Mobile apps are growing exponentially in today’s fast-paced world, and this leads to increased competition in mobile marketing. To ensure the visibility of apps in such a complex scenario, app makers need to be very particular about the approach being followed for mobile app development (including game apps). To create a successful mobile application business, you need to follow a systematic approach to the mobile app development lifecycle. We have summarized 10 steps to create a successful mobile application to help you out in this process.
Make your Mobile Application Business successful with these 10 tips!
The 15 tips below will help you build an application as successful as Shine and Brainly.
1. Determine your audience
Put things into perspective first. Your app must be designed to appeal to the right audience.
In addition to evaluating the business potential of your app idea (market need) and looking at how to reach your target users (marketing message) and where to reach them (channels), you will be able to determine the communications methods to use.
What is the best way to do it?
Get stats and insights, check the trends, conduct a poll, post questions in the forums, or build an MVP of your mobile app to collect feedback from users.
Make sure you check every source of information.
You can collect demographic information, such as gender, age, and location, and gather information about your users’ behaviors and motivations. Next, get feedback from people you think are right.
The smaller the target audience, the higher the chances that there’s something wrong with your app idea. The larger the group, the higher the upside for your product. Targeting a niche is easier when you have a large group.
2. Value of an offer
Apps that solve a specific problem identified by a target group of potential users are good ideas. The simplest forms of entertainment, such as Candy Crush, provide a way to alleviate stress and reduce boredom caused by long commutes or standing in lines.
For the application to be helpful to the user, it should offer him a significant benefit.
Depending on the service, the unique value may be associated with the application’s price, speed, and functionality or providing access to features or services unavailable through other channels.
Business objectives, consumer needs, and technological solutions are seamlessly integrated with a perfect app.
It must either be fun or valuable to be a good product. Redundancy is a good thing in nature. An app that solves multiple problems is always better, and this is what the most successful apps do.
3. Decide what your business model will be
Most developers choose advertising as their primary method of monetizing their apps. Video advertisements are one of the most common revenue streams, and many business owners also rely heavily on in-app purchases. There are, however, many other approaches available.
Each business model for mobile apps has its advantages and disadvantages. Analyzing what your competitors are doing will help you choose the right one for you. Once a strategy has worked, it might also work again.
Many successful mobile apps do not generate profits. Different types of apps, such as apps for enterprises, have additional benefits. Some apps are built to save money or improve business processes rather than generate revenue directly.
4. Specify the features to be included
The idea for your app is likely to have taken some time to develop. As you see all that it can do and all the great features it might possess, you already know how useful it can be. Integrations, notifications, payments, and social sharing seem to be indispensable.
It may be that all these features are helpful, but you might be better off if you ignore them for now. These features will affect your core functionality. In either case, you’ll lose either time or quality if you focus on the wrong part of the app development process.
There’s even a possibility that you could overlook the app’s core idea. Take a moment to reflect on the ultimate purpose of your app. Sum it up in one sentence. Concentrate on it. The rest will follow.
In general, having an abundance of features is not a good idea. It can only be used by contractors who want to increase the value of their projects. The end-users are looking for a simple solution to their problems.
If you have decided what the core feature of your app is, try to highlight it as clearly as possible. Your users will find it more challenging to grasp your value with every new option, personalization, and integration. There is a cost associated with this.
Complex products are more expensive to develop, but you must also invest more time and resources into customer support during the early stages.
The less you have, the better. During the initial stage, this is a crucial rule.
5. Technology selection
It is equally essential how a mobile app is built and how it functions to determine its success. You must choose the right technology to build a successful application, and these are the three options you can consider.
Option 1: Native app specific to the platform
Apps built for native platforms – such as iOS or Android – are native to that platform, and it is only possible to write these apps using the programming language supported by those platforms. Native apps can take advantage of your device’s hardware and features to enhance the user experience.
Option 2: Native app for multiple platforms
The downside of this approach is that some native characteristics are lost, but it is still the most cost-effective option for a company on a tight budget which wants an app designed, optimized, and styled for various types of devices.
Option 3: Hybrid application
With a hybrid app, you can run it on any device and any operating system. The popularity of hybrid mobile app development can be attributed to three significant factors: cost-effectiveness, portability, and quick deployment.
Keep in mind that you lose some of the app’s user experience as you do not benefit from native components and native interaction patterns.
Accordingly, if you follow this approach when building successful apps, you do not have to write different code for each platform. One code can be used across several platforms.
6. Create an intuitive and simple UX/UI
The design of an app is one of the keys to its success.
Both B2C and B2B apps are affected by this. A simple yet intuitive user interface and user experience are what people want in mobile apps. Better user acquisition and more downloads result from a well-designed registration process.
In addition, if your app uses in-app purchases, make it clear what users will receive by purchasing virtual goods. This will boost your conversion rate.
7. Choose your development and design team.
App development teams’ abilities, talents, and hard work determine the quality of your product.
In addition to hiring an individual app developer to work on specific projects, you can also employ a software development team or a full-stack consultancy partner to help you succeed in the marketplace.
8. Make sure everyone is on the same page
Effective project execution and creative thinking are difficult to pair, and it is vital to confirm one with the other at least once a month.
During a scoping session, your original idea will inevitably have to be scaled down due to technological limitations, and you need to be prepared. The importance of clearly defining the core feature, the problem solved, and the target user group cannot be overstated.
If you are working with a custom software development team, ensure they understand the product, how it will work, how it will be helpful, and how it will entertain users.
9. Maintain high performance
When it comes to your app, good is not good enough.
2/3 of mobile users clean up their phones every month, according to the 2019 Mobile Usage Trends Report from Connecthings. By getting rid of old apps, they reduce their clutter.
Researchers at Qualitest have found that 88% of app users abandon apps that have bugs and glitches.
Keep in mind that users will hold you responsible for any issues when using your app. Not the manufacturer of the phone or the ISP that provides them with internet access. It’s just you.
10. Make sure your app is secure
It is dangerous to leave an unprotected mobile application running on a system. We work and store critical data such as payments, bank information, access keys, medical records, and more on our devices.
Among the basic standards for security are:
- An adequately encrypted database or cache, or an API that communicates with the database, would protect sensitive data.
- With the proper cryptographic key management and session authorization.
- The validation of tokens requires each device to be assigned one separately and for the sessions to expire at different times.
- Safe communication standards should be implemented appropriately, like using certificate pinning when using HTTPs.
- Mobile security reviews can include several OWASP-recommended checks.
Are You Looking for Mobile app Development Company?
It’s no longer just the province of savvy engineers to create a successful app. The mobile and web application markets are occupied by designers, innovative entrepreneurs, and creative marketers. You can easily find a partner to deliver a world-class mobile application business if you have a great idea but no software development skills.