The fashion eCommerce sector always has boldly worn change as if it were Prada on a model’s arm. Change is a significant aspect of the fashion industry’s identity, and it happens every year at practically every seasonal fashion show. However, the coming year may see the industry undergo its most significant upheaval yet.
There are new designs for the fashion industry as consumers and retailers deal with the aftermath of the COVID-19 pandemic. Clothing that is sustainable and inexpensive is on the rise, and the eCommerce business is expanding, with room to grow in the wake of global economic developments. The glitzy fashion events that have grown synonymous with the company are fading away, replaced by a burgeoning market for seasonless things as buyers seek to maximise the value of each purchase.
Why do so many e-commerce enterprises fail?
There are several common causes for the e-commerce struggle, and different businesses will encounter distinct challenges.
However, there are some common issues that all e-commerce enterprises must face.
Approximately 80% of all e-commerce enterprises fail. And there are three main reasons why clients are likely to abandon you:
- Customers are unsure how to use your website
- The product’s worth isn’t obvious
- It isn’t easy to navigate
The solutions of these issues may be simpler than you believe. Your business activities or products aren’t being judged on their own merits, for starters. Customers only care about getting what they want when they want it.
And their expectations can be pretty high at times, especially when it comes to the internet. Customers who need their purchases immediately will be put off if your site has too many shipping options.
When deciding where to shop, shipping costs and quickness are significant to 80% of American buyers. That’s why, like garment retailer Shongolulu, which offers free shipping on orders of $30 or more, you should offer fast and free shipping wherever possible.
Because there is less risk involved when buyers don’t have to pay for shipping, they are more willing to purchase that they can’t touch, feel, or test out.
Customers don’t want to wait indefinitely for their orders, so go with the fastest choice if you are ready to offer free delivery.
The National Shopping Federation predicted that online retail would expand three times faster than the rest of the retail industry in 2017, with mobile e-commerce sales rising. Consumer patience has been lessened due to the development of online shopping. Convenience is a top priority for online buyers.
They don’t want to cope with complicated return policies or lengthy order wait times. Apart from long wait periods and complicated shipment alternatives, struggling firms overlook the following:
- User Interactionansparency
The good news was that launching an e-commerce company in 2018 was very feasible. Taking into mind each of these variables, which can help you stand out from the crowd, is also important.
5 Must-Have Features of an eCommerce Fashion Store to Stand Out:
It’s survival of the fittest in the online fashion world. Whether you already have an online fashion store or have started one, this article is for you. It also acts as a resource for eCommerce fans who want to learn about the essential features of an eCommerce fashion store.
Without question, eCommerce is revolutionising the globe. The total revenue earned by eCommerce in 2018 was $517 billion, which is 15% higher than in 2017. Online commerce has established itself in virtually every industry imaginable, and it is rapidly expanding into previously uncharted territory.
For brands, online fashion shopping has proven to be a benefit. Few would have predicted that many people would flock to eCommerce sites to buy fashion apparel, garments, and other items without even trying them on or seeing the product!
Thousands of eCommerce fashion stores are already available on the internet. To make your online fashion store stand out and be noticed in such a crowded market, it is required to give much more effort to attract customers and earn their confidence.
Let’s look at what should be done in online fashion businesses to make purchasing a pleasurable experience. There is also a success secret at the bottom of the page.
Make sure your web and mobile store are both quick to load:
The key is basically a low-effort experience. The results of a study are The most significant feature of a website, according to 76% of users, is its simplicity of use. The more user-friendly it is, the more eager buyers will investigate.
The goal of any eCommerce site is to get clients to click the buy button, and with the help of a straightforward UI, relevant graphics, and intelligent navigation, it’s a little easier to do so. Furthermore, the magic is performed by mobile.
At the end of 2021, according to eMarketer, mobile commerce accounted for 53.3% of all retail eCommerce transactions in the United States.
As a result of this study, it is clear that mobile is the most popular channel for online sales. Having a mobile-responsive eCommerce site and a mobile-friendly online store is a specific approach to improving site traffic and converting visitors into buyers.
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No erroneous data, and keep everything organised
Once a customer’s trust is lost, it’s lost permanently. Every product data and image in the online store must be correct and correspond to the product on display. In a fashion store, it would be the size of the clothing, its characteristics, the colours available, and so forth.
Shoppers used to stroll into stores and try on items before purchasing. However, this is not the case with internet stores. Customers trust what they are told. Thus it is critical to provide them with relevant and detailed information.
Assume you’ve just arrived at a fashion eCommerce site where you’ll find everything on the homepage, including footwear, makeup, clothing, watches, jewellery, and so on. There are no categories, and everything isn’t even appropriately structured.
Customers are preoccupied with far too many things. And, fashion shopping is something that inspires people to get out of the house for a few minutes, freshen up, and stay on top of their wardrobe demands.
As a result, ensure sure your product classification is always correct. In addition, you must keep your entire website and mobile app well-organized with the relevant goods, sizes, photos, and other information.
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Strategically use high-quality graphics
What strategies would you use to entice clients to your fashion eCommerce store?
The first response is to use appealing graphics. Your fashion eCommerce store should have high-quality and appealing photographs. But how do you use it in a way that encourages your clients to buy?
Put yourself in your customers’ shoes to comprehend what they are thinking while they consider purchasing stylish items. This can also help you get to know your customers better. Now is the time to put those requirements into action with your product photographs.
The following are some suggestions for strategically placing your graphics:
- Your images must appear natural, which requires experienced photographers.
- Those photographs should be carefully edited to remove any hidden flaws or make them look more polished.
- Accurately highlight each product so that your buyers can visualise how it appears when worn in real life.
- Everything from selecting a background based on the product’s colours to maintaining the original appearance of your products must be considered.
As a result, your visuals should appear used in real life and be essential yet elegant.
Check out how Victoria Secret Sport, a renowned fashion eCommerce retailer, uses photographs professionally with suitable editing and polishing.
- Make sure all of your offers/deals are visible on all of your pages
Placement of offers and bargains on the homepage is a frequent practice for fashion eCommerce companies. There are even landing sites where you have marketing campaigns prepared.
But, do you understand why you’re offering a discount or a deal?
Make a list of them right now:
- Attract new clients
- Boost the conversion rate
- Lower the rate of basket abandonment.
- Better customer service
Now, to receive all of the above benefits, you must understand that there is no one-size-fits-all page where a consumer will land. During specialised marketing initiatives, however, the scenario alters.
That isn’t to say you shouldn’t try to enhance conversions by targeting them. Finally, you must ensure that your banners are prominently displayed on all of your product and category pages.
Make your banners interactive, and permit them to display them throughout your fashion eCommerce site.
On the homepagematerial, keep less but more engaging and influencing :
In 2016, the UK-based CX Score conducted a study that found that fashion eCommerce websites with more actual content have 21% lower bounce rates than those with inferior content.
This was true in 2016, but with the release of Covid-19, the focus is shifting to more substantial content, particularly for eCommerce firms. However, the majority of them failed because they conflated the quantity of content with the strength of the content.
The era is no longer about quantity. The value of quality is higher and as a result, the emphasis should be on high-quality material rather than quantity. Text to the video can all be used as content. Appealing to video content can significantly increase your sales.
However, it’s just as crucial to put the correct content in the proper spot.
What Will Happen Next?
According to Statista, global retail eCommerce sales will reach $4.88 trillion by 2021.
Fashion will cross new boundaries and conquer new territories. The style adapts its values and ethics to cater to a genderless and sustainable manner, returning to its origins of accessibility and identity with each transition, engaging new audiences with technologies like Klarna and adjusting its values and ethics to cater for genderless sustainable fashion.
Do You want to Improve Your eCommerce Fashion Store with handy features?
It’s time for eCommerce fashion merchants to put these simple improvements to the test. Accessible payment methods are simple to integrate on merchant systems like Shopify and Magento. Direct-to-consumer popularity means your eCommerce site can immediately be ahead of the pack if appropriately designed.