Top Reasons to Use Cloud Computing In eCommerce Industry

Published on May 1st, 2023

It is an understatement to state that eCommerce is growing. Indeed eCommerce, in its many forms, has proven to be a pandemic-proof business with a projected growth of $17.53 trillion in 2030.

Certain patterns are typical in every eCommerce company The most common are

• Demand spikes during the season and app/website traffic
• Navigability is the primary factor that drives regular sales
• The constant need for dynamic pricing as well as faster time to market
• Pressure to cut down on operations costs is a necessity because the technical cost is extremely high.
• Ensuring secure and speedy complete transactions on e-commerce, from search to final payment.

These trends have contributed to the explosive growth of the sector. However, achieving these on a technical IT front isn’t easy due to the fact that most of them have to be more reliable. This is the place where cloud computing within eCommerce is a factor.

In this article, we’ll examine the many reasons why the use of cloud technology for eCommerce can be the sole method to attain the level of ease of use and no downtime the industry demands.

Factors that aid in the rise to use Cloud Computing In eCommerce Industry

In comparison to other industries and sectors, the eCommerce domain is constructed differently. It has multiple tasks to create and manage, create and maintain an infrastructure with high-concurrency that is always online. With all the demands to create an IT infrastructure that has no downtime is almost always a job carried out through the cloud in eCommerce.

• More scalable

One thing to be learned from COVID-19 given to the online sector is that the industry can change drastically in the blink of an eye. Cloud eCommerce assists companies in adapting to these changes by adding or taking away accounts of resources in real time.

An actual example of how cloud computing operates in e-commerce is during the Christmas season, as the need for specific products grows exponentially, along with the volume of traffic on the internet and user data. This requires a significant amount of storage space and processing capacity. In contrast, when sales are lower businesses don’t need the same quantity of resources. The ability to manage the fluctuation in demand is only possible when you’re using flexible technology, such as cloud computing for eCommerce.

Most of the time, eCommerce businesses benefit significantly from cloud-based solutions that can be scaled up and down in a way that is controlled by a trigger that can increase or decrease the computing power, without being required to monitor the storage utilization on a regular basis.

• Speed increase

Speed is among the most important factors in the success of an eCommerce business. Numerous studies have shown that customers are more likely to abandon the shopping cart when it takes longer than 3 seconds for the cart to load.

On a normal volume of traffic, the site’s speed stays the same, but in situations where the volume of traffic increases in high volumes, the eCommerce application tends to slow down, and eventually be unresponsive. This slowing performance of the network is among the primary reasons that businesses decide towards investing in eCommerce using cloud computing.

The effect of speed on websites on eCommerce performance can be seen in the reduced bounce rates, greater loyal customers (leading to repeat customers) as well as a better Google rank in search results.

The way that cloud computing and eCommerce operate to speed up the process is twofold the two aspects of high accessibility and low latencies. The first is made possible by the availability of cloud services 24×7 and the latter is backed by cloud providers that store the information close to the users’ place of residence. Cloud integration for eCommerce results in customers not having to deal with page loading issues, and a faster checkout process.

• Reduced cost

Cloud computing in eCommerce promises lower business expenses because companies pay only to store and the resources they use. Additionally, they do not have to spend money on software or infrastructure since the provider handles all costs. To add to this, businesses can also reduce costs for labor and maintenance for their infrastructure as the requirement to manage the IT infrastructure is reduced.

Cloud-based eCommerce can also reduce financial risk because when an eCommerce business doesn’t use any features or software, then they do not have to purchase it, which means there is no chance of having to use an application they do not utilize. Companies are able to save money to invest in other projects, such as new feature development or market research.

• Enhanced security

One of the major benefits of integrating eCommerce in cloud computing is the protection of your business information. Cloud-based eCommerce platforms have an infrastructure to guard against DDoS (Distributed DDoS) attacks, in which hackers overwhelm servers with massive amounts of data, which results in reduced service speeds and being unable to access the platform.

At a higher level cloud eCommerce offers the ability to handle sensitive data like customers’ addresses, payment details as well as passwords. Cloud eCommerce is also often connected to System and Organization Controls (SOC) standards, which allow cloud-based eCommerce businesses to restrict who has access to what data.

Tips: We recommend investing in cloud computing for eCommerce platforms that integrate with compliances across the industry, such as PCI-DSS, GDPR, etc.

• Integration of AI and ML

The role Machine Learning and AI are playing in the world of eCommerce is well-established at a global scale. From finding the perfect product to maintaining the inventory to providing high security, this technology helps make shopping easier for shoppers across the globe.

Machine learning and artificial intelligence technologies can bring benefits to enhanced personalization, advanced site search, managing inventory, decreasing the probability of churn, and enhancing dynamically analyzing of various customer and business data. This is where cloud technology is a key element. With the aid of cloud computing, businesses can save a variety of data elements across different platforms that are unified that artificial intelligence algorithms are able to study.

The benefits of cloud computing for eCommerce are only the beginning of the iceberg. The actual benefits are extensive, with benefits that range from helping in market research, bringing stability into a highly competitive market, more adaptability, and even efficient resource management. However, these benefits of cloud computing in eCommerce are contingent on how well you’ve implemented the cloud-based eCommerce platform.

How do you ensure a successful eCommerce cloud service implementation?

Cloud computing implementation for eCommerce differs for each particular product, with different requirements according to features, customers, and products. When we collaborate with an e-commerce client of iTechnolabs, we help the company develop its capabilities to secure the storage of massive quantities of data using private, public hybrid cloud models that guarantee low latency and no downtime.

Although each of the eCommerce cloud-based journeys will be exactly the same, the process of integration can be broken down into five steps.

• Ideate

The first step is to determine the reasons for implementing cloud-based eCommerce solutions, by identifying the primary issue facing the company. It is important to find the answers to these questions –

• What are the reasons you would like an eCommerce platform that is cloud-based?
• What is the typical traffic for your site?
• What can you do to enhance the performance of your app?

• Setting the base

When we have established the main purpose of a Cloud-based eCommerce platform, it is time to design the platform. In this phase, we create the user flow, improve the features, complete the technology mix, and build a scalable structure for hosting various products. All that with the cloud as the core of the development method.

• Plan

After the purpose of cloud computing in eCommerce has been determined The next step is to determine the level of automation and usage. We can accomplish this by asking the following questions-

• What is the current level of eCommerce in cloud-based solutions?
• Which department will use the eCommerce cloud computing system?
• Are you planning to hire new employees to oversee cloud computing in eCommerce, or will you train your existing team?

When we have clarity about these things, we can explore cloud integrations that solve all of these issues and create a framework for how new technologies can be integrated.

• Validating the results 

Once we had established the necessary infrastructure to bring eCommerce to the cloud, we created an infrastructure for tracking the results in order to ensure the primary issues are resolved. Our cloud-based experts also designed an environment for the company’s employees to monitor and report on the results with the executives concerned in an encrypted platform.

This approach has allowed us to create the concept of cloud computing to support eCommerce, a popular option across a range of businesses. The fact that we’ve assisted more than seven companies in the retail industry to rise up because of our expertise in cloud computing is what makes Us one of the more trustworthy names for an eCommerce application development business.

Are You Looking for Assistance for eCommerce Store Development or Deployment?

iTechnolabs is a specialist in the entire development of cloud-based eCommerce software. The process begins with conceptualizing the possibilities of technology used to create eCommerce solutions and analyzing the effects of cloud computing on the industry. We’ll help you find the solution. Contact us with our cloud experts now for an initial consultation for free.