Mobile App Maintenance Service: All expenses and Benefits in detail

Published on October 14th, 2022

Creating and releasing an app is not the end of the process. Even the finest developers cannot eliminate all issues by the time the app is released, especially in today’s pre-orders and hurried releases. Apps require a lot of upkeep to maintain their quality. If you don’t invest in app maintenance and scalability, it might lead to app failure and the dreaded app uninstalls. As a result, Mobile App Maintenance Service has emerged as one of the most critical aspects of the mobile app development lifecycle. That is why you should spend on app maintenance separately. But how much does it cost to maintain a mobile app? Pondering the answers, keep reading the blog to know all the expenses and benefits of mobile app maintenance. 

Why is app maintenance so essential?

There’s a common misperception that you can design an app once and deploy it forever. For example, it is (wrongly) assumed that if we create a mobile app that runs satisfactorily now, it will function exceptionally well in the future. A good plan should always be in place to encourage your consumers to utilize the app. And this is where the picture of app maintenance comes in.

Furthermore, app maintenance is unquestionably a good place to start if you want higher ROIs. It has been discovered that boosting app retention rates by 7% increases an app startup’s earnings by 30% to 95%.

Some goals that necessitate specific after-launch app maintenance techniques include mobile app development functionalities and requirements, introducing new platforms (OS), and modifying designs and interfaces. So, regardless of how well your software is created! You will always need to keep your mobile app up to date.

This leads us to a commonly requested question: How much does app maintenance cost? There is no straight figure from which you may calculate the maintenance expenses. (Because it is dependent on your app.) However, we have compiled a list of criteria that will assist you in calculating the cost of your mobile app maintenance.

Top Advantages of Mobile App Maintenance Service

01. Reduces uninstalls

Apps with irritating bugs or crashes frequently drive users away. Similarly, if an app stops providing users with new information and functions after a certain period, they would find no need to use it and may even remove it. According to Statista, more than 70% of users delete the app from their cell phones 90 days after installation. Users are compelled to click the ‘Uninstall’ button when a program has defects or difficulties.

02. Provides better user experiences

You don’t want consumers to download your software. You want them to have the most satisfactory possible experience with it. Why? Because building long-term connections with users is critical to the success and growth of your product. And to make such partnerships, you must provide them with a one-of-a-kind user experience. Monitoring your app over time allows you to learn how your users feel about it. Keeping track of industry trends will also enable you to stay current on changing client behaviours, preferences, and even difficulties.

03. Assists in staying ahead of the competition

There are millions of applications fighting for the attention of customers. And it’s nearly difficult for customers to download and use them all. You must consistently maintain and grow your app to overcome the competition and stand out from the crowd. Otherwise, customers will begin to hunt for better alternatives. Your rivals will undoubtedly capitalize on this circumstance, and you will be left behind. So, keeping your app up to date guarantees that you stay on pace with or ahead of the competition.

04. Protects against cyber attacks

As the number of mobile apps grows, so does the frequency of cyberattacks. As a result, it is critical to secure your app’s security to protect your users’ data.

With hackers constantly looking for vulnerabilities and new ways to steal your data and personal information, you should consider app maintenance and updating your app with the most recent security procedures.

05. Increases ROI in the long run

Regularly updating and maintaining your app allows you to maximize ROI in the long run while lowering the cost of gaining new customers. Once your app is online, you will almost certainly encounter issues daily. Monitoring your app spreads out the price of issue fixes over an extended period.

If you don’t maintain track, you can run into a technical problem that costs you much more. You may also save a lot of money by tracking how customers use your app over time. For example, you can remove a few unneeded features that people aren’t using.

Factors Determining Mobile app maintenance service: Expenses Segregation

The total cost of mobile app maintenance service is determined by several factors. Some of them are as follows: 

1. Bug fixes and updates

Regularly updating your software may help you swiftly address issues and improve the user experience. The cost of updates varies based on numerous factors, including the app’s complexity and changes in functionality. If your program has an issue that has to be fixed quickly, the estimated cost is roughly $50.

If you need to upgrade a functional feature, it might take a couple of weeks to correct, and it costs between $1,000 and $2,000. As an app owner, you must consider such aspects’ upkeep. You might also hire a professional app development business. The professionals can monitor your app on a regular basis and update it as needed for a fee.

2. App Hosting

App hosting expenses and server costs for applications are other essential aspects in determining the overall cost of app maintenance. You must first decide the type of server you want for your app before calculating the expenses of app hosting.

App hosting server charges might range from $70 and $320 per month. This is an approximate estimate because it is dependent on various aspects such as content, active users, and predicted growth.

3. Analytics

Mobile app bugs, crashes, and other issues must be watched and studied, which necessitates the use of analytics tools such as Google Analytics, which give insights to assist you in making better decisions. There are several free tools available, as well as some advanced ones that may need payment to deliver vital information. Using such tools can assist you in determining your users’ tastes and expectations, allowing you to make swift judgments.

4. Customer support

Your app should give a venue for customers to voice their complaints and get their issues resolved. Consider investing in customer service, which will be a continuing expenditure but will provide benefits such as important user feedback. The cost of customer service would vary according to the type of services given and the methods used.

5. Third-party services

You may opt to employ licensed technologies for a cost when creating your app. Several applications, like Uber and Zomato, use Gmail account services for smooth feature integration. If you use third-party services for your app, you must pay on a monthly basis.

6. App Marketing

If you want your app to flourish, you must invest in marketing methods. The greatest techniques for promoting your app updates are to use communication and marketing tools like as social media interaction, push notifications, community building, and so on.

The specific expenses of the marketing tactics and technologies employed in the process are added to the total. However, these strategies may be useful in terms of the app’s success.

7. Development team location

The location of your app development team influences the cost of app maintenance. The cost of app maintenance varies by location. For example, the cost of hiring an app development team in California differs from the cost of engaging an app development team in Texas. It is owing to the fact that the quality and pricing of services vary greatly throughout the world. Now that we’ve seen how much app maintenance costs, let’s look at how we may reduce the cost of running an app.

How Much Does Mobile App Maintenance Service Cost?

https://itechnolabs.ca/maintenance-packages/

On average, with a rough aspect, app maintenance often necessitates additional charges, and app maintenance costs may be much greater during the first year, accounting for up to 50% of the overall development cost and decreasing to 15-25% for each year following that.

The costs are also determined by the number of operating systems. As a result, if you have a native Android and iOS app, your app maintenance charges may be slightly higher.

A rough estimate of how much an app owner will need to pay each month to maintain the app running well is between $250 and $500.

When assessing the cost of software maintenance, budget 20% of the cost of initial development. If your app development costs $200,000, you may expect to spend around $40,000 each year to manage it.

But iTechnolabs is offering a $2880 Per Year Platinum package, which not only provides you with the app updates but also makes it secure from security threats.

Are You Looking for Mobile app maintenance services?

After you’ve released the app, your work is never done. You don’t want your app to become obsolete within a few months, especially after all of the time, effort, and money you put into it.

This is where we can help. iTechnolabs not only create new apps but also assists in their maintenance and expansion. Our highly skilled team of specialists monitors your app’s performance, user habits, market trends, and cutting-edge technology to provide timely and appropriate changes that will lead to the long-term success of your application. So, if you need mobile app maintenance services, please contact us.