win-win situation, as it not only allows businesses to reach their target audience more effectively but also gives users access to relevant and personalized content. By strategically placing ads that align with the app’s purpose and user interests, businesses can maximize their revenue while providing a seamless and engaging experience for app users.

Manufacturing Profit

In addition to partnering with other brands, an app or online store can also serve as a platform for businesses to sell their own handmade or custom-made jewelry. This eliminates the need for third-party retailers and allows businesses to earn a higher profit margin on their products.

Premium Membership

Businesses can offer a premium membership option to their app users, providing them with exclusive access to limited edition or personalized jewelry collections, discounts, and other perks. This not only generates revenue but also creates a loyal customer base that is willing to pay for exclusive benefits.

Popular Mobile Apps for Jewellery Shopping

With the rapid growth of e-commerce, there has been a proliferation of mobile applications dedicated exclusively to jewelry shopping. These innovative apps offer a seamless and intuitive platform for individuals to explore and acquire a wide array of exquisite jewelry pieces. Whether it’s a stunning diamond necklace or a delicate gemstone ring, these apps provide a comprehensive and personalized shopping experience, allowing users to browse through an extensive collection, compare prices, read reviews, and make informed purchase decisions. The convenience and accessibility offered by these apps have revolutionized the way people shop for jewelry, making it easier than ever before to find that perfect piece to adorn oneself or to gift to a loved one.

Attributes of a successful online jewelry app

Photography and videography

High-quality images and videos play a vital role in capturing the intricate details and exquisite beauty of jewelry pieces. From the sparkling diamonds to the intricate patterns, every aspect needs to be showcased in its full glory. Therefore, a successful online jewelry app must go beyond ordinary visuals and strive for visually appealing and professional photography and videography that truly mesmerizes customers. By immersing potential buyers in the captivating world of jewelry, the app can ignite their desire and create an unforgettable shopping experience.

Purity Certification and product details

One of the biggest concerns for customers when shopping for jewelry online is the authenticity and purity of the product. A successful app must address these concerns by providing detailed information about each piece, including its certification and purity details. This not only instills trust in the customer but also helps them make an informed decision while purchasing. The app must also have a return policy in place to ensure customer satisfaction and guarantee the authenticity of their products.

Personalization options

Jewelry is an intensely personal item, and customers often look for ways to make it truly unique. A successful online jewelry app should offer various personalization options such as engraving, custom sizing, or choosing different gemstones or metals for a particular design. This not only adds value to the product but also allows customers to create something that is truly one-of-a-kind and holds a special meaning for them.

Lifetime Exchange and Buyback policies

Jewelry is often considered as an investment, and customers may want to upgrade or exchange their pieces in the future. A successful online jewelry app must have a lifetime exchange and buyback policy in place to cater to such needs. This not only adds value to the product but also provides customers with peace of mind knowing that they can always upgrade or sell their jewelry if needed.

Free shipping and insurance

Since jewelry is a high-value item, customers may have concerns about shipping and insurance. A successful online jewelry app should offer free shipping within the country as well as insurance for the product during transit. This not only makes the shopping experience more convenient but also ensures that the customer’s investment is protected in case of any unforeseen circumstances.

Provide jewelry assistant

Buying jewelry can be overwhelming, especially for first-time buyers. A successful online jewelry app should provide a virtual jewelry assistant that can help customers make informed decisions. This could include features such as personalized recommendations based on their style and budget, live chat support with experts, or virtual try-on options to see how the piece would look on them.

Offer jewelry customization

Every person has their unique style and preferences when it comes to jewelry. A successful online jewelry app should offer customization options that allow customers to personalize their pieces according to their liking. This could include choosing the type of metal, gemstones, engravings, or even creating a completely new design from scratch.

Offer try and buy facility

One of the biggest concerns for customers when buying jewelry online is not being able to physically try on the piece before purchase. To address this issue, a successful online jewelry app should offer a “try and buy” facility where customers can order multiple pieces and only pay for the ones they want to keep after trying them on at home.

Provide Jewelry guide and education

Jewelry is not just a fashion accessory, but it also holds cultural and sentimental value. A successful online jewelry app should provide educational resources such as blogs, articles, or videos that can help customers understand the history, craftsmanship, and significance of different types of jewelry. This not only adds value to their purchase but also enhances their overall shopping experience.

Custom and personalized packaging

The packaging of a piece of jewelry can significantly impact the overall shopping experience for customers. A successful online jewelry app should offer custom and personalized packaging options that make customers feel special and add a personal touch to their purchase. This could include gift wrapping, handwritten notes, or even special packaging for occasions like birthdays or anniversaries.

Display live market rates

For jewelry pieces that have gemstones or precious metals, it is essential to display live market rates on the online app. This not only helps customers make an informed decision but also adds transparency and credibility to the brand. Additionally, displaying market rates can attract potential buyers who are looking for investment pieces.

100% Return policy

No matter how detailed the product descriptions and images are, there is always a chance that customers may not be satisfied with their purchase. A successful online jewelry app should have a 100% return policy in place to ensure customer satisfaction and build trust with potential buyers. This should include easy returns, refunds, or exchanges without any additional cost or hassle for the customers.

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Benefits of Developing Jewelry Shopping Mobile App

With the rapid growth of technology and e-commerce, developing a jewelry shopping mobile app has become essential for jewelers. Here are some of the benefits that come with having an online jewelry app:

1. Global Reach  and Increased Sales

Having an online app not only allows jewelers to reach a global audience but also breaks the limitations imposed by physical stores. By embracing the digital realm, jewelers can tap into new markets and expand their customer base, leading to a significant increase in sales. With the ability to showcase their unique designs and collections to a wider audience, jewelers can capture the attention and interest of customers from all corners of the world, creating endless opportunities for growth and success.

2. Personalized Experiences

A well-designed jewelry shopping app can provide customers with a personalized and seamless shopping experience. This includes features such as saved searches, wishlists, and personalized recommendations based on their browsing history, making the jewelry purchasing process more convenient and enjoyable for customers.

3. Sales and Inventory management 

By having all their inventory listed on the app, jewelers can easily manage and track their sales and inventory levels. This eliminates the need for manual tracking systems and reduces the risk of human errors. With real-time updates on stock levels, jewelers can ensure that popular items are restocked in a timely manner, preventing potential loss of sales.

4. Competitive Edge 

In today’s fast-paced digital world, having a mobile app for jewelry shopping can give jewelers a competitive edge. It allows them to stay ahead of their competitors and stand out in the market by offering unique features and experiences that make their customers’ shopping journey more convenient and enjoyable.

5. Better Money Management 

With a jewelry shopping app, customers can easily make purchases with just a few taps on their mobile devices. This not only saves time for both the jeweler and the customer but also reduces the need for cash transactions. Online payments are more secure and easier to track, making it a better option for financial management.

General Features in a Jewellery Shopping App

User Panel Features:

• User Registration and Login
• Search and Filter Jewelry Items
• Wishlist for saving favorite items
• Order Tracking and History
• Multiple Payment Options

Jewellery Retailer Panel Features:

• Inventory Management
• Real-time Stock Updates
• Sales Tracking and Analytics
• Customer Relationship Management (CRM)
• Promotion and Discount Management

Admin Panel Features:

• Dashboard with Key Performance Indicators (KPIs)
• User and Retailer Management
• Payment Tracking and Revenue Reports
• App Performance Monitoring

Advanced features to include in a jewelry shopping app

1. Social login or sign up

Integrating social media login or sign up options in the app can make it easier for users to create an account and access the app quickly. This also allows for easy sharing of products on social media platforms, increasing brand visibility and potential sales.

2. Chatbot support

Incorporating a chatbot feature in the app can provide users with instant assistance and support for any queries or concerns they may have. This not only enhances the user experience but also improves customer satisfaction and loyalty.

3. Push Notification

Sending push notifications to users can help in promoting new products, sales or discounts, and other important updates. This feature also helps to keep the app at the forefront of the user’s mind and encourages them to make a purchase.

4. Smart search and recommendations

Implementing smart search functionality with filters can help users easily find the products they are looking for. Additionally, using data analytics and algorithms to suggest related or complementary items based on the user’s browsing history or wishlist can personalized their shopping experience.

5. In-App camera feature

Allowing users to use their phone’s camera within the app can give them a better idea of how a piece of jewellery would look on them. This feature can also be used for virtual try-on, enhancing the user experience and making it easier for them to make purchasing decisions.

6. Effective CRM System

Having a customer relationship management (CRM) system in place can help the app to track and manage customer interactions, providing insights that can be used to improve customer satisfaction and retention. It also allows for targeted marketing campaigns and personalized promotions.

7. Efficient Content Management System

A content management system (CMS) can help streamline the process of uploading and managing product information, making it easier to update and organize inventory. This also ensures that users have accurate and up-to-date information about products, prices, and availability.

8. Multiple Payment Options

Offering a variety of payment options such as credit cards, debit cards, e-wallets, and cash on delivery can cater to the preferences of different users. This feature also helps to build trust with customers by providing secure and convenient payment methods.

9. Multilingual & Currency support

To cater to a global audience, the app should offer multilingual support and display prices in various currencies. This can help attract and accommodate customers from different regions, making the app more inclusive.

10. Loyalty Programs

Implementing loyalty programs can incentivize customers to make repeat purchases and engage with the app. This can also help build a loyal customer base by offering rewards, discounts, and exclusive offers.

11. Real-time dashboards and analytics

Utilizing real-time dashboards and analytics can provide valuable insights into customer behavior and help identify trends. This data can be used to make informed business decisions, improve marketing strategies, and enhance the overall shopping experience for customers.

12. PIM Integration

Integrating a product information management (PIM) system can improve the accuracy and consistency of product data across all channels. This not only helps to maintain brand integrity but also enhances the user experience by providing reliable and detailed product information.

13. Marketing and promotion tools

Having built-in marketing and promotion tools can help businesses reach a wider audience and increase sales. These tools could include email marketing, social media integrations, and targeted advertising options.

14. Tax Management

To comply with tax regulations, the app should have robust tax management capabilities. This can include automatically calculating and applying taxes based on customer location, as well as generating reports for tax filing purposes.

15. Order Management Integration

Integrating an order management system can streamline the fulfillment process, reducing errors and increasing efficiency. This could include features such as inventory management, shipment tracking, and order status updates for customers.

16. Consider offering PWA along with the app

Progressive Web Apps (PWA) allow for a seamless and fast shopping experience on mobile devices, without the need for downloading a separate app. By offering both a native app and PWA option, businesses can cater to different customer preferences and provide an enhanced user experience.

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Cost to develop an online jewelry shopping app

The cost to develop an online jewelry shopping app can vary depending on various factors such as the complexity of features, platform (iOS or Android), and developer rates. On average, it can range from $25,000 to $100,000. However, this cost may increase if there are additional customizations or integrations required. It is important to carefully consider budget and prioritize essential features during the development process.  Additionally, ongoing maintenance and updates should also be factored into the overall cost of developing an app. Businesses can also consider outsourcing development to reduce costs, but it is important to thoroughly research and choose a reliable and experienced development team.

Estimated Cost Breakdown for Online Jewelry Shopping App Development

• Project Planning and Research

• Initial consultation, market analysis, and technical planning can range from $2,000 to $5,000.

• UI/UX Design

• Designing user interfaces and user experiences tailored to jewelry shopping may cost between $4,000 to $10,000.

• Platform-Specific Development (iOS/Android)

• Building an app for one platform can range from $10,000 to $50,000, while developing for both platforms can potentially double the cost.

• Backend Development and Database Management

• Setting up servers, database management, and ensuring security measures typically range from $5,000 to $20,000.

• Integration of E-commerce Features

• Incorporating payment gateways, inventory management, and other e-commerce functionalities may add $5,000 to $15,000 to the development cost.

• Quality Assurance and Testing

• Testing the app for bugs and performance issues may cost from $3,000 to $10,000, depending on the complexity.

• Deployment and Launch

• The process of making the app live on the app stores costs approximately $1,000 to $3,000.

• Maintenance and Updates

• Ongoing maintenance, server costs, and updates is an annual cost, which may be around 20% of the initial development cost.

• Marketing and Promotion

• Marketing strategies such as app store optimization, advertising, etc., may require an additional budget that can start from $5,000 and vary greatly depending on the scale.

How can iTechnolabs help you to build a jewelry app?

iTechnolabs is a professional app development company that specializes in building high-quality and customized mobile applications for businesses. With our team of experienced developers, designers, and project managers, we can help you bring your jewelry app idea to life.

Our process begins with thorough project planning and extensive research to understand your target market and competition. From there, we work closely with you to create a unique and user-friendly app design that aligns with your brand and business goals. We also offer backend development services, including database management and security measures, to ensure your app runs smoothly and securely.

• Customization: At iTechnolabs, we understand the importance of reflecting your brand’s uniqueness through your jewelry app. Our team goes the extra mile to personalize the app, incorporating features that cater specifically to your business needs. Whether it’s customizing the color scheme, adding unique functionalities, or designing a tailored user interface, we ensure that your app stands out from the competition.
• Expert Team: When you choose iTechnolabs, you gain access to a pool of talented professionals who bring their technical expertise and creative thinking to every project. Our team members are experienced in developing jewelry apps and understand the intricate details that make them successful. With their passion for innovation and commitment to excellence, they will work diligently to bring your vision to life.
• Market Analysis: Staying ahead of the curve is crucial in the ever-evolving jewelry industry. That’s why we conduct a thorough analysis of current market trends and competitor strategies. By understanding what works and what doesn’t, we can tailor your jewelry app to meet the demands of your target audience. Our market analysis allows us to identify opportunities for growth and ensure that your app remains competitive in the dynamic marketplace.
• Seamless User Experience: We believe that a great user experience is the key to keeping users engaged with your jewelry app. Our team focuses on UI/UX design, ensuring that every aspect of the app delivers a smooth and intuitive experience. From easy navigation to visually appealing layouts, we pay attention to the smallest details to create an app that users will love to interact with.
• Robust Backend: Behind every successful app is a robust backend infrastructure. Our team of experienced developers ensures that your jewelry app’s backend is solid and reliable. We optimize performance and scalability, so your app can handle a growing user base without any glitches. With our expertise in backend development, you can trust that your app will run smoothly and efficiently.
• Enhanced Security: At iTechnolabs, we take the security of your app and your customers’ information seriously. We implement industry-leading measures to protect your data from unauthorized access and potential threats. From encryption protocols to secure authentication mechanisms, we prioritize the safety and privacy of your app’s users.
• Continuous Support: Launching your jewelry app is just the beginning of our partnership. At iTechnolabs, we provide ongoing support and updates to ensure that your app remains competitive and secure. Whether it’s fixing bugs, implementing new features, or adapting to emerging technologies, we are committed to helping your app thrive in the ever-changing digital landscape.

Are you planning to build a jewelry shopping app?

By choosing iTechnolabs for your jewelry app development, you’re investing in more than just software; you’re elevating the entire customer experience. We not only provide an attractive and user-friendly interface but also ensure that the app is backed by a powerful, efficient engine. The enhanced security protocols we implement are not merely features, they’re assurances to your users that their personal information is protected with the utmost care. In a market where trust is as precious as the jewels you’re selling, iTechnolabs positions your app to build that confidence. Furthermore, our commitment to continuous support empowers your business to navigate the fast-paced and constantly-evolving digital ecosystem, keeping you ahead of the curve and maintaining your app’s relevance and performance over time.

• Tailored Solutions: iTechnolabs crafts bespoke solutions that cater to the unique needs of the jewelry industry. Our apps facilitate stunning visualizations and detailed representations of products, allowing customers to inspect each jewelry piece closely, almost as if holding it in their hands.
• Secure Transactions: With secure payment gateways integrated into the app, we ensure that every transaction is smooth and safe. This builds customer trust, fostering repeat business and amplifying sales.
• User-Centric Design: We design our jewelry apps with your users in mind, making navigation intuitive and hassle-free. Such user-friendly designs can significantly enhance customer satisfaction and retention rates.
• Market Insights: Our apps are equipped with tools for analytics, giving you invaluable insights into consumer behavior and preferences. This data can be leveraged to tailor marketing strategies and optimize the user experience.
• Scalability: As your business grows, your app can too. iTechnolabs develops apps with scalability in mind, ensuring your digital presence can evolve alongside your expanding business without the need for constant, costly overhauls.

Also Read: How to Develop a Fashion Shopping App like Zalora

Conclusion:

In conclusion, when it comes to jewelry app development, look no further than iTechnolabs. Our dedicated team is committed to providing you with tailored solutions that cater to your specific needs. With our secure transaction system, you can rest assured that your customers’ information is protected. Our user-centric design ensures a seamless and enjoyable browsing experience for your app users. We also provide market insights to help you stay ahead of the competition and make informed business decisions. Moreover, our scalable solutions ensure that your app can grow alongside your business. Trust iTechnolabs to provide a holistic approach that guarantees the success of your jewelry business in the ever-evolving digital world.