Published on April 5th, 2023
Before anything else, the first question that arises is, “What are Digital Adoption Solutions?”
Digital Adoption Solutions (DAS) are software tools designed to help users of digital products and services to help them become proficient in using them. These solutions provide training, guidance, and support to users to help them fully adopt and utilize digital products and services.
DAS tools can take different forms, including in-app guidance, walkthroughs, tutorials, videos, and interactive training programs. They may also include features such as self-paced learning, personalized content, and performance analytics.
The goal of DAS is to make it easier for users to learn how to use digital products and services effectively, thereby increasing adoption rates and reducing the time and cost associated with onboarding new users. By using DAS, organizations can also improve their customer retention, reduce support costs, and increase overall user satisfaction.
Overall, Digital Adoption Solutions can be a powerful tool for businesses and organizations to improve the user experience, increase engagement, and drive the adoption and success of their digital products and services.
Overview of Digital Adoption Solutions
Gartner officially recognized digital adoption solutions in 2019 as a new type of software for businesses. Gartner’s report, Increase Sales Productivity With Digital Adoption Solutions, identified DAS as highly beneficial in increasing technology adoption.
To provide consistency, digital adoption solutions are integrated into the existing application. A DAS allows users to learn by doing, which is not possible with external training methods. DAS provides in-app guidance so that the learner can use the application while they train. Because there is no time delay between receiving training and using the technology, this helps to reduce the time until adoption.
Why are Digital Adoption Solutions important?
Digital adoption solutions can be a key factor in increasing adoption rates within your company and ensuring that customers or employees use applications to the full extent.
Digital adoption must be high to maximize ROI on new technology. iTechnolabs recently conducted a survey and found that 90% agree with the idea of increasing customer relationship management (CRM), adoption to increase productivity, and decreasing sales cycle length. However, more than half of the respondents stated that their adoption rates were below 90%.
More than 35% of the surveyed sales representatives cited low adoption rates as a reason. DAS provides training built into the app. The app provides step-by-step guidance as well as self-help materials, so users can quickly answer any question they may have without leaving the app or waiting for customer support to respond.
Digital Adoption Solutions: The Benefits
Digital adoption solutions have the most obvious benefit: higher adoption rates by end-users. DAS helps your company realize the full potential of digital technology by providing ongoing training and ensuring that each feature is easily used.
DAS also offers other benefits, such as:
Increased productivity: Employees can learn a new application from within the app, which decreases the time it takes to be productive with the technology. iTechnolabs found that employees can learn a new technology while onboarding. This can reduce the time it takes to become proficient and increase productivity by as much as 70%.
DAS facilitates faster onboarding by allowing in-app learning. This allows DAS to reduce the time it takes to onboard new users. Experian, an information service company, cut the time it took to adopt from eight months to three months using iTechnolabs.
DAS can reduce the time it takes to create content. When you create a walkthrough, DAS automatically generates content in multiple formats. This helps to cut down on time spent developing training materials.
Access to user analytics: Many digital adoption solutions include user analytics. This allows you to see which employees are having trouble or has abandoned their training. This information can be used to improve or add to your training materials so that customers or employees don’t have to face the same issue.
What are the functions of digital adoption solutions?
Gartner states that sales enablement is one of the main functions of digital adoption solutions. Businesses often purchase CRM systems to assist their sales teams in managing leads and customer relationships. However, a third of CRM implementations fail due to low adoption. To prevent or counter low adoption by sales reps, companies use DAS with a CRM platform.
How can digital adoption solutions increase sales productivity?
Sales is a key use case for digital adoption solutions because it can dramatically increase sales team productivity. Companies that adopt new CRM platforms completely report productivity gains of 11-30%.
Digital Adoption Solutions Can Help You Increase Sales Productivity In A Few Ways
- They offer a consistent experience across all applications. DAS can be used across multiple apps to allow sales reps easy access to guidance and other self-help material, regardless of which app they are using. This speeds up training so that employees can quickly get the app working.
- DAS allows for self-paced training. Employees can learn at their own pace with DAS and have access to guided walk-throughs as well as training materials. Employees can quickly access self-help menus to find the answers they need without ever having to submit tickets. This reduces the time it takes for customer support to reply and can result in a decrease in productivity.
- Analytics allows you to quickly address problems. Analytics can show where sales reps get stuck in an application to prevent lost productivity. The problem can be fixed immediately and training materials updated to prevent future problems.
Digital Adoption Solutions for Enterprises
Enterprise businesses can benefit from digital adoption solutions because they are often training or onboarding large numbers. Self-guided training allows customers to reduce the workload on their support staff and frees them up for other tasks.
DAS works with existing technology in large businesses, making them a good fit for large organizations. Many enterprises have learning management systems (LMS), knowledge bases, and other training tools. It would take a lot of time and effort to transfer all their existing training modules to a new system. DAS can integrate with existing technology to allow for seamless transitions and easy consolidation and organization.
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iTechnolabs: Digital Adoption Solutions Leader – Differentiated Enterprise Leader
Enterprise companies need training solutions that can be used across multiple apps and offer training for apps with many customized features. Companies should carefully consider their use cases when evaluating DAS and choose solutions that can handle the required volume of users and features.
Businesses can look at iTechnolabs to see how it integrates with many enterprise-level applications.
iTechnolabs has a long history of working with large companies and its platform was specifically developed to address the needs of large-scale enterprises. It is capable of handling large numbers of users in multiple roles and works across multiple software products and applications. Enterprise businesses regularly award iTechnolabs high marks among digital adoption platforms. This is due to its highest customer satisfaction score.
The Best Digital Adoption Solutions
There are some features that you should look out for when comparing different digital adoption solutions. The most effective DAS usually includes:
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Contextualized training
Look out for DAS that provides targeted guidance and self-help options. This will vary depending on the role of the user and their current position in the application.
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Content in multiple formats
Different people learn best using different mediums. DAS which provides content in multiple formats will offer the best training options to all employees. iTechnolabs automatically converts walkthroughs into slideshows, articles, videos, and other formats that you can post to your LMS or knowledge base.
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Content aggregation
Find a DAS to integrate with your knowledge and combine your content with the platform’s self-help menu.
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Interactive Training
Allowing employees to learn through interactive walk-throughs instead of static videos and articles, allows them to gain hands-on experience with the app.
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Real-time help
Look out for DASs that offer context-based self-help and guidance as employees use the app, rather than asking them to search through a knowledgebase to find resources.
Related Article: What Do You Mean By A Digital Adoption Platform? Importance, Types, and Benefits
Are you looking for Digital Adoption Solutions For Your Business?
There are two types of digital adoption solutions available: those that can be integrated with software and those that can be used with other applications.
Light My Way is one example of a DAS built-in. Light My Way, an integrated digital adoption solution that 3D EXPERIENCE uses to manage product life cycles is a good example. The built-in DAS can be useful because they integrate seamlessly with your application. Built-in DAS has a limited range of functionality and can not be used with different software pieces.
DAS can be used with other applications and will seamlessly integrate, providing a consistent user experience across all your software. iTechnolabs provides contextualized guidance and self-help menus so that users can quickly access the best training materials for their position and role within the application.
The best digital adoption solution for your company will be the one that meets all of its needs. To find out what kind of training they want, talk to your employees. Once you have implemented a digital adoption system, track usage analytics and gather feedback from employees to determine if you need to make any adjustments.
