Roku App Development: Costs, Key Features, & Top Benefits

Published on January 22nd, 2025

For the longest time, the Roku app was just a buzzword among my friends. Everyone raved about it, but I dismissed it as another platform with limited content to offer.

That was until two days ago when everything shifted. I came across market statistics that highlighted the skyrocketing demand for Roku app development. Suddenly, the enthusiastic chatter I’d brushed aside made perfect sense.

Curiosity got the better of me. I decided to dig deeper into Roku app development, and soon enough, my SEO team confirmed what the numbers suggested – Roku is a game-changer in the streaming world. That’s when I realized it was time to pull all this information together and share it.

This guide is a culmination of not just my research but also the expertise of an amazing team of designers, developers, and business analysts who are deeply tuned into market trends. Together, we’ve crafted this comprehensive overview of Roku app development to provide everything you need to know.

If you’re new to the world of Roku, don’t stress. I’m right there with you, but buckle up—this streaming giant is about to be unlocked.

What is the Roku App?

The Roku app elevates your streaming experience, allowing you to manage your Roku device directly from your smartphone or tablet. It lets you browse and launch channels, adjust settings, and even use your phone as a remote control.

Founded by Anthony Wood in 2002 and headquartered in San Jose, California, the Roku app offers functionalities like screen mirroring, voice search, and private listening, making it the ultimate companion for streaming enthusiasts.

With an estimated 120 million users worldwide, Roku has proven to be more than just a streaming platform—it’s a must-have tool for digital entertainment.

Key Features of the Roku App:

• Remote Control Functionality: Transform your mobile device into a remote control, enabling seamless navigation and control of your Roku player or Roku TV
• Voice Search and Commands: Utilize voice commands to search for content, launch channels, and control playback, making the streaming experience more intuitive
• Private Listening: Connect headphones to your mobile device to listen privately, allowing you to enjoy your favorite shows without disturbing others
• Media Casting: Cast photos, videos, and music from your smartphone to your Roku device, personalizing your TV viewing experience

Current Market Trend:

Roku has demonstrated significant growth and user engagement in recent years. As per Statista in the first quarter of 2024, users streamed approximately 32 billion hours of content on Roku devices, more than quadrupling the total hours streamed since 2018. 

The platform also reported over 81.6 million active accounts globally as of Q1 2024, marking the highest number of active users in the company’s history. This represents an increase of approximately 20 million users over two years, indicating a robust expansion of its user base.

Source: Statista [Active Roku accounts worldwide from 3rd quarter 2016 to 3rd quarter 2024(in millions)]

Roku’s Market Presence:

According to Statista, as of the first quarter of 2024, Roku reported over 81.6 million active accounts, reflecting a significant increase from the previous year. 

In 2023, users streamed more than 100 billion hours of content through Roku devices, highlighting the platform’s extensive reach and popularity.

Roku’s Stock Performance:

As of January 22, 2025, Roku Inc. (NASDAQ: ROKU) is trading at $79.74 per share, with an intraday high of $83.26 and a low of $74.90. This reflects a 5.11% increase from the previous close, indicating positive investor sentiment.

Roku App Development and Free Ad-Supported Streaming TV (FAST) Market

As per Statista the Free Ad-Supported Streaming TV (FAST) market is experiencing rapid growth. As of the first quarter of 2024, the average FAST viewer in the U.S. utilized over one platform to watch linear streaming content. Notably, the age group of 55 to 64 years engaged with nearly two FAST services, while 18 to 24-year-olds used approximately 1.53 platforms. Among ethnic groups, Hispanic Americans accessed more FAST platforms on average than White and Black consumers.

This trend underscores the increasing consumer preference for free, ad-supported streaming options, presenting significant opportunities for developers and advertisers in the streaming industry.

How Does Roku App Works?

If you’re aiming to create a mobile app like Roku, it’s essential to understand its key functions. Here’s a simple breakdown of how Roku app works:

• Installation  

Start by downloading the Roku app from the Google Play Store or App Store, then install it on your device.

• Pairing  

Ensure both your Roku player and mobile device are connected to the same WiFi network. Open the app and follow the on-screen instructions to pair your device with the Roku app.

• Navigation  

Use the app to browse and select channels, movies, or series with ease. Navigate menus and explore various settings directly on your smartphone.

• Remote Control  

Turn your phone or tablet into a remote control. The app allows you to play, pause, rewind, fast-forward, change the volume, or explore content seamlessly.

• Voice Search  

Save time with voice search features. Simply use your voice to look for specific content, channels, or settings, making the user experience even more efficient.

Understanding these features is crucial when designing a Roku-like app. With intuitive design and multi-functional tools, you’ll create an app users will love!

Must Check: How To Build a Live Streaming App with an API & SDK

Business Benefits of Funding in Roku App Development  

The streaming market presents a growing opportunity for entrepreneurs. Roku, a leading streaming platform with a vast consumer base, offers an enticing space for developing apps. Here are five significant benefits of exploring Roku app development as an entrepreneur:

• Reach a Large and Engaged Audience  

Roku dominates the entertainment app device market, granting direct access to millions of users. Developing a Roku app allows you to showcase your service or content to a highly targeted audience. Imagine offering a fitness app directly on devices designed for entertainment—Roku makes this possible.

• Monetization Potential  

With Roku, developers can choose from various monetization strategies. Whether through in-app purchases for premium features, integrating ads into free versions, or offering a subscription model, there are numerous ways to generate sustainable revenue. This flexibility lets you tailor your approach to match your specific business model.

• Low Barrier to Entry  

Roku’s development process is beginner-friendly and efficient compared to traditional marketplaces. The platform provides support tools, detailed documentation, and compatibility with app development services, making it highly accessible even for smaller businesses with limited resources. This minimizes upfront costs and streamlines development time.

• Gain Valuable User Data  

Roku app development provides access to user insights, including preferences and viewing habits. Entrepreneurs can use this data to enhance app functionality, deliver personalized experiences, and refine targeted advertising strategies. This data-driven approach gives you a competitive edge in the crowded streaming industry.

• Increase Brand Recognition and Awareness  

Launching your app on Roku increases your brand’s visibility on a widely used platform. From appearing in search results on Roku’s app store to having your logo displayed, the platform provides ongoing exposure. This heightened visibility strengthens brand recognition, positioning your company for long-term success.

By leveraging Roku app development, entrepreneurs can tap into a thriving market, diversify revenue streams, and foster meaningful connections with users—all while building a recognizable and trusted brand.

How to Develop a Roku App: The 8 Stages

Developing a Roku app involves a structured approach to ensure success from concept to deployment. Partnering with a professional Roku app development company can significantly streamline this process. Below are the eight essential stages for creating an app like Roku:

1. Ideation and Planning

The journey begins with ideation and detailed planning. Identify your target audience, app objectives, and essential features. Determine the content strategy—whether it includes live streaming, on-demand videos, or a mix. Plan for a user-friendly interface aligned with Roku’s design standards to ensure an engaging user experience.

2. Market Research and Competitor Analysis

Conduct thorough market research to understand industry trends and audience preferences. Analyze competitors to identify gaps and opportunities that your app can address. This stage helps in refining your app’s unique value proposition.

3. Design and Prototyping

Visualize your app with wireframes and mockups to define its layout and user flow. A professional Roku app development company creates prototypes to demonstrate the app’s interface and functionality. User feedback is integrated to refine the design and ensure seamless navigation.

4. Content Acquisition and Licensing

Secure the rights to high-quality content for your platform. Whether it’s original content or licensed media, ensure compliance with copyright laws and agreements. This step is vital for providing value to your audience.

5. Development and Integration

This is the core stage where your app comes to life. Using the Roku SDK and BrightScript, developers create the app’s features and ensure compatibility with the platform. Integration of content delivery networks (CDNs) ensures smooth and reliable streaming for users.

6. Testing and Quality Assurance

Thorough testing ensures your app functions flawlessly across all Roku devices. Evaluate performance, compatibility, and usability. Conduct user acceptance testing (UAT) with a small group to gather feedback and make necessary adjustments before launch.

7. Submission and Launch

Prepare your app for submission to the Roku Channel Store. Ensure it complies with Roku’s submission guidelines, includes an appealing description, and adheres to pricing models if applicable. After Roku’s approval, your app becomes available to millions of users.

8. Maintenance and Updates

Post-launch, continuous maintenance ensures your app remains up-to-date, bug-free, and optimized. Regular updates based on user feedback and market trends keep your app relevant. Introduce new features, improve performance, and address user concerns to maintain engagement.

By following these eight stages, you can develop a robust and successful Roku app that meets user expectations and stands out in the competitive streaming market.

Suggested: How To Build An App Like iQIYI: A Video Streaming App

10 Popular Applications Similar to Roku:

• Netflix

Launched in 1997 by Reed Hastings and Marc Randolph, Netflix revolutionized entertainment with its on-demand streaming service. Known for its extensive library of movies, TV shows, and original content, Netflix offers personalized recommendations, multi-device compatibility, and offline downloads. It remains a leader in the streaming industry with global subscribers.

• Amazon Prime Video

Founded by Jeff Bezos, Amazon Prime Video debuted in 2006 as part of the Amazon Prime subscription. It features a vast selection of movies, TV shows, and exclusive originals like The Marvelous Mrs. Maisel and The Boys. With benefits like offline downloads and integrated shopping, it’s a favorite among Amazon customers.

• Hulu

Hulu, founded in 2007 by Jason Kilar, initially catered to on-demand TV shows. Over time, it evolved to include live TV and exclusive originals like The Handmaid’s Tale. Hulu’s diverse offerings and flexible plans make it an appealing choice for both casual and avid streamers in the U.S.

• Disney+

Disney+ launched in 2019 under the Walt Disney Company. It quickly became a favorite for family-friendly content, offering beloved classics, Marvel movies, Star Wars sagas, and Pixar films. Known for its high-quality streaming and exclusive access to Disney originals, it’s a must-have for Disney fans.

• HBO Max

HBO Max, introduced in 2020 by WarnerMedia, combines HBO’s premium programming with a wide range of Warner Bros. films, original series, and classics. Blockbusters, iconic TV shows like Friends, and exclusive releases make it a robust platform for varied audiences.

• YouTube TV

Launched in 2017 by Google, YouTube TV offers a comprehensive live TV streaming experience. Featuring popular networks, local channels, and unlimited DVR storage, it caters to cord-cutters seeking a replacement for traditional cable. Its integration with YouTube enhances the viewing experience.

• Peacock

Introduced in 2020 by NBCUniversal, Peacock provides free and premium subscription options. It features a blend of live sports, movies, TV series, and exclusive originals like Saved by the Bell. Its diverse content library appeals to a broad audience.

• Disney Junior

Disney Junior, a branch of the Walt Disney Company, launched its streaming app in 2011. Tailored for young children, it features engaging, educational content, including Mickey Mouse Clubhouse and PJ Masks. The app is a trusted resource for parents seeking safe entertainment for kids.

• Apple TV+

Apple TV+ debuted in 2019 under the leadership of Tim Cook at Apple. Known for its original content like The Morning Show and Ted Lasso, it delivers high-quality programming across genres. It’s available as part of the Apple ecosystem, making it a convenient choice for Apple users.

• Plex

Founded by Elan Feingold, Cayce Ullman, and Scott Olechowski in 2008, Plex began as a media server application. Today, it offers free ad-supported streaming, personal media libraries, and live TV options. Its versatility and global reach attract both casual and tech-savvy users.

Services of Roku App:

The Roku app isn’t just a video streaming application; it offers a wide array of features and services that cater to diverse user interests. Whether it’s entertainment, fitness, or utilities, Roku has an extensive app library to enhance your streaming experience. Here’s a detailed look at the services offered:

1. Streaming Services

Roku provides access to a massive library of films, TV series, documentaries, and other content through popular apps like Netflix, Hulu, HBO Max, Disney+, and Amazon Prime Video. These platforms offer both on-demand and live-streaming options.

2. Free Channels

Roku offers an impressive collection of free channels in its Channel Store. These include live broadcasts from local news stations, niche-interest channels (like cooking or fitness), and ad-supported content from major networks, ensuring users enjoy diverse content at no extra cost.

3. Music Apps

With apps like Spotify, Pandora, and iHeartRadio, Roku transforms your TV into a music hub. Users can stream millions of songs, create playlists, and explore personalized recommendations based on their musical preferences.

4. Fitness Apps

Roku features a variety of fitness apps that enable users to work out at home. These apps offer guided workout routines, yoga classes, and fitness tracking options, catering to different fitness levels and goals. Some apps even integrate with wearable devices for real-time feedback.

5. News Apps

Stay updated with apps like BBC News, CNN Go, and Fox News. These platforms provide live news broadcasts, breaking news alerts, and in-depth analysis of global and local events, keeping you informed from the comfort of your couch.

6. Gaming Apps

Roku offers a selection of casual games, perfect for light entertainment. From arcade-style classics to puzzles and board games, the platform provides simple gaming experiences suitable for all ages.

7. Educational Apps

Enhance learning with Roku’s educational apps. From language learning platforms to documentaries and courses, these apps cater to students, professionals, and lifelong learners seeking to expand their knowledge.

8. Utility Apps

Roku also features utility apps that improve the streaming experience. Screen mirroring apps allow users to cast content from their smartphones or tablets onto their TVs, while weather apps provide real-time updates. Other utilities include meditation apps and parental control tools for family-friendly usage.

Also Read: Video Streaming App Development: A Detailed Guide

Must-Have Features of the Roku App

As we delve deeper into understanding the capabilities of the Roku app, it’s essential to highlight the features that set it apart. These must-have functionalities make Roku a top choice for streaming enthusiasts and ensure an optimal user experience. Here’s a detailed look at the key features:

1. Universal Search

The Roku app enables users to search across multiple streaming platforms to find their favorite movies or shows, consolidating results in one convenient location.

2. Voice Control

This feature allows hands-free navigation and search using voice commands via the Roku app or compatible voice assistants like Alexa and Google Assistant.

3. Private Listening

Users can connect headphones to their mobile devices to enjoy TV audio without disturbing others, offering a personalized viewing experience.

4. Cast to TV

Seamlessly cast videos, photos, and music from your mobile device to your Roku-connected TV, making content sharing effortless.

5. Remote Control

Turn your smartphone or tablet into a fully functional Roku remote, equipped with all the buttons and functions of the physical remote.

6. Channel Shortcuts

Quickly access your favorite channels and apps by creating personalized shortcuts directly on the Roku app interface.

7. Smart Home Integration

Roku integrates with smart home devices, enabling users to control their TV with voice commands and link it to their smart home ecosystem.

8. Roku Feed

Keep track of favorite shows and movies with updates on availability and notifications about new episodes.

9. Streaming Channels

Access a vast library of streaming channels, including free and paid options like Hulu, Amazon Prime Video, and bigo live.

10. Mobile App Keyboard

Typing on your Roku device is simplified with this feature, allowing you to use your mobile device’s keyboard for text input.

11. Playback Controls

Manage playback conveniently with controls like play, pause, rewind, and fast-forward directly from your mobile device.

12. Roku TV Integration

Enhance your Roku TV experience with features like switching inputs, controlling settings, and exclusive functionalities for Roku TV models.

13. Personalized Home Screen

Customize the Roku home screen by arranging your preferred channels and apps for easy access, much like apps such as Lifetime.

14. Continued Watching

Resume content from where you left off with the app’s tracking system, ensuring uninterrupted viewing experiences.

15. Guest Mode

Provide visitors with guest access so they can log in to their streaming accounts without altering your preferences, similar to the feature on Amazon Prime.

Must Read: Build a Streaming Application Like ShowBox App

Roku App Development Cost

The cost of developing a Roku app is estimated $20,000 to $60,000, depending on multiple factors, such as the app’s complexity, features, design, and development location. Below is a detailed breakdown of the cost range for different aspects of Roku app development:

Factors Influencing Development Cost

1. Feature Complexity: Advanced features like voice search or personalized recommendations increase costs.
2. Design Requirements: Custom designs cost more than standard templates.
3. Team Location: Developer rates differ significantly across regions (e.g., USA vs. India).
4. Development Time: Faster timelines may require additional resources, raising costs.
5. Maintenance Needs: Ongoing support and updates add to long-term expenses.

This cost analysis provides a framework for budgeting your Roku app development project effectively.

How iTechnolabs Can Help You in Roku App Development?

At iTechnolabs, we specialize in Roku app development, offering over 13 years of experience in delivering high-quality streaming applications. Our team of dedicated developers leverages the Roku SDK and other cutting-edge tools to bring your vision to life.

We take care of every aspect of Roku app development—from ideation and design to deployment and continuous support. Whether you need an app like Roku with essential features or a more advanced, feature-rich solution, iTechnolabs ensures your app stands out on this expansive streaming platform.

Partner with iTechnolabs to transform your app idea into a reality, providing seamless user experiences and guaranteed success in the Roku Channel Store. Let us help you make an impact in the world of video streaming!

Conclusion:

In conclusion, Roku app development offers a unique opportunity to tap into the growing streaming market with a feature-rich, user-friendly application. From streaming services and voice control to smart home integration, Roku provides a versatile platform for delivering engaging content. By following the Roku app development process and incorporating key features, you can create an app that enhances the streaming experience for millions of users worldwide.

FAQ’s:

How Long Does It Take To Develop An App Like Roku?

Developing an app like Roku typically takes around 6 to 12 months, depending on factors like:

• Feature complexity
• Design
• Testing phases

A thorough mobile app development process ensures the app functions smoothly across devices and meets platform requirements.

Why Should You Choose Us To Create An App Like Roku?

Choosing the right video streaming app development company ensures:

• Expertise in design
• Seamless integration
• Timely delivery

With years of experience, we provide customized solutions, focus on user experience, and offer ongoing support to ensure your app’s success.

How Can You Monetize A Apps like Roku App?

Roku like apps can be monetized through:

• Subscription Models
• Ad-supported content
• In-app purchases
• Partnerships with advertisers

Leveraging these strategies can generate consistent revenue while engaging users.

How Much Will It Cost To Maintain Your Roku App?

Maintaining a Roku app involves ongoing updates, bug fixes, performance improvements, and feature enhancements. On average, the yearly cost for maintenance can range from 20-30% of the initial Roku app development cost, ensuring the app remains current and user-friendly.